Karyn A. Connors
Media,PA
Summary
Sales professional with proven track record in driving multi-year Presidents Club winning performance across multiple laboratory divisions within molecular diagnostics, tissue diagnostics, and digital pathology with a focus in strategic corporate / key account and IDN management.
Overview
18
18
years of professional experience
Work History
Senior Sales Executive
SOPHiA Genetics
05.2024 - Current
- Responsible for driving revenue growth across Mid-Atlantic geography by promoting the SOPHiA Genetics data-driven genomic DDM SaaS solution, in addition to marketing reagent consumables to hospitals, reference laboratories, IDNs, and research organizations
- Work to leverage long term industry relationships as well as targeting new prospect accounts with key stakeholders, including but not limited to: Oncologists, Pathologists, Molecular Geneticists, Lab Director, Lab Administration, Contracts Administration, Patient Safety, I/T, Legal, Purchasing, Stewardship, Materials Management, Medical Director, AI Project Management, Bioinformaticians, and C- suite personnel
- On target to grow territory growth from zero dollar in 2024, to a projected ~$2.5 million in FY2025 in geography that historically has not had any active billing customers with pending late stage opportunities at Children’s Hospital of Philadelphia, Geisinger Health System, and UPMC among others
Key Account Manager
Agena Bioscience
05.2022 - 05.2024
- Responsible for the marketing of the MassARRAY genotyping platform and expansion of Agena applications within, but not limited to oncology solid tumor profiling and liquid biopsy, pharmacogenetics, hereditary genetics, blood typing, methylation, chimerism, sample integrity, and specimen validity markets
- Primary call points include but not limited to: Oncologists, Pathologists, Molecular Geneticists, Lab Director, Lab Administration, Contracts Administration, Patient Safety, I/T, Legal, Purchasing, Stewardship, Materials Management, Medical Director, and C- suite personnel
- Ranked #1 Account Manager in Americas through fiscal year 2024
- Led the sales force in MassARRAY System placements in fiscal year 2024
Lead Corporate Account Manager
Thermo Fisher Scientific
05.2021 - 05.2022
- Targeting of IDNs and large reference laboratory operations to market PCR-based respiratory point of care menus
- Call points within and outside of traditional healthcare lab setting including professional athletics, cruise line, and entertainment industries
- Lead Americas CAM team with over $10 million in revenue billed through October 2021
- Exceeded a minimum of 100 percent to goal every quarter in role
- Achieved FY 2021 Presidents Club Status
Senior Molecular Business Manager
Luminex Corporation
03.2013 - 04.2021
- Responsible for the marketing and launch of several high and moderate complexity IVD and ASR molecular assays for clinical utilization across respiratory, gastrointestinal, cystic fibrosis, and genetic diagnostics, and targeting new business within the hospital, public health, and reference laboratory settings
- Call points including but not limited to: Lab Director, Lab Administration, Contracts Administration, Patient Safety, I/T, Legal, Purchasing, Stewardship, Materials Management, Medical Director, and C- suite Personnel
- Promoted to Senior Diagnostics Business Manager January 2016
- Achieved 2020 Platinum President's Club Status, 136% to revenue goal, 240% to placement goal
- Achieved 2019 Platinum President's Club status, Diamond President's Club Trip status, ranked number 2 nationally
- Led nation in capital placements 2017 - 2020 with a total of 41 capital placements on a quota of 21 over past 4 years
- Elected to 2021 Executive Leadership Journey Program
- Elected Northeast Regional Mentor in 2017, assisting with training and development of all new regional representatives
- Selected to National Senior Molecular Business Manager Forum, responsible for piloting new sales programs, and establishing best practices to be shared with the sales force, 2017 to present
Account Executive
Roche Tissue Diagnostics
05.2011 - 03.2013
- Management and growth of sales territory consisting of approximately 25 institutional and laboratory accounts in the greater Philadelphia area
- Experience in selling both capital equipment and consumables
- Call points both at and above the laboratory level, including but not limited to: Contracts, Patient Safety, I/T, Legal, Purchasing, and Procurement Departments
- Exceeded 2 million dollars in 2011 sales revenue year one
- Grew territory revenue more than 270 thousand dollars YOY in 2011
- National winner, 2011 year-end HER2 Dual ISH reagent sales contest
- Achieved 100.1% of territory reagent goal in 2012
- Achieved 110.7% of instrument sales goal in 2012
- Ranked 4/77 among Account Executives, top 10% in 2012
- Contracted 2013 full year capital quota in Q1: Cancer Treatment Center of America full solution
- Miller-Heiman certified
Specialty Sales Representative
Forest Pharmaceuticals, Inc.
10.2007 - 05.2011
- Promotion, sales, and sampling of several branded pharmaceutical products within the Southern New Jersey geography
- Targeted Physicians include both General Practitioners and Specialists, including but not limited to: Cardiologists, Nephrologists, Endocrinologists, Neuropsychologists, and Psychiatrists
- Selected to “Selling Skills Task Force”
- Recipient of 2008 “Hustle” Award
- Recipient of 2009 “Real Deal” Award
- Nominated and selected to 2010/11 “Forest Future Leaders”
- Recognized October 2010 Annual Sales Meeting — “Sales Representative of the Quarter”
- Promoted to Regional Sales Trainer, January 2011
Education
Masters Program - Women's Basketball Graduate Assistant
Holy Family University
01.2005
Bachelor of Arts - Communication
Holy Family University
Philadelphia, PASkills
- IDN / Corporate Account Management
- SaaS Sales
- Molecular Diagnostics
- New Market Penetration
- Capital Equipment Sales
- Complex Contract Negotiation and Management
Timeline
Senior Sales Executive
SOPHiA Genetics
05.2024 - Current
Key Account Manager
Agena Bioscience
05.2022 - 05.2024
Lead Corporate Account Manager
Thermo Fisher Scientific
05.2021 - 05.2022
Senior Molecular Business Manager
Luminex Corporation
03.2013 - 04.2021
Account Executive
Roche Tissue Diagnostics
05.2011 - 03.2013
Specialty Sales Representative
Forest Pharmaceuticals, Inc.
10.2007 - 05.2011
Masters Program - Women's Basketball Graduate Assistant
Holy Family University
Bachelor of Arts - Communication
Holy Family University
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