Adobe Creative Cloud
KARYN SNYDER
Content Strategist
Madison,NJ
Summary
Detail-oriented Content Strategist with extensive experience in user experience (UX), information architecture (IA), and content management systems (CMS). Versatile writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 20-year history of superior performance in remote environments. Adept at managing multiple projects while producing successful outcomes.
Overview
30
30
years of professional experience
6
6
Languages
Work History
UX Writer
LifeScan
Malvern, PA
07.2021 - 05.2023
- Wrote microcopy for a diabetes-management mobile app
- Authored user manuals & digital help files to aid consumers using medical devices for diabetes management
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Collaborated with the design & development team to ensure copy supported functionality & complemented visual design
- Created & edited XML strings & files to produce localized versions of global content
- Led stakeholder meetings to ensure clarity & compliance.
Content Strategist
SNYDERWEB, Digital Strategy
Madison, NJ
04.2010 - 07.2021
- Provided clients with strategic and tactical services to support business goals and growth with innovative solutions
- Designed & developed promotional & transactional websites to engage customers & increase conversion
- Developed advertising campaigns utilizing social media, digital, print, and event marketing
- Created websites using WordPress & Wix.
Senior Experience Analyst
Phase2 Technology
Alexandria, VA
08.2014 - 07.2017
- Designed & developed Drupal websites for Fortune 500 companies & NGOs, including Twitter, Johnson & Johnson, The Clinton Foundation, Time Inc., Major League Soccer, Teach for America, Urban Institute, and Entercom
- Conducted user research and provided analysis to define MVP features to be implemented via AGILE development
- Identified content gaps and formulated editorial calendars to create & refresh content
- Provided SEO analysis and recommended metadata, content, and link- building changes to improve search engine ranking.
- Conducted workshops with SMEs & C-Level stakeholders to implement digital storytelling solutions.
Senior Consultant
Logical Design Solutions
Florham Park, NJ
05.2007 - 03.2010
- Implemented employee portals and intranets for Fortune 500 companies including Procter & Gamble, Prudential, and Colgate-Palmolive
- Automated HR tasks related to payroll, time entry, benefits, travel, career development & work/life events
- Created Information Architecture to align new & existing content assets with user intents
- Designed standardized wireframes & page templates to accommodate country-specific content
- Migrated static websites to dynamic CMS, improving content maintenance and governance through style guides and editorial calendars
- Created documentation to guide development of the portal including functional & technical specifications, wireframes, sitemaps, & information architecture
- Developed communications & training plan to deploy new portal functionality and publishing tools
- Led QA & UAT process, writing test cases, coordinating global test plans, managing defect tracking & issue remediation.
Senior Principal
BroadVision
Redwood City, CA
05.2000 - 05.2007
- Worked in BroadVision's Services division, implementing BV's software to develop personalized websites, portals, and eCommerce solutions for clients such as Citibank, Highmark BCBS, Circuit City, Primedia, US Air Force, CIBC (Canadian Imperial Bank of Commerce), and ICBC (Insurance Corporation of British Columbia)
- Designed IA & UX to deliver personalized content based upon user roles, preferences and/or site interaction
- Conducted usability experiments and A/B testing.
- Wrote and licensed content & tools aligned with user needs & intents
- Created functional requirements & technical specifications to guide development
- Planned complex content migrations from static websites to dynamic CMS
- Wrote user guides & provided training to clients
Manager of New Media
Medical Economics
Montvale, NJ
11.1997 - 05.2000
- Oversaw the development and maintenance of a network of over 30 medical and health-care information websites for professionals and consumers
- Enhanced print magazines & journals by developing online content, communities, interactive tools, and multimedia projects
- Educated editors about digital publishing trends; trained them to leverage technology to extend brand and build an online audience
- Managed a staff of Web producers and assorted freelancers responsible for front-end site development
- Created functional and technical specifications for the IT department to inform back-end Web development
Senior Associate Editor, Drug Topics Magazine
Medical Economics
Montvale, NJ
02.1995 - 11.1997
- Created and maintained DrugTopics.com, a companion web site to Drug Topics magazine, to deliver late-breaking news and additional feature content
- Developed online sponsorship opportunities for pharmaceutical advertisers
- Wrote for a leading pharmacy news magazine with a circulation of 100,000 community pharmacists, pharmaceutical executives, health insurance providers and managed care executives
- Wrote features about over-the-counter drugs, nutritional supplements, homeopathic remedies, herbal products, etc
- Wrote features about home-care topics such as home diagnostic kits, home infusion & durable medical equipment.
Assistant Editor
Schering-Plough Healthcare Products
Liberty Corner, NJ
10.1993 - 10.1994
- Wrote external press releases about new products, personnel changes, and charitable events sponsored by the company
- Redesigned the local site's newsletter and performed desktop publishing of all internal communications
- Wrote for internal print and electronic publications to deliver company news to U.S employees
- Reported on all aspects of new product development, including R&D, FDA approval, packaging, and marketing
- Covered corporate initiatives, including community outreach programs, employee benefits, and workplace trends
- Helped organize and publicize employee activities and company events
- Assisted in the organization of employee surveys and discussion groups.
Education
Master of Arts - English Literature
Drew University
Madison, NJBachelor of Arts - English Writing & Literature
Fairfield University
Fairfield, CTSkills
Content Strategy
Information architecture (IA)
User experience (UX)
Personas & User Journeys
Meta Data & Taxonomy
Content Management Systems (CMS)
Content workflow & governance
Documentation & training
Change management
Wireframes, mockups & prototypes
Business requirements & technical specifications
QA, UAT, A/B Testing
Search Engine Optimization (SEO)
Content & marketing strategy
Copywriting, copyediting & proofreading
Branding, logos, messaging & voice
Website development
Social media
Marketing communications
Technical Writing
Journalism
Accomplishments
- Led content strategy, UX & SEO initiative for Twitter, resulting in a 42% year-over-year increase in online ad buys via business.twitter.com.
- Created a multipronged marketing strategy for a private school and increased enrollment by 12% to 92% capacity
- Led a digital-storytelling workshop at Clinton Foundation to guide design of first digital-only Annual Report
Software
Figma
Balsamiq
Sketch
Wordpress
Drupal
Sharepoint
Microsoft Office Suite
Timeline
UX Writer
LifeScan
07.2021 - 05.2023
Senior Experience Analyst
Phase2 Technology
08.2014 - 07.2017
Content Strategist
SNYDERWEB, Digital Strategy
04.2010 - 07.2021
Senior Consultant
Logical Design Solutions
05.2007 - 03.2010
Senior Principal
BroadVision
05.2000 - 05.2007
Manager of New Media
Medical Economics
11.1997 - 05.2000
Senior Associate Editor, Drug Topics Magazine
Medical Economics
02.1995 - 11.1997
Assistant Editor
Schering-Plough Healthcare Products
10.1993 - 10.1994
Master of Arts - English Literature
Drew University
Bachelor of Arts - English Writing & Literature
Fairfield University