Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Karyna Malave

Lancaster,NY

Summary

Strategic communications leader with 8 years of experience enhancing product visibility and media engagement in tech and media sectors. Successfully developed and executed product communications programs at ADT, including tier-1 product review strategies and high-profile demos. Expertise in earned media, internal communications, crisis response, and integrated launch planning, serving as a trusted advisor to C-suite executives. Recognized for simplifying complex technology into engaging narratives for diverse audiences, including press, partners, and customers.

Overview

6
6
years of professional experience

Work History

Senior Manager, Communications

ADT
Boca Raton, USA
02.2025 - Current
  • Develop and implement strategic communications strategies aligned to business goals, product roadmaps, and company priorities. Translate complex product and technology topics into clear, engaging, and timely communications for internal and external audiences
  • Serve as a trusted advisor to the Chief Product Officer, Chief Technology Officer, and Business Development leaders, helping shape and execute communications that support product innovation, executive visibility, and organizational transformation
  • Create a steady stream of content across multiple internal channels including executive emails, demo toolkits, intranet announcements, employee videos, and partner presentations to build clarity and engagement around new products and initiatives
  • Partner closely with Product, Marketing, Engineering, Business Development, and CX teams to align messaging and develop integrated 360 communications campaigns in collaboration with PR and agency partners
  • Lead end-to-end planning and execution of high-visibility events including live product demonstrations, CES activations, and executive demos at company town halls and leadership meetings
  • Support internal communications during business shifts and product launches, collaborating with Legal, Product, and Customer Care to craft messaging that informs and reassures employees and customers
  • Work cross-functionally with internal and multimedia teams to deliver consistent messaging across channels and reinforce ADT’s mission and values
  • Promote a culture of creativity, collaboration, and excellence by modeling ADT’s BLUE cultural markers and fostering strong relationships across teams and agency partners

Corporate Communications Associate

TelevisaUnivision
Miami, USA
01.2021 - 01.2022
  • Developed and implemented internal and external communications strategies to support earnings, M&A, board transitions, and cultural event amplification in partnership with Investor Relations and Legal
  • Supported senior executives with internal messaging during business transformations, providing timely and cohesive narratives that aligned to company priorities and employee impact
  • Created internal-facing communications around major cultural and sports milestones, adapting complex corporate initiatives for wider employee and media engagement.
  • Worked cross-functionally with 27 local stations and national teams to elevate regional storytelling and ensure consistency across the Univision brand
  • Maintained internal reporting systems and scalable media infrastructure to support cross-team collaboration and effective communication

PR Assistant

Food Network & Cooking Channel, Warner Bros. Discovery
New York, USA
01.2020 - 01.2021
  • Supported SVP of Publicity and five managers on campaigns for scripted and unscripted shows.
  • Managed $5M budget and oversaw vendor, agency, and contractor payments.
  • Owned executive PR reporting and digitized tracking and archival systems.
  • Edited Food Network Magazine and collaborated with Hearst and marketing on accuracy.
  • Coordinated press and filming schedules; learned production workflows to support campaign planning.

Education

Bachelor of Science - Public Relations

The State University of New York At Plattsburgh
Plattsburgh, NY

Skills

  • Media Relations
  • Product Communications
  • Crisis Communications
  • Messaging Strategy
  • Executive Communications
  • Event Support
  • Internal Communications
  • Agency Management
  • Budget Management
  • Cross-functional Collaboration

Languages

Spanish
Native/ Bilingual

Timeline

Senior Manager, Communications

ADT
02.2025 - Current

Corporate Communications Associate

TelevisaUnivision
01.2021 - 01.2022

PR Assistant

Food Network & Cooking Channel, Warner Bros. Discovery
01.2020 - 01.2021

Bachelor of Science - Public Relations

The State University of New York At Plattsburgh

Similar Profiles

CREATE PROFILE