Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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KASANDRA PHILLIPS

Brooklyn,New York

Summary

Adaptive and results-driven merchandising professional with over five years of omnichannel expertise, cultivating the growth of multi-million dollar brands across agency, startup, and corporate environments. My career showcases a distinctive blend of creative vision and analytical skills, strategically enhancing brand visibility and performance through innovative marketing and merchandising strategies.

Overview

7
7
years of professional experience

Work History

Associate E-Commerce Merchant, Women's Shoes

Walmart.com
New York
10.2021 - Current
  • Successfully manage top market brands Skechers and Crocs, achieving triple-digit sales growth YoY, through assortment curation, budget management, cross-functional site collaboration, and in-depth market and sales analysis.
  • Forecast inventory needs and collaborate with site merchandising for key site campaigns such as Back to School, July Savings, and Annual Event, driving highest viewed and highest sales volume items in total apparel.
  • Collaborate with product development, designers, and store buyers to develop a digital only, trend right assortment for our private label brands, driving brand growth and awareness on Walmart.com. Utilized a creative eye and market trend analysis skills, ensuring product offerings fit within the brand matrix and total apparel vision.
  • Serve as the Circana lead for the total shoe category, collecting and analyzing market and customer data for prominent national brands. Utilized data-driven insights to formulate and execute strategic merchandising initiatives aimed at increasing market share and positioning Walmart.com for growth.
  • Act as the marketing liaison for total shoes, collaborating with internal and supplier marketing teams to align merchandising strategies with marketing initiatives. Enhance customer awareness of key brands, categories, and products through quarterly intake forms, securing ad spend through Walmart Connect, and affiliate and SEM submissions of big bets and brand launches.

Associate Omnichannel Merchant, Girls’ Shoes

Walmart Stores & Walmart.com
Bentonville, Arkansas
09.2020 - 09.2021
  • Led assortment curation for the girls' casual modular for Walmart stores by collaborating closely with product development teams to analyze competitor and market landscapes and ensuring key design trends and programs were represented.
  • Tiered price, and delivered a best-in-class Every Day Low Price (EDLP) selection, while expanding fashion offerings through National Brands to meet the evolving market and Walmart customer base.
  • Worked closely with the licensed Entertainment Council to ensure our biggest bets were aligned with key movie releases, toy launches and licensed anniversaries, and included in character shops and homepage experiences.

Category Specialist I & II, Girls’ Shoes

Walmart.com
Boston, MA
07.2018 - 08.2020

Marketing Content & Demand Generation Intern

Snappapp, Inc
Boston, MA
05.2017 - 08.2017
  • Created social media content using Canva and Hootsuite, and assisted in CRM leading to increased conversion rates and brand awareness
  • Researched industry trends and competitor strategies to inform decision making.

Marketing Planning Intern

Founded, Iris Worldwide
London, England
10.2016 - 12.2016
  • Accomplished diverse brand campaign initiatives for prominent clients, including Samsung's brand repositioning in the B2B marketplace, expanding P&O Cruises' target audience, and facilitating a global energy company's funding acquisition by crafting a comprehensive PR campaign plan

Education

Bachelor of Arts - Economics And Marketing

Boston College
Boston
05-2018

Study Abroad - Marketing And Advertising

Boston University London
London
12-2016

Skills

  • Brand Development
  • Strategy Building
  • Creativity and Adaptability
  • Competitor Analysis
  • Product Development
  • Assortment Curation
  • Market Trend Analysis
  • Price Structuring
  • Sales Reporting
  • Cross-functional Collaboration

Accomplishments

  • Associate Merchant of the Quarter Award, Q2 FY24

Timeline

Associate E-Commerce Merchant, Women's Shoes

Walmart.com
10.2021 - Current

Associate Omnichannel Merchant, Girls’ Shoes

Walmart Stores & Walmart.com
09.2020 - 09.2021

Category Specialist I & II, Girls’ Shoes

Walmart.com
07.2018 - 08.2020

Marketing Content & Demand Generation Intern

Snappapp, Inc
05.2017 - 08.2017

Marketing Planning Intern

Founded, Iris Worldwide
10.2016 - 12.2016

Bachelor of Arts - Economics And Marketing

Boston College

Study Abroad - Marketing And Advertising

Boston University London

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