Kasey Browner
Powder Springs,GA
Summary
A dynamic and results-oriented professional with a strong foundation in operations, sales coordination, and relationship management, seeking to transition into a marketing role. Equipped with excellent communication, data-driven decision-making, and strategic planning skills, I am eager to leverage my experience to develop impactful marketing strategies that drive brand growth and customer engagement.
Overview
14
14
years of professional experience
Work History
Service Fleet Manager
First Fleet
Atlanta, GA
09.2022 - Current
- Developed and maintained strategic partnerships with suppliers, a critical aspect of brand management and collaborative marketing efforts
- Implemented data tracking systems to analyze fleet performance, which directly correlates with the use of analytics in marketing to measure campaign success and optimize performance
- Led internal communications and team coordination across the U.S., similar to orchestrating cross-functional marketing campaigns with diverse stakeholders
CM2 Carrier Specialist
Transfix
Atlanta, GA
08.2021 - 10.2022
- Built and nurtured strong business relationships, enhancing the company’s reputation—skills directly transferable to managing customer relationships and partnerships in marketing
- Negotiated service terms and managed payment structures, aligning with budget management and return on investment (ROI) tracking in marketing campaigns
- Optimized logistics operations, a process analogous to marketing project management, ensuring timely and efficient execution of campaigns
Operations and Sales Coordinator
Star Freight
Marietta, GA
07.2016 - 08.2021
- Managed client onboarding and customized logistics solutions, applying similar strategies to customer segmentation and personalized marketing outreach
- Coordinated sales and service fulfillment processes, ensuring customer satisfaction, which translates to the development of targeted marketing strategies to retain and engage customers
- Enhanced communication strategies, contributing to increased client loyalty and repeat business, directly aligning with customer retention efforts in marketing
Office Manager
Dogma
Smyrna, GA
02.2015 - 10.2015
- Led marketing initiatives for pet care services, including social media management, local advertising, and promotional events to increase brand visibility and customer acquisition
- Improved customer retention by implementing follow-up communications and personalized service offerings, a strategy essential for successful email marketing and CRM-based campaigns
- Strengthened the brand’s local presence through grassroots marketing efforts and consistent client engagement
Administrator
Sealmaster/Atlanta
Atlanta, GA
03.2011 - 02.2015
- Managed marketing activities, such as promoting the company’s services through targeted outreach and customer communication, resulting in increased brand awareness
- Played a key role in sales by interacting with customers and addressing inquiries, which is crucial for customer-facing roles in marketing
- Ensured customer satisfaction through effective service delivery and follow-up, skills that can be applied to enhancing customer experience in marketing
Education
Bachelor of Business Administration -
University of Phoenix
Atlanta, GA01.2018
Skills
- Marketing Strategy Development
- Client and Vendor Relations
- Data Analysis and Performance Optimization
- Project and Campaign Management
- Communication and Brand Building
Timeline
Service Fleet Manager
First Fleet
09.2022 - Current
CM2 Carrier Specialist
Transfix
08.2021 - 10.2022
Operations and Sales Coordinator
Star Freight
07.2016 - 08.2021
Office Manager
Dogma
02.2015 - 10.2015
Administrator
Sealmaster/Atlanta
03.2011 - 02.2015
Bachelor of Business Administration -
University of Phoenix