Kasey Bruss
Minneapolis,MN
Summary
Results-driven digital marketing manager with a proven track record in crafting and executing comprehensive strategies across diverse industries. Recognized for creative problem-solving and natural leadership, adept at steering teams to meet ambitious goals and achieve outstanding results. Extensive experience in both agency and in-house environments, combining strategic vision with hands-on execution to drive success.
Overview
5
5
years of professional experience
Work History
EXECUTIVE PROJECT MANAGER AND MARKETING MANAGER
Takashina USA
05.2023 - 05.2024
- Led project management efforts across operations, sales, product development, events, and marketing, resulting in an increase in company efficiency and a 20% expansion in new customer private label assortments and wholesale business.
- Developed a comprehensive fiscal year marketing plan encompassing organic content strategy, influencer collaborations, email marketing campaigns, and new product launches. Ensured alignment with the product development timeline at an international warehouse facility to drive cohesive and timely marketing execution.
- Enhanced digital marketing performance through A/B testing and campaign optimization, resulting in a 85% reduction in cost per acquisition and a 45% increase in ROI. Conducted thorough competitor research and analyzed social media trends to identify and target untapped market segments.
- Drove a 40% increase in brand awareness by implementing a cohesive marketing plan that utilized organic social media strategies, influencer and user-generated content, and strategic product partnerships. Successfully acquired 4,000+ new email subscribers within six months.
DIGITAL MARKETING CONSULTANT (FREELANCE)
Lab651
11.2022 - 05.2023
- Conducted comprehensive audits of marketing tactics, website analytics, and goals for large international brands, providing actionable insights and best practice recommendations that led to improved brand awareness and increased conversion rates.
- Implemented Google Analytics 4 (GA4) and configured key event tracking through Google Tag Manager, enhancing data collection capabilities and driving a 30% increase in website traffic for a major international brand.
- Developed and maintained a custom reporting dashboard for reviewing and refining monthly marketing tactics and goals. Delivered actionable insights and strategic recommendations, enabling stakeholders to optimize efforts and achieve alignment across multiple departments and marketing channels.
- Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
MARKETING PROJECT MANAGER
Quality Bicycle Products
05.2022 - 08.2022
- Directed internal marketing projects, orchestrating seamless transitions from product development to marketing team for new product launches, promotional content creation, event coordination, direct-to-consumer paid media campaigns and B2B email marketing initiatives.
- Developed clear project plans and expectations for cross-functional teams, guiding engineering, product development, digital marketing, creative and leadership through project timelines. Ensured cohesive communication and alignment with project goals, while proactively assessing risks and implementing solutions o mange end-to-end project progress for timely completion and quality outcomes.
- Implemented Agile methodologies to optimize workflows and team productivity, resulting in project completions surpassing expectations while adhering to best practices in project management.
MARKETING PROJECT MANAGER
Elumynt, LLC.
01.2021 - 05.2022
- Orchestrated comprehensive timelines, scopes, and budgets for multi-channel digital marketing campaigns, managing a diverse portfolio of over 20 clients.
- Led a cross-functional team in developing personalized monthly digital marketing plans tailored to each client’s industry, incorporating current trends, competitor analysis, and influencer strategies. Analyzed previous month’s data to inform and optimize upcoming strategies and goals, resulting in an average 15% increase in customer website conversion rates.
- Spearheaded the development and implementation of innovative new-client and creative processes, catalyzing agency growth and fostering continual improvements in operational efficiency.
- Identified potential growth areas for clients by staying current with industry trends and competitor activities, leading to actionable recommendations and strategic opportunities for expansion.
DIGITAL ACCOUNT MANAGER
Rocket55
03.2019 - 01.2021
- Demonstrated exceptional proficiency and dedication, earning a promotion from Digital Account Coordinator to Digital Account Manager within an accelerated six-month period, recognized for surpassing expectations in digital marketing acumen, client relationship management, and internal team leadership.
- Oversaw a substantial portfolio comprising 30 diverse B2B and DTC (Direct-to-Consumer) clients, managing digital marketing initiatives across various channels to drive growth and achieve client objectives effectively.
- Directed Rocket55's internal marketing efforts, reporting directly to the CEO, conceptualizing and executing innovative marketing campaigns targeted at prospective employees and clients, contributing to brand visibility and business development.
- Provided mentorship, training, and leadership to direct reports within the Client Management team, ensuring their proficiency in project management and fostering their professional growth, thereby laying the foundation for long-term company success and expansion.
Education
Bachelor of Science - Professional Communication and Emerging Media
University of Wisconsin - Stout
Menomonie, WI 05.2018
Timeline
EXECUTIVE PROJECT MANAGER AND MARKETING MANAGER
Takashina USA
05.2023 - 05.2024
DIGITAL MARKETING CONSULTANT (FREELANCE)
Lab651
11.2022 - 05.2023
MARKETING PROJECT MANAGER
Quality Bicycle Products
05.2022 - 08.2022
MARKETING PROJECT MANAGER
Elumynt, LLC.
01.2021 - 05.2022
DIGITAL ACCOUNT MANAGER
Rocket55
03.2019 - 01.2021
Bachelor of Science - Professional Communication and Emerging Media
University of Wisconsin - Stout
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