Kasey Lakin
New York,NY
Summary
Adaptable strategic partnership professional with 5+ years of experience in the media industry. Proven track record of developing compelling proposals, managing numerous budgets and accounts, and driving collaboration in fast-paced environments. Motivated individual with excellent communication, interpersonal, writing and presentation skills who is passionate about policy and advocacy.
Overview
4
4
years of professional experience
Work History
Account Manager
Hearst Magazines
06.2024 - Current
- Strategically plan and execute custom marketing programs ranging from custom co-branded content, custom-shot videos, social activations, and high-impact ad units across all Hearst digital properties
- Lead client communication for all assigned account and programs, serving as a valued, trusted partner and consulting as the media expert to ensure client goals are met
- Lead communication with all relevant internal teams (i.e Sales, Marketing, Editorial, Design, Copy, Social, Legal, Ad Ops) to gather all relevant materials and bring client campaigns to life
- Ensure that campaigns launch on time, deliver what was sold, and hit client KPIs
- Maintain expert understanding of Hearst’s ad products and capabilities (i.e
- Audience extension, research, social strategy, new products, etc.)
Account Strategy Executive
Condé Nast
08.2023 - 03.2024
- Managed over $5M of campaign revenue across 20+ clients in the Beauty industry, partnering to build strategy for new product launches and always-on evergreen brand activity
- Led client and agency communication and campaign execution end-to-end, including strategic planning, campaign kick-off calls, activation timelines, performance and reporting, and wrap report decks sharing campaign highlights
- Partnered with Sales and Marketing on pitches working to assess client business goals and develop creative campaigns and strategies that service them, across various channels and platforms including display and video, branded content, sponsorships, organic and paid social on Meta, TikTok, etc
- Collaborated with Production and Editorial teams on custom program implementation acting as the internal liaison while ensuring client satisfaction with campaign results
Pricing & Inventory Analyst
Condé Nast
05.2021 - 08.2023
- Consulted cross-division on various Condé Nast's commercial campaigns on digital inventory availability and performance, product pricing and packaging with a focus on product monetization, revenue strategy and overall deal health
- Collaborated with Account Strategy and Revenue Strategy teams to plan successful media campaigns, create turnkey packages and sales opportunities for influential editorial content
- Evaluated media plans and insertion orders for correct rates, product bookings, and compliance with established business rules and oversaw campaigns in the order management system pre to post sale
- Advised on post sale optimizations for risk management and various client KPIs
- Led an Optimization Workflow Project to synthesize reporting and improve team process of addressing risk
- Promoted to Account Strategy Executive in August 2023
Education
Master of Public Policy -
Northeastern University
Boston, MA05.2026
Bachelor of Arts - Communication Studies
Northeastern University
Boston, MA05.2019
Timeline
Account Manager
Hearst Magazines
06.2024 - Current
Account Strategy Executive
Condé Nast
08.2023 - 03.2024
Pricing & Inventory Analyst
Condé Nast
05.2021 - 08.2023
Master of Public Policy -
Northeastern University
Bachelor of Arts - Communication Studies
Northeastern University
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