Kasey McKiernan
Washington,District Of Columbia
Summary
Successful Account Management Employee with experience encouraging client communication to achieve significant growth using proven strategies. Proficient in product monetization and mobilization approaches to boost long-term revenue generation.
Overview
4
4
years of professional experience
Work History
Account Director
Entreprenista
04.2022 - Current
- Retained 80% of existing clients with six-figure budgets
- Generated 30% of revenue over the last eight months across multiple clients
- Maintains 7+ client relationships simultaneously while hitting 100% of the contracted deliverables
- Identifies additional goals outside of contracts to ensure campaigns are exceeding the clients expectations
- Heads all client communication including on-boarding calls, daily client emails, weekly call agendas + campaign reports
- Supervising and delegating workload to appropriate departments + Interns
Social Media Manager
Push The Envelope PR
04.2021 - 04.2022
- Developed cross-channel social media platforms to engage different customer segments on Instagram, Facebook, LinkedIn & TikTok
- Managed influencer campaigns by being head of communication, building influencer lists, influencer market research, etc.
- Worked directly with the CEO and PR Director to optimize content calendars and monthly influencer campaign strategies
- Created content via Photoshop & Canva that regularly had 5000+ engagements per month
- Analyzed performance data to understand what worked and what didn't across all platforms to compile into monthly reports
Social Strategy & Client Relations Manager
Agency In Pursuit
04.2019 - 04.2021
- Created full-scale social media project management, for all deliverables, for all clients
- Oversaw all deliverables from assignment to social media team member to delivery to client
- Management of all deliverables in Asana — creation of task, assignment to team member, setting realistic & achievable due dates
- Acted as the single point of contact between social & media team members
- Scheduled monthly prep and planning meeting across all Pursuit clients
- Acted as the “public-facing” social media team member, liaising with clients and then effectively communicating edits / requests / initiatives to social media team
Education
Master of Arts - Corporate Communications
Monmouth University
West Long Branch, NJ05.2017
Bachelor of Arts - Communications And Public Relations
Monmouth University
West Long Branch, NJ05.2016
Skills
- Account and Revenue Tracking
- Account Planning and Management
- Customer Needs Assessments
- Pricing Strategies
Timeline
Account Director
Entreprenista
04.2022 - Current
Social Media Manager
Push The Envelope PR
04.2021 - 04.2022
Social Strategy & Client Relations Manager
Agency In Pursuit
04.2019 - 04.2021
Master of Arts - Corporate Communications
Monmouth University
Bachelor of Arts - Communications And Public Relations
Monmouth University
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