Hi, I’m
Kashiya Lester
Newark,DE
Summary
Experienced and innovative associate of campus and influencer marketing with over three years of experience in campaign management, content creation, and influencer marketing. Proven track record in building and maintaining relationships with audiences and clients, creating impactful marketing strategies, and driving successful campaign execution. Strong background in community building and set and trend analytics, particularly within the education and college marketing industry. Proficient in social media management, data analysis, and SEO with a keen eye for design and detail.
Overview
7
years of professional experience
Work History
Upworks
Freelance Journalist
11.2023 - Current
Job overview
- Researched and published articles and thoughtful opinion essays on the latest trends in hip hop and pop culture, as well as the fashion industry, ensuring content was engaging and relevant to audiences, for internet and digital channels
- Collaborated with editors to revise and refine pieces for fellow journalists, ensuring accuracy and alignment with publication guidelines and editorial standards.
- Monitored article performance and engaged with reader feedback, adapting content strategies to boost audience reach.
- Managed multiple accounts at once, producing 6 articles within a week. Producing content that reached over 70,000 readers weekly
Fiverr
Freelance Social Media Manager
02.2023 - 01.2024
Job overview
- Strategized and implemented targeted social media strategies for various clients, including 3 local schools and 1 state agency, to enhance their online presence and engagement.
- Managed 7 social media accounts are once, on platforms such as Facebook, Twitter, Instagram, and LinkedIn, ensuring consistent and progressive brand voice and message.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Streamlined engaging and visually appealing content, including graphics, videos, and written posts, tailored to the target audience of each client.
- Utilized social media analytics tools to monitor performance metrics, such as engagement rates, follower growth, and post reach.
- Tripled audience and follower count for every client.
- Collaborated with web developers and content creators to ensure cohesive and optimized digital marketing efforts.
Self-employeed
Social Media Influencer
07.2021 - 06.2022
Job overview
- Hosted live events on social media platforms, fostering community interaction and increasing brand loyalty among followers.
- Formulated high-quality improv and storytelling content, as well as visual content for social media campaigns.
- Crafted authentic sponsored content for brands that resonated with followers, leading to long-term partnerships and collaborations.
- Collaborated with marketing teams to develop effective influencer campaigns, resulting in higher engagement and sales conversions.
- Managed and processed influencer agreements and payments in a timely fashion. Increased personal income by 30%.
- Helped strategize and execute innovative sponsored opportunities and influencer education initiatives that aligned with vision
- Adapted strategies based on emerging trends and audience behavior, ensuring that followers remained entertained and engaged in a competitive digital landscape
NorthBay Education
Social Media Manager
09.2017 - 07.2020
Job overview
- Served as main point of contact for parents and students who participated in brand campaigns from start to finish
- Monitored and tracked online presence of company's brand to engage with users, strengthen follower relationships, and ensure consistent brand voices and messages.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Boosted engagement rates, by 20%, with creation of compelling and visually appealing content.
- Created, reviewed, and planned all social media content to ensure compliance with FTC guidelines and company brand requirements prior to publication
- Utilized online creative tools, like Asana, Canva, Mailchimp, and Google Drive to streamline workflow and enhance productivity
NorthBay Education
Videographer/Photographer
09.2017 - 06.2020
Job overview
- Produced videos according to client specifications, including desired length, style and pace.
- Operated cameras, lighting equipment, and audio gear proficiently to produce high-quality footage in various environments.
- Used Adobe, Logitech, CapCut software to edit footage for quick turnaround projects and fast uploads to social media accounts
- Filmed live events and promotional videos, capturing memorable moments for a wide array of clientele.
- Developed creative approaches to video production to create unique and engaging content.
- Captured and recorded natural and candid content, and shared art throughout social media to gain high reaction rates and likes
- Collaborated with 3 other photographers to blend and publish content for social media sharing
Education
Delaware State UniversityDover, DE
Bachelor of Arts from Digital Media Arts
08.2020
University Overview
- Dean's List
- Honor Roll
- Scholarship Recipient
- Relevant Coursework: Public Relations, General Psychology, and Fashion Merchandising
- 3.4 GPA
- Alpha Kappa Alpha Sorority, Inc. Member
- cum laude graduate
Skills
- Writing and editing
- Content Creation
- Staff Collaboration
- Social Media Engagement
- Fact-checking proficiency
- Graphic Design Knowledge
- Video Editing Capabilities
- Editorial judgment
- Data Analysis Expertise
- Search Engine Optimization
- Digital analytics tools
- Public and Media Relations
Certification
- Google Analytics Individual Qualification (GAIQ), Google - 1 year
- Hootsuite Social Marketing Certification - Hootsuite
- HubSpot Content Marketing Certification - HubSpot - 2 years
- YouTube Certification - 18 months
- Canva Design School -
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Part TimeWork Location
RemoteImportant To Me
Company CultureCareer advancementWork from home optionWork-life balanceTimeline
Freelance Journalist
Upworks
11.2023 - Current
Freelance Social Media Manager
Fiverr
02.2023 - 01.2024
Social Media Influencer
Self-employeed
07.2021 - 06.2022
Social Media Manager
NorthBay Education
09.2017 - 07.2020
Videographer/Photographer
NorthBay Education
09.2017 - 06.2020
Delaware State University
Bachelor of Arts from Digital Media Arts
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