Kasi Erickson
Grand Rapids
Summary
Dynamic professional with extensive experience at Amway North America, excelling in digital marketing and product management. Hands-on CMS experience in-market including experience integrating AI tools into marketing workflows Proven track record in enhancing digital experiences and streamlining processes through data analytics and effective communication. Adept at driving strategic initiatives and fostering collaboration across teams to achieve organizational goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Supervisor - Content Management
Amway North America
11.2023 - Current
- Implemented a content scorecard to track engagement of content developed and deployed on ANA's websites leading to informed decision-making and strategic alignment
- Oversaw daily operations of the content management team, ensuring a smooth workflow and timely completion of tasks.
- Applied problem-solving skills to streamline marketing processes using AI to drive team efficiency
- Enhanced communication within the team by holding regular meetings with stakeholders, and encouraging open dialogue among all members.
- Demonstrated commitment to the organization''s core values, leading by example and fostering a culture of excellence.
- Collaborated with other departments to achieve organizational goals, fostering teamwork across various functions.
- Conducted performance evaluations for staff members, identifying areas of improvement and guiding professional development plans.
- Implemented process improvements that streamlined workflows within the current CMS.
Principal Product Manager (Technology)
Amway North America
09.2021 - 11.2023
- Owning account lifecycle processes within Amway North America, and working with stakeholders to improve and iterate on capabilities.
- Prioritization of backlog items, bug fixes, and features, along with sprint planning, to deliver value to end users.
- Leading product vision and roadmap sessions with external and internal stakeholders.
- Monitoring the performance and success of functionality based on outcomes, KPIs, and health metrics for products.
- Guiding business stakeholders on solutioning within a complex ecosystem to achieve business objectives.
- Demonstrated experience with written and oral communication skills: Ability to summarize, synthesize, and clearly articulate complex solutions.
- Experience building, tracking, and communicating program/portfolio status.
- Ability to build strong relationships with business partners and stakeholders through strong collaboration and communication skills.
- Managed lifecycle of multiple products, ensuring timely launches and adherence to quality standards.
- Established key performance indicators to measure product success and guide decision-making processes.
- Presented regular updates to senior executives regarding project status, risks, opportunities, and recommendations for action steps moving forward.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Prioritized roadmap in order to achieve product goals and metrics.
Senior Software Tester
Amway North America
01.2018 - 09.2021
- Advocating for best practices in QA across several agile product teams.
- Leading and mentoring new QA leads in the quality assurance space.
- Defining test strategies, processes, and ensuring test coverage across e-commerce and POS systems within an ever-changing environment.
- Acting as an expert in the ANA ecosystem and system interactions with e-commerce and end-user facing systems.
- Experience working within a complex system landscape, with multiple deployments happening across many teams, while communicating risk and status for testing at a program level.
- Acting as the test management lead in a large, cross-functional digital transformation project (AWR).
- Experience developing and continuously improving testing practices and strategies, including functional, performance, and regression testing scenarios.
- Strong understanding of Agile workflow and development methodologies.
Software Tester
Amway Global IT
01.2017 - 09.2018
- Streamlining QA processes surrounding test management using JIRA, Excel macros, and automation tools with HPQC.
- Standardizing and advocating for best practices within QA for ATLAS and other projects.
- Implementing changes to facilitate continuous improvement with regard to delivery to the business.
- Acting as the test management lead in a large, cross-functional IT project.
- Leading global cross-functional meetings with testers, developers, and business leads to drive test progress and resolution of defects.
Education
Bachelor of Business Administration - International Business
Central Michigan University
Mount Pleasant, Michigan, MI08-2011
Skills
- Digital Marketing
- Product Management
- Cross-functional collaboration
- Ability to Communicate Complex solutions with clarity
- Experience using AI within content processes
- CMS Workflow optimization
- Stakeholder management
- Leading in ambiguity
Certification
Certified Scrum Master (CSM)
ScrumAlliance certified 2018 – 2025
Certified Scrum Product Owner (CSPO)
ScrumAlliance certified 2023-2025
Timeline
Supervisor - Content Management
Amway North America
11.2023 - Current
Principal Product Manager (Technology)
Amway North America
09.2021 - 11.2023
Senior Software Tester
Amway North America
01.2018 - 09.2021
Software Tester
Amway Global IT
01.2017 - 09.2018
Bachelor of Business Administration - International Business
Central Michigan University