Summary
Overview
Work History
Education
Skills
Timeline
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Kasia Latanowicz

Warsaw,OH

Summary

Spearheaded product development and enhancement to maximise sales success. Talented coordinator, problem-solver and team leader with proven expertise in road-mapping effective plans. Diligent Senior Product Manager offering 5 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.

Overview

11
11
years of professional experience

Work History

Product Manager

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04.2021 - Current
  • Worked with product development team members to optimise product specifications.
  • Recommended product changes to enhance customer interest and maximise sales.
  • Established goals, policies and work standards to strengthen team performance and boost product results.
  • Planned and executed ABC projects.
  • Created product promotion plans and marketing initiatives to increase brand awareness.
  • Developed and implemented positioning, messaging, sales collateral and training materials to achieve revenue targets.

Senior Product Manager

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04.2015 - 03.2021
  • Communicated issues and updates proactively to accelerate turnaround on client queries.
  • Demonstrated well-honed judgement in both uncompromising user design and product research.
  • Managed and prioritised workflow, allocating resources to support team in delivering essential, high-priority features.
  • Supervised and mentored product development and design team members.
  • Established goals, policies and work standards to strengthen team performance and boost product results.
  • Worked with product development team members to optimise product specifications.
  • Supported all sales team members to drive growth and development.
  • Planned and executed 15 projects.

Product Management Director

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01.2019 - 01.2020
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Set budget and monitored expenses to run profitable department.
  • Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
  • Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
  • Created fresh, engaging and compelling copy for marketing and promotions.
  • Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
  • Used Facebook, Instagram and YouTube to promote products and events.
  • Developed 8 innovative marketing campaigns to drive substantial sales.
  • Implemented seasonal and special discounts, driving customer engagement through promotions.
  • Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
  • Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
  • Optimised sales methods to best acquire, develop and retain customers.
  • Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
  • Oversaw administrative team enabling front-line sales professionals to achieve quotas.
  • Produced clean, error-free newsletters and social media posts to share current sales information.


Design Engineer

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01.2013 - 02.2015
  • Researched new technologies and assessed feasibility for inclusion in new concepts.
  • Used CAD software to create models and simulations for use by manufacturing team.
  • Sketched outline designs and used CAD programs to provide detailed design and specifications.
  • Introduced and supported current product improvements, providing technical support to internal and external customers.
  • Wrote performance requirements for product development and engineering projects.
  • Conducted cost analysis in conjunction with accounts department to stay within set project budgets.
  • Designed and Developed exclusive products as well as mechanisms and sub-assemblies.
  • Recommended design modifications to eliminate component and system malfunctions.

Education

Master of Science - Marketing

SGH
New York
2012

Skills

  • Business development
  • Brand building
  • Research and trend analysis
  • Financial forecasting
  • Project management
  • Mavenlink
  • Sales pipeline development
  • Market and competitor analysis
  • Product development
  • Time management
  • Emotional support and companionship

Timeline

Product Manager

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04.2021 - Current

Product Management Director

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01.2019 - 01.2020

Senior Product Manager

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04.2015 - 03.2021

Design Engineer

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01.2013 - 02.2015

Master of Science - Marketing

SGH

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Kasia Latanowicz