Kassandra Cabral
Seattle,WA
Summary
Driven public relations specialist with over +3 years of experience leading full-cycle media relation operations, national live broadcast productions, company position strategizing and press release planning across sports entertainment, non-profit and start-up industries. Broad background has encompassed optimizing SEO/SEM performances, analyzing demand generation impacts, managing multi-channel account content, inspiring product campaigns and promotional engagement techniques.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Account Associate
Inkhouse
04.2024 - Current
- Drove the internal day-to-day operations of four client accounts spanning enterprise technology and education by handling administrative duties and media opportunities.
- Coordinated with internal teams and clients to implement projects, support quarterly metrics reporting, pitch media, staff briefings. Drafted short and long-form content.
- Deployed meticulous organization skills by assisting in coordination of client deliverables.
- Developed strong relationships with clients through consistent communication and proactive problemsolving.
- Conducted competitive analysis research to stay informed about competitor offerings and strategized accordingly.
- Collaborated with cross-functional teams to ensure successful project completion and timely delivery of client deliverables.
- Conducted regular account reviews, identifying opportunities for improvement and implementing necessary changes.
Live-Production Broadcast & Marketing Specialist
Los Angeles Dodgers
01.2023 - 10.2023
- Supports a cross-functional team of 15+ through national live-broadcasting and marketing operations focused on executing game-day productions, fan engagement and in-game promotional branding for the LA Dodgers
- Orchestrates full-cycle event planning at the Dodger Stadium by overseeing media relations, content calendar, newsletter, client demands and technical writing techniques
- Headed sponsorship activations and onboardings to integrate brand messages and implement marketing initiatives
- Successfully led and launched fan engagement programs, including contests, giveaways and player interactions
Public Relations Specialist
Glen M. Broom Center for Professional Development- PR
01.2023 - 12.2023
- Company Overview: US Territories
- Directed 5 employees by strategizing impactful communication programs built to protect and enhance clients' reputations through proactive media relations and reactive strategic messaging
- Assessed qualitative and quantitative research methodologies related to surveys containing pre-event and post-event data, interviews, questionnaires, SWOT analysis and competitor analysis
- Utilized data visualization based on insights from PR professionals, educators, and students to create clear and compelling charts, graphs and infographics to effectively communicate research results to diverse stakeholders and C-level executives
- Recipient of the 2023 Edward L
- Bernays Mark of Excellence Award, given by the Public Relations Society of America San Diego
- Conducted critical benchmark studies that improved internal performances, account development and organizational practices
- US Territories
Social Media Strategist
PR Values
01.2022 - 12.2023
- Company Overview: National Territories
- Oversaw a diverse team of 4 through comprehensive social media strategies based on PR Values' goals and social media analytics, ensuring a strong online presence, campaign performance and brand consistency
- Led demand generation tactics by optimizing SEO potential, pipelining brand messaging, targeting email marketing, scheduling posts and ensuring content delivery to further KPI developments
- Increased engagement by 46% and grew followers by 10% after executing and developing innovative social media techniques and organizing key calendar controls
- National Territories
Social Media Analyst
MenAlive OC Gay- Men's Chorus
01.2022 - 12.2023
- Company Overview: National Territories
- Trained and coached a team of 4 on qualitative and quantitative research that investigated trends, patterns and performance data sourced from social media outlets
- Targeted the 'Top 7' gay men's choirs' social media activities to build on strengths, pivot marketing SEOs and identify weaknesses
- National Territories
Broadcast Production & Journalism- Sports
El Paisano News
01.2019 - 12.2021
- Company Overview: Whittier, California
- Facilitated program production for a sports podcast, covering full-end filming, editing, audio engineering, articles and the go-to-market (GTM) launch of the final product for audiences
- Curated interviews with student-athletes and coaches to accurately report on sporting events both on and off campus
- Designs scripts through incorporating storytelling techniques incorporating storytelling techniques and stories for print newspapers
- Whittier, California
Education
Bachelor of Arts (BA) - Public Relations, Marketing
San Diego State University
Skills
- Media Relations
- Crisis Communication
- Press Release Writing
- Strategic Communication Planning
- Social Media Management
- Brand Development
Certification
- Diversity, Inclusion & Belonging (DI&B) for All, LinkedIn Certified Learning
- Principles of Public Relations (PR), Public Relations Society of America (PRSA), 2023
Languages
Spanish
Native or Bilingual
Timeline
Account Associate
Inkhouse
04.2024 - Current
Live-Production Broadcast & Marketing Specialist
Los Angeles Dodgers
01.2023 - 10.2023
Public Relations Specialist
Glen M. Broom Center for Professional Development- PR
01.2023 - 12.2023
Social Media Strategist
PR Values
01.2022 - 12.2023
Social Media Analyst
MenAlive OC Gay- Men's Chorus
01.2022 - 12.2023
Broadcast Production & Journalism- Sports
El Paisano News
01.2019 - 12.2021
Bachelor of Arts (BA) - Public Relations, Marketing
San Diego State University
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