KASSANDRA MOELLER
San Antonio,TX
Summary
Experience marketing leader with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns.
Overview
6
6
years of professional experience
Work History
Senior Marketing Manager
Team Velocity Marketing
04.2023 - Current
- Manage team of 7 employees to create and execute marketing campaigns and overall business plan
- Successfully organized and executed 3 full-scale product launches in 1 month resulting in over $700,000 of revenue in 3 months
- Led marketing department's project management, managing staff workflow for 4-5 monthly projects totaling over 50 creative assets
- Identify & resolve team obstacles to create a positive work culture and environment
Freelance Social Media Manager
Upwork.com
01.2022 - Current
- Doubled client's Instagram following organically through carefully crafted and engaging content
- Posted existing blog posts while optimizing for SEO
- Researched and constructed monthly social media organic content calendar
- Increased website clicks through social media posts
Corporate Marketing Manager
Team Velocity Marketing
06.2022 - 04.2023
- Coordinated & executed strategic $600,000 event marketing plan for NADA trade show
- Implemented go-to-market strategy that generated over $400,000 within 3 months of product launch
- Developed & led implementation of new Monday board project management structure, which resulted in department productivity increasing 26%
- Captured new customers by curated brand marketing campaigns and product value propositions
Account Coordinator
Team Velocity Marketing
12.2020 - 06.2022
- Coordinated marketing for 2 automotive clients with over 20 dealerships while ensuring OEM compliance
- Cultivated strategic marketing campaigns contributing to overall leads increasing 58% YoY
- Maintained monthly website content for over 25 dealerships on 2 different website platforms
- Developed and implemented marketing strategies to improve sales and service metrics for clients
Copywriter
Upwork.com
01.2022 - 04.2022
- 100% hire and satisfaction rate
- Curated over 100 SEO-optimized blog posts, which included over 500 original photographs
- Implemented targeted SEO strategy improving search rankingsImproved search result rankings with targeted SEO strategy
- Researched industry trends and customer preferences to inform copywriting efforts
Marketing Coordinator
Sacramento Kings
06.2019 - 07.2020
- Led marketing team for Stockton Kings, NBA G League affiliate of the Sacramento Kings
- Managed paid media strategy, which increased digital ad impressions by 137% to drive brand awareness & generated 32% more clicks to purchase pages YoY
- Created Black Friday ticket campaign resulting in double the previous year's holiday revenue
Marketing Resident
Lakeland Magic
05.2018 - 04.2019
- Doubled all platforms' social following organically with engaging & relevant content
- Spearheaded merchandise strategy through targeted campaigns & led 5 man team through in-game retail activation
- Created first digital tracking document to analyze social content performance
Event Management Graduate Assistant
USF Athletics
06.2017 - 05.2018
- Managed over 70 athletic events, including football, tennis, basketball, soccer, softball, and baseball
- Awarded Assistant Tournament Director for AAC Softball Conference Tournament
- Designated as lead event manager for volleyball, women's basketball, softball, and men's tennis
Education
MBA - Sports Business
University of South Florida
Tampa, FLMaster of Science - Sport & Entertainment Management
University of South Florida
Tampa, FLBachelor of Arts - Exercise Science
University of South Florida
Tampa, FLSkills
- Content Curation
- Staff Management
- Marketing and Advertising
- Multi-Channel Marketing Experience
- Social Engineering
- Digital Advertising
- Project Management
- Brand-Building Strategies
- Product Marketing
- Email Marketing
Timeline
Senior Marketing Manager
Team Velocity Marketing
04.2023 - Current
Corporate Marketing Manager
Team Velocity Marketing
06.2022 - 04.2023
Freelance Social Media Manager
Upwork.com
01.2022 - Current
Copywriter
Upwork.com
01.2022 - 04.2022
Account Coordinator
Team Velocity Marketing
12.2020 - 06.2022
Marketing Coordinator
Sacramento Kings
06.2019 - 07.2020
Marketing Resident
Lakeland Magic
05.2018 - 04.2019
Event Management Graduate Assistant
USF Athletics
06.2017 - 05.2018
MBA - Sports Business
University of South Florida
Master of Science - Sport & Entertainment Management
University of South Florida
Bachelor of Arts - Exercise Science
University of South Florida
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