Summary
Overview
Work History
Education
Timeline
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Kassidi Swecker

Kassidi Swecker

Larkspur,CO

Summary

Results-driven C-suite executive with nearly 10 years of experience leading high-performing teams, driving product adoption, executing go-to-market strategies, and forging strategic partnerships. Expertise in driving brand growth, optimizing product positioning, and increasing customer engagement through data-driven insights and cross-functional collaboration. Adept at aligning product marketing efforts with business objectives, cultivating strong customer relationships, and delivering compelling narratives that resonate with target audiences. Proven ability to influence C-suite executives and board members, lead large-scale product launches, and elevate market presence to deliver measurable business impact. Passionate about blending creativity with analytics to transform complex product stories into powerful, market-leading propositions.

Overview

9
9
years of professional experience

Work History

CHIEF MARKETING OFFICER

LiveSwitch
01.2022 - Current
  • Developed the go-to-market strategy for all products by leading upstream marketing activities, product marketing, and sales processes for a team of ten, including in-depth market research, campaign strategy, strategic partnerships, social media, paid advertising, sales enablement and organic brand activation.
  • Oversaw the rebranding of the entire company, including three new products, a new website, new target markets, and an updated sales process. The effort resulted in over 500 new customers within the first quarter.
  • Increased the number of monthly marketing-generated leads by over 1500% through strategic partnerships, paid digital advertising, SEO refinement, events, and podcast appearances.
  • Achieved a 93% retention rate among existing customers from engagement campaigns and in-product marketing.
  • Established the first sales enablement program increasing outbound activity from 0 to a minimum of 100 outreaches per day per sales team member and increasing monthly close rates by over 32%.
  • Launched the first partnership program, resulting in 18 strategic partners and 12 integration partners within three months. Over 50% of partners contributed to revenue within the first 30 days of signing.
  • Increased annual recurring revenue by 28% in a year by partnering with industry thought leaders, producing valuable content, securing strategic partnerships, refining paid digital advertising, and establishing technical integrations to expand reach and drive inbound leads.
  • Presented monthly to the C-suite executives and board members to highlight areas of success, scrutinize areas of opportunity, identify new leveraged tactics to quickly scale revenue, prioritize product enhancements, and secure budget.
  • Held the title of Senior Director of Marketing until 2025 when promoted to Chief Marketing Officer.

SENIOR GLOBAL MARKETING MANAGER

IHS Markit - Engineering & Product Design
07.2019 - 01.2022
  • Oversaw all prospecting, existing customer, and winback communication strategies and touchpoints globally for a team of 4 marketers for 15 products across the solutions portfolio.
  • Created the strategy to launch new product features, including product road mapping, market research, persona mapping, positioning, messaging, omnichannel campaign development, and co-branded content, resulting in the most effective cross-sell campaign to date.
  • Developed thought leadership content for use in global demand generation campaigns including webinars, blogs, paid digital, partner advertising, email, organic social, and magazine publications. This content stream led to 22% increase in lead generation among target economic buyers.
  • Constructed in-depth sales enablement materials providing the global team with the tools, materials, success stories, and speaking points to effectively communicate with existing customers and execute prospecting activity.

MARKETING MANAGER

WOW! Internet, Cable & Phone
09.2018 - 07.2019
  • Implemented the strategy to launch two new products, resulting in the most successful demand generation campaign at the time with a 231% increase in monthly leads and the highest adoption among existing customers. This included defining positioning, messaging, creative direction, paid digital campaigns, existing customer upsells, and co-branded content.
  • Managed the onboarding and integration of the Marketing Automation and Customer Relationship Management systems to increase the efficiency and personalization of touchpoints across the customer lifecycle.
  • Coordinated all prospecting and customer communications via direct mail, email, in-app engagement, organic social, paid social, radio, national television, SMS, partner marketing, and paid search.
  • Delivered comprehensive customer success assets across the product suite, including video testimonials, case studies, quotes, and sweepstakes, which were used in collateral, paid and organic social, email, paid advertising, webpages, and radio.
  • Created automated data feeds between the Enterprise Data Warehouse and CRM to create real-time dashboards to evaluate effectiveness and enable cross-functional teams to make quick decisions.

SENIOR MARKETING SPECIALIST - BRAND

Sling TV
05.2016 - 09.2018
  • Managed the largest go-to-market effort at the time between external media partners, creative agencies, affiliate partners, retailers, and internal teams, including the product, business development, finance, marketing planning & analytics, paid digital, organic digital, and device manager teams, resulting in the largest gross subscriber gain.
  • Launched the first customer recognition program to gather and highlight success stories on the website, in paid advertising, and within the product. The use of testimonials increased conversion rates by 5.2% and Sling experienced the highest redemption rates for a 'Refer a Friend' program.
  • Coordinated digital media placements for all marketing campaigns, resulting in a 158% increase in conversions.
  • Created Sling TV's most successful digital brand campaign, resulting in the highest number of conversions for a single campaign at the lowest digital cost per acquisition. Customers from the campaign also resulted in the longest lifetime value for any campaign.
  • Coordinated all direct response and retention marketing efforts through email, the Sling TV app, and website, resulting in a 2x higher save rate for subscribers canceling the service.
  • Conducted consumer research among current, former, and prospective Sling TV customers through in-person focus groups. Feedback was used to refine national television, radio, experiential, and digital advertising content to effectively differentiate Sling from competitors.

Education

Bachelor of Science - Marketing, Corporate Innovation and Entrepreneurship

Indiana University
Bloomington, IN
12-2016

Timeline

CHIEF MARKETING OFFICER

LiveSwitch
01.2022 - Current

SENIOR GLOBAL MARKETING MANAGER

IHS Markit - Engineering & Product Design
07.2019 - 01.2022

MARKETING MANAGER

WOW! Internet, Cable & Phone
09.2018 - 07.2019

SENIOR MARKETING SPECIALIST - BRAND

Sling TV
05.2016 - 09.2018

Bachelor of Science - Marketing, Corporate Innovation and Entrepreneurship

Indiana University

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Kassidi Swecker