Summary
Overview
Work History
Skills
Timeline
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Kassidy Valdez

Regional Sales Manager
Camarillo,CA

Summary

With a proven track record at Pure Barre, I excel in driving regional sales growth and team performance, leveraging skills in sales & marketing strategies and cross-functional collaboration. Achieved over 2% AUV growth, demonstrating strong business development & planning and leadership abilities. A dedicated and energetic professional known for delivering outstanding customer service. Demonstrated ability to excel as a collaborative team player while thriving in high-pressure environments, as evidenced by a diverse range of work experiences.

Overview

7
7
years of professional experience

Work History

Regional Sales Manager

Pure Barre
Irvine
04.2024 - Current
  • Responsible for creating, leading, managing, and executing the sales and operating strategy for 125+ franchise locations, primarily fostering month-over-month growth and sustaining a 2% AUV growth for my region.
  • Perform one-on-one business and leadership-focused calls with franchise owners and studio general managers on a variety of topics, from in-depth break-even analysis to sales process reviews.
  • Content creation and hosting national sales calls for 200+ owners and general managers.
  • Design, develop, and host monthly in-person, virtual, and on-site sales training sessions, focusing on sales techniques, customer engagement, and product knowledge.
  • Built and streamlined new hire onboarding, and daily, weekly, and monthly processes to enhance the employee experience at all 600+ locations nationwide.
  • Conduct regular reviews of studio operations in coordination with general managers, or owners, to identify areas for improvement and implement enhancements.
  • Led and facilitated multiple virtual sales training sessions for owners, managers, sales associates, and educators, culminating in the issuance of Sales Essentials Training certifications. Participants were required to achieve a 40% or higher conversion rate to successfully pass.
  • Conducted in-person training sessions at various pre-sale studios, providing hands-on guidance for successful studio openings. Notably, one studio achieved the sale of 10 memberships in a single day during my on-site support.

Regional General Manager

Cyclebar - TO, Camarillo, WL Village & Pure Barre
Camarillo
08.2019 - 12.2023
  • Oversee the recruitment, training, and professional development of sales personnel, ensuring their effective management within a multi-location setting.
  • Employ strategic leadership to consistently surpass sales targets and revenue-driven key performance metrics across multiple studio locations, with a combined 1,500+ members.
  • Streamlined operational processes for increased efficiency by identifying areas of improvement and implementing necessary changes.
  • Developed and executed successful business plans that resulted in improved market share and profitability within the region.
  • Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
  • Led cross-functional teams to achieve project deliverables on time and within budget, resulting in improved overall performance.
  • Implemented cost-cutting measures across the region that led to significant savings without compromising service quality or employee satisfaction.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
  • Increased member retention by developing and implementing innovative fitness programs tailored to regional demographics.
  • Expanded market presence through strategic partnerships with local businesses, promoting wellness initiatives and driving membership growth.
  • Optimized class schedules to meet member preferences and drive attendance numbers at all locations.
  • Improved employee engagement with regular team-building events, open communication channels, and performance-based incentives.
  • Implemented effective marketing strategies that increased brand awareness within the community and attracted new members to the facilities.

Sales Account Manager

Sweis Inc
Ventura County, Ca
05.2018 - 07.2019
  • Increased sales revenue by identifying and pursuing new business opportunities.
  • Developed and maintained long-term relationships with key clients for sustained growth.
  • Achieved higher client satisfaction ratings through consistent communication and problem resolution.
  • Implemented effective sales strategies to expand market share within the assigned territory.
  • Collaborated with cross-functional teams to ensure seamless delivery of products and services.
  • Attended industry conferences and events, establishing valuable networking connections for potential partnerships.
  • Analyzed market trends to identify potential areas of growth within the industry landscape.
  • Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
  • Coordinated with internal stakeholders to develop customized solutions that addressed unique customer needs.

Skills

  • Sales & Marketing Strategies
  • Business Development & Planning
  • Performance & Personnel Management
  • Brand & Territory Development
  • Staff Training & Development
  • Cross-functional Collaboration
  • Client Relations & Recruiting
  • Sales Development & Planning
  • Revenue Growth & Lead Generation
  • Payroll & Budget Management
  • Program & Event Coordination
  • Communication & Problem Solving
  • Community Outreach & Membership Sales
  • Social Media Promotion & Marketing Strategy
  • First Aid Certification & Fitness Assessments
  • Team Leadership & Scheduling Management
  • Time Management & Sales Management

Timeline

Regional Sales Manager

Pure Barre
04.2024 - Current

Regional General Manager

Cyclebar - TO, Camarillo, WL Village & Pure Barre
08.2019 - 12.2023

Sales Account Manager

Sweis Inc
05.2018 - 07.2019

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Kassidy ValdezRegional Sales Manager