Summary
Overview
Work History
Skills
Timeline
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Kassidy Valdez

Camarillo,CA

Summary

Results-driven Regional Sales Manager with a proven track record at Pure Barre. Excels in driving regional sales growth and enhancing team performance through strategic sales and marketing initiatives. Demonstrated expertise in business development, planning, and leadership by successfully achieving over 2% AUV growth. Recognized for delivering exceptional customer service and thriving in high-pressure environments. Collaborative team player with extensive experience in regional operations management, ensuring smooth execution across multiple locations. Skilled in strategic planning, operational oversight, and process optimization to drive efficiencies and meet organizational goals.

Overview

7
7
years of professional experience

Work History

Regional Sales Manager

Pure Barre
04.2024 - Current
  • Responsible for creating, leading, managing, and executing the sales and operating strategy for 125+ franchise locations, primarily fostering month-over-month growth and sustaining a 2% AUV growth for my region.
  • Perform one-on-one business and leadership-focused calls with franchise owners and studio general managers on a variety of topics, from in-depth break-even analysis to sales process reviews.
  • Content creation and hosting national sales calls for 200+ owners and general managers.
  • Design, develop, and host monthly in-person, virtual, and on-site sales training sessions, focusing on sales techniques, customer engagement, and product knowledge.
  • Built and streamlined new hire onboarding, and daily, weekly, and monthly processes to enhance the employee experience at all 600+ locations nationwide.
  • Conduct regular reviews of studio operations in coordination with general managers, or owners, to identify areas for improvement and implement enhancements.
  • Led and facilitated multiple virtual sales training sessions for owners, managers, sales associates, and educators, culminating in the issuance of Sales Essentials Training certifications. Participants were required to achieve a 40% or higher conversion rate to successfully pass.
  • Conducted in-person training sessions at various pre-sale studios, providing hands-on guidance for successful studio openings. Notably, one studio achieved the sale of 10 memberships in a single day during my on-site support.

Regional General Manager

Cyclebar - TO, Camarillo, WL Village & Pure Barre
08.2019 - 12.2023
  • Managed operations for multiple locations, overseeing day-to-day activities, team performance, and customer satisfaction to ensure consistent delivery of high-quality service and achievement of business goals across all units.
  • Oversee the recruitment, training, and professional development of sales personnel, ensuring their effective management within a multi-location setting.
  • Employ strategic leadership to consistently surpass sales targets and revenue-driven key performance metrics across multiple studio locations, with a combined 1,500+ members.
  • Streamlined operational processes for increased efficiency by identifying areas of improvement and implementing necessary changes.
  • Developed and executed successful business plans that resulted in improved market share and profitability within the region.
  • Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
  • Led cross-functional teams to achieve project deliverables on time and within budget, resulting in improved overall performance.
  • Implemented cost-cutting measures across the region that led to significant savings without compromising service quality or employee satisfaction.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
  • Increased member retention by developing and implementing innovative fitness programs tailored to regional demographics.
  • Expanded market presence through strategic partnerships with local businesses, promoting wellness initiatives and driving membership growth.
  • Optimized class schedules to meet member preferences and drive attendance numbers at all locations.
  • Improved employee engagement with regular team-building events, open communication channels, and performance-based incentives.
  • Implemented effective marketing strategies that increased brand awareness within the community and attracted new members to the facilities.

Sales Account Manager

Sweis Inc
05.2018 - 07.2019
  • Managed product inventory and sales for multiple salons within designated territory, traveling regularly to provide on-site support, optimize team performance, ensure customer satisfaction, and drive business goals across all units.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Increased sales revenue by identifying and pursuing new business opportunities.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Developed and maintained long-term relationships with key clients for sustained growth.
  • Achieved higher client satisfaction ratings through consistent communication and problem resolution.
  • Implemented effective sales strategies to expand market share within the assigned territory.
  • Collaborated with cross-functional teams to ensure seamless delivery of products and services.
  • Attended industry conferences and events, establishing valuable networking connections for potential partnerships.
  • Analyzed market trends to identify potential areas of growth within the industry landscape.
  • Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
  • Coordinated with internal stakeholders to develop customized solutions that addressed unique customer needs.
  • Presented compelling product demonstrations tailored to each client's unique needs, effectively highlighting product features that resonated most strongly with them.
  • Met with an average of 40-50 clients per week consistently, resulting in a high client retention rate.

Skills

  • Cross-Unit Leadership
  • Sales Strategy Development
  • Strategic Business Planning
  • Client Relationship Management
  • Operational Oversight
  • Employee Development
  • Effective Relationship Building
  • Brand & Territory Development
  • Staff Training & Development
  • Collaborative Teamwork
  • Talent Acquisition & Client Engagement
  • Revenue Growth & Lead Generation
  • Payroll & Budget Management
  • Communication & Problem Solving
  • Team Leadership & Scheduling Management
  • Time Management & Sales Management
  • Account management
  • Key performance indicators
  • Standard operating procedures
  • Workforce planning

Timeline

Regional Sales Manager

Pure Barre
04.2024 - Current

Regional General Manager

Cyclebar - TO, Camarillo, WL Village & Pure Barre
08.2019 - 12.2023

Sales Account Manager

Sweis Inc
05.2018 - 07.2019

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Kassidy Valdez