Kassie Phillips
Brooklyn,NY
Summary
Growth and digital strategy leader with 13+ years driving scalable revenue growth and operational excellence across healthcare, wellness, and D2C brands. Expert in building data-driven growth systems that scale, with proven success in regulated healthcare environments and longevity/wellness sectors. Currently managing $5M+ monthly media spend with industry-leading 2.5% client churn rate while achieving 20% YoY growth. Deep expertise in acquisition, compliance, and omnichannel strategies for health-conscious demographics.
Overview
12
12
years of professional experience
Work History
Managing Director of Growth
Darkroom Agency
10.2024 - Current
- Drive 16% YoY portfolio growth while maintaining industry-leading 2.5% client churn rate across $5M+ monthly operations
- Manage growth strategies for longevity supplement brands, achieving consistent 4-6 MER through data-driven optimization
- Lead P&L ownership for department operations, overseeing team of directors, managers, and specialists across 7-9 figure brands including Anne Klein and Burton
- Established scalable systems for client onboarding, performance tracking, and cross-functional workflow optimization
- Serve as executive escalation point and strategic advisor for C-level stakeholders at high-value accounts
Fractional Growth & Business Advisor
Self-Employed
03.2023 - 09.2024
- Achieved 88% YoY revenue growth for wellness and hospitality clients through data-driven optimization strategies
- Led comprehensive growth strategy for Wythe Hotel's events division, coordinating cross-functional teams across hotel operations and two restaurants
- Scaled healthcare and wellness brands through omnichannel campaign development and strategic repositioning
- Developed go-to-market strategies for multiple D2C brands including longevity and wellness products
Head of Client Strategy & Services
SLT Consulting
05.2019 - 03.2023
- Healthcare Expertise: Directed engagement strategies for Medidata Solutions and Johns Hopkins IVAC, achieving measurable improvements in user engagement
- Patient Acquisition: Spearheaded subscription model growth for Health Center Hudson Yards, resulting in 30% increase in new patient registrations
- Managed cross-functional team of 50+ across creative, strategy, and operations with 85%+ client retention rate
- Developed compliant, patient-centered marketing strategies for healthcare organizations navigating regulatory requirements
- Built diverse client portfolio including enterprise accounts (Fiverr Business, Mt. Sinai Solutions) and consumer brands (Peloton, Tracy Anderson)
Digital Strategy & Growth Consultant
Fig
08.2017 - 12.2018
- Wellness Focus: Increased wellness client ROAS by 500% through strategic, value-based healthcare marketing
- Healthcare Growth: Delivered tailored digital strategies for BrightHealth, optimizing patient engagement and acquisition
- Managed $1MM quarterly budget for global wellness brand with 500% ROI improvement
- Built and scaled omnichannel growth strategies integrating multiple business functions
Head of Marketing
Centaur Media
07.2016 - 04.2017
- Healthcare Compliance: Developed content partnerships for ePharma 2017, focusing on regulatory compliance while driving engagement within healthcare sector
- Led B2B marketing strategy across three SaaS platforms (PR, training, and data analytics)
- Increased brand awareness by 25% through omnichannel campaigns and Fortune 500 partnerships
- Drove customer acquisition through strategic content and integrated go-to-market execution
E-Commerce Manager & Digital Strategist
Gerson & Gerson
08.2013 - 07.2016
- Launched first D2C eCommerce operation, transitioning wholesale business to digital model
- Scaled operations to $1M+ revenue within 2 years through strategic growth initiatives
- Led digital transformation increasing SMB orders by 40% through B2B platform implementation
- Coordinated cross-functional teams across product, design, and operations
Education
Marketing Certification -
General Assembly
01.2013
Communications & Marketing
Keuka College
06-2009
Skills
- Growth & Performance: P&L Management Revenue Operations Growth Strategy Performance Marketing Conversion Rate Optimization A/B Testing Attribution Modeling
- Healthcare Expertise: Healthcare Marketing Compliance Patient Acquisition HIPAA Compliance Wellness Marketing Longevity Sector Patient-Centered Campaigns
- Leadership: Cross-Functional Team Leadership Stakeholder Management Strategic Planning Process Optimization Agency Management
- Technical: Google Analytics/GA4 Looker Marketing Automation CRM Systems Multi-Channel Attribution Cohort Analysis
- Channels: Paid Search Paid Social SEO/Content Influencer Marketing CTV Email Marketing Referral Programs
Profile
in/KassieaPhillips
ADDITIONAL EXPERIENCE
Digital Marketing Instructor | General Assembly | 2015-2021
- Taught 130+ courses on performance and content marketing
- Mentored marketing professionals in data-driven growth strategies
Accomplishments
- Achieved 2.5% client churn rate while growing portfolio 16% YoY
- Scaled past agency revenue by 365% through strategic transformation
- Generated consistent 4-6 MER for longevity and wellness brands
- 30% increase in patient registrations for Health Center Hudson Yards
- Managed compliant marketing strategies for Johns Hopkins IVAC and Medidata Solutions
- Built scalable systems and processes across multiple organizations
- Successfully managed teams ranging from 15 to 50+ across diverse functions
Timeline
Managing Director of Growth
Darkroom Agency
10.2024 - Current
Fractional Growth & Business Advisor
Self-Employed
03.2023 - 09.2024
Head of Client Strategy & Services
SLT Consulting
05.2019 - 03.2023
Digital Strategy & Growth Consultant
Fig
08.2017 - 12.2018
Head of Marketing
Centaur Media
07.2016 - 04.2017
E-Commerce Manager & Digital Strategist
Gerson & Gerson
08.2013 - 07.2016
Marketing Certification -
General Assembly
Communications & Marketing
Keuka College