Summary
Overview
Work History
Education
Skills
Zip
City
Street
Timeline
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Kassie Scholz

Glenmont,NY

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Skilled in adapting to new situations and challenges to best enhance the organizational brand.

Overview

29
29
years of professional experience

Work History

Senior Strategy Manager

FIS Global
09.2021 - Current
  • Conducting market research to identify trends, opportunities, and customer needs as they pertain to company products/services.
  • Partnering with cross-functional teams to optimize marketing strategies for maximum revenue generation.
  • Successfully executing multi-channel marketing campaigns encompassing digital platforms, social media networks, email marketing strategies, paid advertisements, and event promotions.
  • Analyze marketing campaign performance to optimize strategies and maximize ROI.
  • Developed and nurtured partnerships for co-marketing initiatives
  • Facilitating cross-functional communication between sales and marketing departments to align on persona-driven messaging, resulting in increased audience engagement with targeted solutions.
  • Offered assistance in selecting podcast subjects, presenters, and managing production.
  • Crafted an extensive plan for training and marketing commercialization launch, aimed at boosting account teams' knowledge and assistance.
  • Crafted comprehensive go-to-market strategies and executive summaries for new product releases.
  • Developing and implementing a comprehensive marketing strategy to increase brand awareness.
  • Assisting in development of promotional campaigns, including social media, print materials, press releases, and website content.
  • Analyze sales data to measure the effectiveness of marketing initiatives.
  • Oversee budgeting for all marketing activities, ensuring expenditures are within allocated limits.
  • Generating reports outlining performance of various campaigns against goals set forth in the strategic plan.

Marketing and sales executive

ZEPHYRx Medical Devices
01.2021 - 08.2021
  • Analyzed customer feedback data to propose product enhancements that aligned with customer preferences.
  • Researched and analyzed the competitive market to provide insights for brand positioning in a start-up environment
  • Successfully executed the full sales cycle, resulting in a 15% boost in sales within a span of 6 months.
  • Demonstrated leadership by making improvements to work processes and helping to train others.

marketing and sales Manager – Business Programs

The Williams Center, Plastic Surgery Specialists
07.2019 - 08.2020
  • Developed and executed a comprehensive marketing and sales strategy to drive adoption of new business programs among medical professionals.
  • Implemented KPI tracking system to analyze the effectiveness of sales and marketing initiatives.
  • Managed the creation of blog posts, production of podcasts, and vendor contract negotiations.
  • Created content for various digital channels, including website, social media and email.

Marketing Manager

SS&C Technologies (Formerly DST Systems)
01.2015 - 07.2018
  • Collaborated on a regular basis with cross-functional teams to develop client insights on top-tier ($5M+) accounts for Account Based Marketing program
  • Developed and led client prospecting workshops for sales and marketing teams
  • Devised thought leadership content strategy to effectively engage target audiences
  • Created clients-specific campaign plans with personalized multi-faceted sales and marketing tactics
  • Used CRM to track, identify and score key client ($5M+) stakeholders.
  • Planned and completed group projects, working smoothly with others.

Marketing DirectoR/VP

Newkirk (Purchased by DST Systems in 2011)
01.2005 - 01.2015
  • Managed and mentored team of marketing professionals
  • Created targeted content to drive engagement of financial and healthcare clients and prospects
  • Implemented and executed diverse strategies for brand promotion including campaigns, events, and public relations
  • Oversaw brand strategy, marketing emails, and other promotional collateral
  • Led marketing strategy meetings with company C-Suite
  • Developed and led team's implementation of annual marketing plans for retirement, wealth management, professional firms and healthcare divisions
  • Conducted market research to identify new opportunities and target markets
  • Wrote and distributed press releases to increase brand visibility
  • Conducted market analysis and research to identify trends and opportunities.

New Product Development MANAGER/TRAINER

Newkirk, Financial & Healthcare Communications Firm
01.2001 - 01.2005
  • Developed and conducted virtual client trainings on proprietary software
  • Prepared and presented supplementary material to support structured lessons
  • Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach
  • Identified opportunities for new products and improvements to existing products.

Sales Executive

Newkirk, Financial & Healthcare Communications Firm
01.1995 - 01.2001
  • Developed and delivered engaging sales presentations nationally
  • Utilized CRM software to manage customer accounts and track performance
  • Set and achieved company defined sales goals.

Education

Bachelor of Arts - English

State University of New York, Oneonta
01-1995

Skills

  • Marketing Communications
  • Brand Strategy
  • Go-to-market Strategies
  • Sales Enablement
  • Market Research & Analysis
  • Leadership
  • Account Based Marketing
  • Project Management

Zip

12077

City

NY

Street

Glenmont

Timeline

Senior Strategy Manager

FIS Global
09.2021 - Current

Marketing and sales executive

ZEPHYRx Medical Devices
01.2021 - 08.2021

marketing and sales Manager – Business Programs

The Williams Center, Plastic Surgery Specialists
07.2019 - 08.2020

Marketing Manager

SS&C Technologies (Formerly DST Systems)
01.2015 - 07.2018

Marketing DirectoR/VP

Newkirk (Purchased by DST Systems in 2011)
01.2005 - 01.2015

New Product Development MANAGER/TRAINER

Newkirk, Financial & Healthcare Communications Firm
01.2001 - 01.2005

Sales Executive

Newkirk, Financial & Healthcare Communications Firm
01.1995 - 01.2001

Bachelor of Arts - English

State University of New York, Oneonta

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Kassie Scholz