Kat Apfelstadt
London
Summary
A Client Services professional with close to 20 years of integrated agency side experience within some of the UK’s top communications and advertising agencies. Articulate, emotionally intelligent and passionate, my key skillsets include driving account growth to deliver against internal / external KPIs, Senior Stakeholder management, relationship cultivation and building, team management and mentorship, new business acquisition and P&L management. Passionate about Healthcare and Pharma, both HCP and Consumer.
Overview
17
17
years of professional experience
Work History
Associate Director
Evoke Mind+Matter (Inizio)
06.2022 - 06.2023
- Evoke Mind+Matter (M+M) is a full-service healthcare communications agency who focus on creating cross-channel human-centric comms solutions for patients and HCPs
- Significant account growth of a new account - Galderma AX: 2022 target of £700k vs £1.16m actuals achieved
- Following an original Galderma AX Data Comms agency appointment, through nurturing and farming the account and developing Senior Stakeholder relationships, the M+M remit evolved to include additional scopes of work from the AX Global Customer and Education Training Team, Events Team and the Sculptra Brand team
- These included proposing and mapping new activities and tactics against the annual brand plans to deliver upon strategic objectives
- Additional activities included: KTL Framework & Strategy, HCP Learner Journeys, Long-term Patient Diary concept & films, Sculptra Differentiation Framework & film, Congress booth design, MTE sessions & initial launch concepts for an Aesthetics Journal / Publication
- Initial creation and development of a M+M Client Service training module on the importance of emotional intelligence within the Client Services function
- To lead and grow the Galderma AX account, ensuring alignment on objectives and KPIs
- To ensure revenue and operational targets are achieved & account is delivering the highest quality output
- To manage and nurture x 1 SAM (direct report), and oversee the full Galderma team of x 2 AEs, x 1 SAM, x 2 ADs and the Strategy / Creative and Production teams
- Client Examples: (Fee range £30-375k): Galderma AX: Sculptra Brand Team, Med Affairs Team, Digital / Innovation Team, Customer Education & Training Team
Senior Account Director (Contract)
DDB Remedy (Omnicom)
12.2021 - 05.2022
- DDB Remedy is a Healthcare Advertising and Communications agency, based in London and specialise in creating and delivering unexpected creative communications solutions for a wide range of Pharma and Healthcare Clients
- In the Senior Account Director role, I was responsible for driving forward a category first Global Consumer Education Communications Programme for Allergan, across Juvederm, CoolSculpting and Botox
- My role was consultative and strategic; overseeing a full team of Creative, Strategy and Digital/UX designers, and working alongside Senior Client Stakeholders to help define the project scope, objectives, KPIs and Strategic and Creative direction for the Global Consumer Education toolkit
- Additionally, I oversaw delivery of an HCP digital product comparison tool for HCPs (Juvederm), in-clinic activation campaigns (CoolSculpting) and HCP to Consumer email campaigns (CoolSculpting).
Digital Projects Director (Contract)
Imc - Integrated Medhealth Communications
London
08.2021 - 12.2021
- Imc are part of a Global network of Med Comms agencies who specialise in driving patient-centric communications solutions
- As Digital Projects Director, I was responsible for Senior Stakeholder Management and the internal management of a 15+ person team to build and deliver an enterprise level CMS Congress Platform for a core therapy area at AstraZeneca
- Responsibilities included: navigating challenging timelines, resolving significant scope change / creep and budget issues with Procurement and ensuring alignment of Senior Stakeholders.
Account Director (Contract)
Cormis (now Nazare, Part Of Inizio)
London
03.2021 - 07.2021
- Cormis is an L&D and Capability building agency who deliver bespoke training and development programmes to Senior teams within the Pharma industry
- As Account Director, I was tasked with embedding a new Client, Takeda, into the agency after a pitch win
- I worked with Senior Stakeholders to understand KPIs and define L&D and capability framework requirements for teams leading R&D pre-pipeline HIV & Oncology asset programmes
- Additionally, I worked with Gilead Sciences to define the framework for, and deliver objection handling workshops for Commercial and Medical teams.
Senior Account Director
Impero
06.2019 - 02.2020
Group Account Director
Missouri
10.2017 - 03.2019
Senior Account Director (Contract)
Krow Group
05.2017 - 08.2017
Interim Client Services Director
Twelve Studio
10.2016 - 04.2017
Client Engagement Director (Contract)
Eight Inc.
03.2016 - 10.2016
Client Director
Checkland Kindleysides
03.2015 - 02.2016
Associate
EDGE
05.2013 - 03.2015
Senior Project Manager
Identica
07.2012 - 05.2013
Retail Account Director
Cheil Worldwide
08.2011 - 07.2012
Senior Account Manager
The Nest / Twelve Studio
05.2006 - 08.2011
Education
BA Fashion Marketing -
Regents University
London01.2005
AA Fashion Marketing & Merchandising -
International Academy of Design And Technology
Toronto01.2003
Skills
- Technical implementation
- Data Collection
- Crisis Management
- Resources Allocation
Timeline
Associate Director
Evoke Mind+Matter (Inizio)
06.2022 - 06.2023
Senior Account Director (Contract)
DDB Remedy (Omnicom)
12.2021 - 05.2022
Digital Projects Director (Contract)
Imc - Integrated Medhealth Communications
08.2021 - 12.2021
Account Director (Contract)
Cormis (now Nazare, Part Of Inizio)
03.2021 - 07.2021
Senior Account Director
Impero
06.2019 - 02.2020
Group Account Director
Missouri
10.2017 - 03.2019
Senior Account Director (Contract)
Krow Group
05.2017 - 08.2017
Interim Client Services Director
Twelve Studio
10.2016 - 04.2017
Client Engagement Director (Contract)
Eight Inc.
03.2016 - 10.2016
Client Director
Checkland Kindleysides
03.2015 - 02.2016
Associate
EDGE
05.2013 - 03.2015
Senior Project Manager
Identica
07.2012 - 05.2013
Retail Account Director
Cheil Worldwide
08.2011 - 07.2012
Senior Account Manager
The Nest / Twelve Studio
05.2006 - 08.2011
BA Fashion Marketing -
Regents University
AA Fashion Marketing & Merchandising -
International Academy of Design And Technology
Similar Profiles
Shana ArnettShana Arnett
Senior Project Manager at Inizio EvokeSenior Project Manager at Inizio Evoke
Marie-Stephanie RoussatMarie-Stephanie Roussat
Associate Director, Digital Production at INIZIO EVOKE - Leading Healthcare Digital AgencyAssociate Director, Digital Production at INIZIO EVOKE - Leading Healthcare Digital Agency
Sean O'ConnorSean O'Connor
Senior Project Manager at Inizio EvokeSenior Project Manager at Inizio Evoke
Selin YozkanSelin Yozkan
Store Colleague at Holland & BarrettStore Colleague at Holland & Barrett
Regina BrewRegina Brew
Registered Nurse at Ontario Health at HomeRegistered Nurse at Ontario Health at Home