Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Kat Foster

CHESAPEAKE CITY,MD
Kat Foster

Summary

Competent Product Specialist with more than [Number] years of experience working in customer service. Skilled in demonstrations, data collection and [Type] program. Proficient in brand positioning strategies and sales team building.

Professional training expert with extensive experience in delivering impactful training programs. Proven ability to enhance product understanding and drive team performance. Known for strong collaboration skills and achieving consistent results in dynamic environments.

Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.

Event planning professional prepared for impactful roles. Skilled in vendor negotiations, budget management, and logistics coordination. Strong focus on team collaboration and adaptability to changing needs. Reliable and results-oriented with keen eye for detail and client satisfaction.

Overview

23
years of professional experience

Work History

Icon Motosports (Lemans)

Brand Manager
03.2024 - 06.2025

Job overview

  • Oversaw all sales operations for ICON globally.
  • Developed sales programs and incentives for dealers and the Lemans sales team (Parts Unlimited, Drag Specialties, Parts Canada & Parts Europe).
  • Managed all product training and education for reps and dealers via a team of Brand Specialists.
  • Worked along with Lemans Executive team on special business development projects that impact the whole company, beyond just ICON.
  • Oversaw all events, trade shows and product launches, including budgets and contracts. OR - Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships. Managed budgets for promotional activities, ensuring optimal resource allocation and cost-effectiveness.
  • Worked hand in hand with Product Design and Development to develop line plans to ensure products meet the market needs and trends in a timely manner.
  • Approved and acted as editor for creative (Meta/print ads, weekly rep and dealer bulletins, catalogs, etc). OR - Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Oversaw athlete management support staff, budgets and contracts.
  • Collaborated with Lemans sales teams to align brand messaging with overall business objectives.

Icon Motosports

Sales Manager
04.2022 - 03.2024

Job overview

  • As sales manager I was responsible for all sales staff, goals, training and presentations at launches.
  • Worked with Event and Marketing staff to manage/staff all ICON events.
  • Started being the point person for final call on all advertising.
  • Began developing dealer and rep programs, weekly bulletins and other sales incentives/tools.
  • 2 years

Icon Motosports

Brand Specialist
03.2015 - 04.2022

Job overview

  • Handled all rep and dealer support for eastern region of US.
  • Territory covered Maine to Florida, regular travel to dealers with reps average 3 weeks/month
  • 7 years 2 months

RevZilla.com

Retail Store Manager/Key Product Trainer
03.2011 - 10.2014

Job overview

  • Oversaw daily operations, staffing and merchandising of RevZilla's flagship store in the Navy Yard.
  • Developed showroom from piecemeal necessity to an international destination store.
  • Curated product selection to ensure a high level shopping experience for customer.
  • Managed all staffing including part time rotating help from RevZilla's Customer Service staff.
  • Supported video team with product expertise to help create content.
  • Trained every new hire (over 100 employees) on the top apparel and helmet brands along with fitment training and overall gear shopping tips and tricks.
  • 3 years 8 months

Dainese D-store Chicago, MotoCorsa

Retail Management Consultant
11.2010 - 03.2011

Job overview

  • I returned to MotoCorsa to assist in getting the Apparel department back on track, by revising orders and collaborating in hiring new staff.
  • I was brought in to help open the new D-Store, from merchandising and setting up the store, to day to day management, marketing, and new employee training.
  • 3 months

D-Store San Francisco

Sales and Merchandising
09.2010 - 11.2010

Job overview

  • Sales, Customer Service, Merchandising
  • 3 months

AGV Dainese USA

Northwest Regional Sales Manager
10.2008 - 12.2009

Job overview

  • I was responsible for sales and customer support in the northwest. I developed new dealers and improved current customer relations. Responsibilities included campaigns, promotions, events and the improvement of retail sales through training, merchandising and morale management. Gross annual revenue of my territory was in excess of $500k
  • 1 year 3 months

Motocorsa

Retail Manager
03.2002 - 10.2008

Job overview

  • Throughout my tenure at Motocorsa (#1 Ducati Dealer in the US), my duties changed along with my increasing responsibilities. Initially hired as a sales person for scooters, motorcycles and apparel. After demonstrated proficiency for parts and accessories, I was promoted to the retail management position, focusing on performance apparel & fashion, accessories and events management. Responsible for managing 6 product lines with a gross annual revenue of over $500k
  • 6 years 8 months

Education

University of California, Santa Cruz

B.S. from Marine Biology
01.2001

University Overview

Skills

  • Product management
  • Staff coaching
  • B2B sales
  • Training delivery
  • Trade show management
  • Merchandising strategy
  • Budget forecasting
  • Product promotion
  • Budgeting and allocation 
  • Promotional events
  • Training and onboarding
  • Product lifecycle management

Timeline

Brand Manager
Icon Motosports (Lemans)
03.2024 - 06.2025
Sales Manager
Icon Motosports
04.2022 - 03.2024
Brand Specialist
Icon Motosports
03.2015 - 04.2022
Retail Store Manager/Key Product Trainer
RevZilla.com
03.2011 - 10.2014
Retail Management Consultant
Dainese D-store Chicago, MotoCorsa
11.2010 - 03.2011
Sales and Merchandising
D-Store San Francisco
09.2010 - 11.2010
Northwest Regional Sales Manager
AGV Dainese USA
10.2008 - 12.2009
Retail Manager
Motocorsa
03.2002 - 10.2008
University of California, Santa Cruz
B.S. from Marine Biology
Kat Foster