Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
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Kat McCarthy

Kat McCarthy

Summary

Self motivated and experienced Division Manager with an analytical and driven approach to overseeing territory operations. Successful at establishing a strong, trusting and collaborative team environment in high-performance and high-volume organizations.

Overview

11
11
years of professional experience

Work History

Division Manager

Juul Labs
01.2021 - Current
  • Received "exceeds" ratings for all performance reviews
  • Ranked #2 in POD, OOS and #5 in Volume out of 40 Division Managers in 2022.
  • Led, trained and motivate team of ten territory representatives across 3 states
  • Increased division share of market by 11% in 2021, leading to increase of $2.5m in revenue annually
  • Achieved 118% cumulative score on all KPIs
  • Drove sales in 11k+ accounts, generating $15M + of revenue annually
  • Coach team to develop selling and professional skills through personalized feedback, work withs and understanding their career development goals
  • Contributed to hiring process of 10+ individual contributors

Project Manager

Juul Labs
08.2021 - 05.2022
  • Increased contract participation in Cleveland, OH market by 380% by adding 160 retailers.
  • Monitored project progress, identified risks and took corrective action as needed.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Analyzed project performance data to identify areas of improvement.

Territory Manager

Juul Labs
02.2019 - 05.2021
  • Received "exceeds" ratings on all performance reviews
  • Achieved cumulative 103% on all KPIs for 2021.
  • Increased SKU distribution by 233% across 50 door regional chain.
  • Successfully executed price stabilization strategy across high tax states to bring down pricing 76%.
  • Programmed existing POS systems or sold in new POS systems with age verification technology.
  • Received national leadership recognition for marketing and merchandising achievements.

Key Account Manager

Hilti North America
12.2018 - 01.2019
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Growth of sales in top tier accounts by 98%,
  • Increased number of engaged customers by 200% within first 5 months,
  • Created targeted trainings and demos, unique to customer, on all supported customer products.
  • Certified external employees for use of tools and safety products.

Territory Sales Manager

Swedish Match North America
01.2012 - 05.2017
  • Responsible for increasing brand presence and overall revenue, consistently exceeding KPIs.
  • Managed market development and volume growth of products in over 600 diverse accounts, ultimately increasing brand presence from 5% to 4,000%.
  • Increased overall distributor presence via innovative marketing campaigns, including various temporary price reduction strategies,
  • Created and presented strategic and impactful sales presentations for key decision makers, accurately forecasting sales and executive promotional spends.
  • Maintained visibility of market trends, national trends and competitive landscape.
  • Supported and created marketing materials for products and services.
  • Mentored nw employees via customized training classes.

Education

MBA -

Southern New Hampshire University
Manchester, NH
12.2024

Master of Science - Marketing

Southern New Hampshire University
Manchester, NH
05.2022

Bachelor of Arts - Theatre Arts/Communications

SUNY At Albany
Albany, NY
05.2009

Skills

  • Sales Leadership
  • Consultative Selling Techniques
  • Staff Motivation
  • Customer Relationship Development
  • Territory Cultivation
  • Policy and Procedure Improvement
  • Critical Thinking
  • Microsoft Excel
  • Performance Management
  • Account Servicing
  • Public Speaking
  • Customer Relationship Management solutions (SalesForce, Microsoft Dynamics, SalesPro)

Hobbies

I enjoy theater and have been involve with local theatre since I was a child. To stay active, I take regular yoga, fitness and spinning classes. I love to go on adventures with my dog, Rowan. I also love trivia and secretly aspire to be a Jeopardy Champion. 

Timeline

Project Manager

Juul Labs
08.2021 - 05.2022

Division Manager

Juul Labs
01.2021 - Current

Territory Manager

Juul Labs
02.2019 - 05.2021

Key Account Manager

Hilti North America
12.2018 - 01.2019

Territory Sales Manager

Swedish Match North America
01.2012 - 05.2017

MBA -

Southern New Hampshire University

Master of Science - Marketing

Southern New Hampshire University

Bachelor of Arts - Theatre Arts/Communications

SUNY At Albany

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Kat McCarthy