Kat Nguyen-Reeves

Brands: Vrbo, Hotels.com. Expedia, Omnicom Studios

• Played a key role as part of the foundation team in establishing the set-up for Expedia client, serving as a Creative, Operations, and Finance PM.
• Managed client relationships, facilitated project intake and successfully executed projects in collaboration with account directors, producers, and finance team.
• Developed and implemented project plans, goals, objectives, policies, procedures and systems.
• Managed entire lifecycle of Localization efforts for broadcast, Demand Capture and Demand Capture campaigns including intake, tracking progress and success
• Developed new operational processes to enhance efficiency and effectiveness across projects. Implemented best practices for continuous improvement of workflows and optimization of project outcomes. Enhanced project outcomes through the implementation of effective operational processes.
• Played an integral role in designing, implementing, and optimizing the Expedia client process alongside IT and HR.
• Successfully oversaw the completion of 120 digital and localization projects, managing budgets exceeding 2 million dollars.
• Led restructure and launch of Brand Visual ID for Onmicom Studios as project manager

• Planned and executed marketing strategies to increase and maintain SMB customer base in the assigned area.
• Managed various marketing initiatives and effectively communicated campaigns, sales support, and tools for improving productivity of the SMB Direct Sales teams as well as Hospitality Sales Teams.
• Generated actionable insights by analyzing large data sets to inform strategic business decisions
• Facilitated collaboration among various organizational stakeholders to boost TTCs.
• Executed various advertising strategies including sales material development, networking event coordination, and fiber buildout oversight to contribute to the success of the consultative sales and business development team.
• Prepared and presented goals and performance report

• Lines of Business: Wallets, Pay, Giftcard, Apple One, and iCloud lines of business.
• Streamlined resource allocation and scheduling to optimize workflow for international creative teams
• Managed long-term project scheduling for global creative teams, collaborating with Project Managers, Creative Leads, and Strategy Leads.
• Lead resourcing meetings to allocate appropriate teams based on capacity and client needs
• Communicate with project managers and delivery teams on a daily basis
• Maintain updated resource management tools and provide estimates for freelancers/contractors
• Manage freelancer and contractor recruitment process, including interviews and onboarding
• Foster a positive and collaborative working environment
• Strategically plan and execution to forecast budget and finding the right talents for campaigns

• Planned and executed marketing strategies across various departments including marketing, media group, creative, product, and technology to enhance consumer acquisition and PADI Club membership growth.
• Worked closely with Consumer Marketing business owners and external agency to create strategies, plans, and execute projects; proficiently assessed project requirements to facilitate efficient development and delivery of assets in accordance with the marketing plan.
• Served as primary liaison for internal and external partners, ensuring effective communication and goal alignment, while meeting deadlines and strategically allocating resources.
• Headed the execution of Growth Campaign: Live Unfiltered, leading to a notable 50% enhancement in brand recognition on both the website and Instagram platforms, along with a commendable 13% increase in new user enrollment.

Brands and Products: The Walt Disney Company Corporate Departments, D23 Fan Club, Disney Plus, Marvel, Lucas Films, Disney Theatre,

• Managed and executed a wide range of media projects with a focus on special events, digital/web, graphics, and video/motion. Successfully completed an average of 30 projects per week.
• Provide excellent client services for enterprise and C-suite clients, coordinate all reviews and client approvals working with legal, finance, and creative dev team.
• Responsibly maintained and managed client accounts, fostering trust and contributing to the growth of DCCR
• Successfully supported client project goals by maintaining a close balance of internal resource bandwidth and implementing effective communication strategies.
• Took charge of intake process, analyzed requirements, and strategized project plans.
• Work closely with creative, leadership, Business Units, and production teams to ensure succinct and impactful executions and timely deliveries
• Create workflows and timelines in Smartsheet and track against project fulfillment
• Report statuses highlighting achievements and risks; lead meetings
• Skillfully handled complex problem solving and successfully assessed unexpected scope changes. Demonstrated strong leadership in strategically pivoting projects, ensuring the delivery of high-quality end-products within set timelines and budgetary limitations.

Highlights:

• Produced a live stream event, graphics, videos, on-screen graphics, printed materials for event and marketing for the 2017 and 2019 D23 Expo.
• Led a team of 4 and a software partner in the development and execution of the 2019 Disney D23 Expo credential process.
• Led a team of 12+ professionals to develop and implement executive compensation planning tools and educational content across the organization, saving the Company agency fees since launch
• Developed, executed, and managed over 40 digital marketing initiatives for Disney D23, the Official Fan Club. These initiatives were aimed at supporting various business objectives such as sales and revenue growth, enhancing digital marketing campaign effectiveness, boosting employee engagement, and improving customer service.
• Organized and executed the highly successful Reimagine Tomorrow diversity series, attracting an average attendance of 18K participants per month.
• Played key role in developing, executing, and fulfilling the Quarterly Disney Twenty-Three Publication (Print) and annual CSR Report

• Led and mentored a team of 3 Account members while managing mobile & email marketing campaigns for Casino & Retail clients. Successfully utilized mobileStorm products and services to drive business growth.
• Clients includes: Wynn Las Vegas, Parx Casino, and SBE Entertainment
• Grew all clients 'mobile engagement activity by 50 percent, resulting in a high ROI
• Planned, developed, and monitored clients' mobile & email campaigns congruently with their integrated marketing campaign strategy
• Consulted and facilitated the development of responsive e-mail design and mobile messaging, reporting analysis for key clients to show KPIs for engagement, unsubscribe, open rates, and cost per impression.

• Mentored and led 6-person Account team, managing campaign execution and timelines while overseeing creative production budget.
• Managed corporate marketing and communication function with a $6.3M budget. Boosted accounts and business to $10M in 2014 and 2015.
• Developed and executed print, catalog, web, and direct marketing initiatives for top brands such as DIRECTV, Diageo, and MoneyGram Multicultural Market.
• Served as supervisor, responsible for overseeing all aspects of daily operations, including strategic planning and recommendations
• Developed strategies and identified/implemented tactics for advertising initiatives with 50+ DIRECTV sales partners
• Oversaw DIRECTV Ad Builder program, spearheaded development and creation of new and refreshed print, radio, and television campaigns per year.