KAT SUTTON
Scottsdale,AZ
Summary
Creative, results-driven marketing professional with a passion for storytelling and expertise in experiential marketing, sales-driven strategies, and CSR-focused programs. Proven ability to balance innovative thinking with business objectives to deliver measurable results and build strong brand connections.
Overview
13
13
years of professional experience
1
1
Certification
Work History
West Manager, Experiential & Partnership Activations
Suja Juice
08.2020 - 01.2025
- Delivered a 15% YoY increase in brand visibility and a 20% sales boost through partnerships and activations
- Designed CSR initiatives, increasing community engagement by 10%
- Cultivated 20+ high-impact partnerships, expanding market reach and generating 2M+ annual impressions
- Managed 40+ Full time & part time staff members across multiple regions
- Built and nurtured long-term relationships with key stakeholders
- Analyzed market trends and consumer behavior
- Managed multi-channel campaigns, including digital, social media, and retail promotions, boosting brand awareness and engagement.
Regional Marketing Manager
Power Crunch
08.2014 - 03.2020
- Executed marketing strategies, boosting regional leads by 25% and event attendance by 15%
- Aligned regional campaigns with corporate goals, achieving a 10% ROI increase
- Managed a 1.5 million annual budget, optimizing spend across events and digital channels
- Recruited, hired and lead FMM's and Brand Ambassadors to successfully activate over 150 events
Area Sales Manager
Hint Water
07.2012 - 08.2014
- Secured and managed key accounts, maximizing shelf space for optimal product visibility.
- Executed shelf resets, sampling activations, and promotional campaigns, driving retail sales growth up 10% and increasing brand awareness at store level
- Developed and maintained strong relationships with key retail partners
- Implemented data-driven strategies to optimize inventory management and shelf space
Education
BBA - Marketing BS
Scottsdale Community College
Scottsdale04.2017
Skills
- Experiential Marketing & Event Strategy
- High-Budget Campaign Management
- Data-Driven Decision Making
- Strategic Negotiation & Partnerships
- CSR Program Development
- Market Trend Analysis
- Partnership Strategy
- 360 Programming
- Trade show & Activations Management
- Cross-functional Management
- Full Funnel Programming
- Trade & Customer Support
Certification
- B Corp Courses 2024
- Project Management 2024
- Cult Brand Techniques & Case Studies 2023
- Talent Academy for Leaders 2021
- Bruno Award from Boys and Girls Club 2018
Timeline
West Manager, Experiential & Partnership Activations
Suja Juice
08.2020 - 01.2025
Regional Marketing Manager
Power Crunch
08.2014 - 03.2020
Area Sales Manager
Hint Water
07.2012 - 08.2014
- B Corp Courses 2024
- Project Management 2024
- Cult Brand Techniques & Case Studies 2023
- Talent Academy for Leaders 2021
- Bruno Award from Boys and Girls Club 2018
BBA - Marketing BS
Scottsdale Community College
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