KAT ZINSMAN
San Jose,CA
Summary
Performance-driven Vice President with over 15 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual who is well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
16
16
years of professional experience
Work History
Vice President, Product Management and Product Operations
Netsmart Technologies
01.2019 - 07.2024
- Spearheaded product management and operations for a $67M Annual Recurring Revenue SaaS solution serving the Home Health, Hospice, and Senior Living markets.
- Provide strategic leadership to 27 product managers and 20 operational staff and oversaw the performance management of 148 software engineers.
- Drove the transformation of the product management and engineering process from Waterfall to Agile methodology, driving increased client value and achieving the number one market share position in the Hospice industry.
- Transformed product line foundations to align with emerging programs, regulatory requirements, and technology demands, ensuring compliance with federal and state mandates.
- Led analysis of infrastructure, feature sets, and architecture of two legacy software platforms, resulting in an upgrade path and retention strategy for $40M of recurring software revenue.
- Increased engineering output time requirements by increased by 30% by adopting new phased development procedures
- Reduced client escalations by 50% by creating new processes around managing and improving client system performance.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Chartered the introduction of the first Office of National Coordinator of Health Information Technology (ONC) certified EHR for the post-acute market.
- Modernized and redefined revenue cycle software solution to drive a 60% reduction in time to produce a financial claim.
- Designed the premier AI strategy and product roadmaps using both proprietary and partner solutions.
General Manager
Netsmart Technologies
01.2018 - 01.2019
- Managed all operations and execution for legacy SaaS product, including strategy, solutions, and go-to-market positioning, during transitional period following acquisition
- Defined and executed improved operational components to reduce delivery timeframe and productize existing platform
- Reduced SaaS platform delivery time by 50%, from 60 days to 30 days, by creating out-of-the-box solutions with condensed implementation timeframe
- Drove 98% year-over-year customer retention despite short-term contracts through improved delivery and maintenance of software products.
Vice President of Strategic Solutions
DeVero Inc. (acquired by Netsmart Technologies)
01.2015 - 01.2017
- Drove sales and marketing-focused approaches to business growth for SaaS platform, serving as subject matter expert for product strategy, positioning, and external initiatives
- Recruited, hired, and mentored team of 12 direct reports
- Helped product teams to identify and articulate value of product base to clients and optimize execution of large, complex customer sales agreements, enabling company expansion into new markets
- Maximized sales team efforts by building knowledge base network, empowering teams to quickly access communication playbooks to aid in sales presentations and negotiations
- Enabled sales agreements valued at $10M
- Optimized business development opportunities by redesigning request for proposal (RFP) process and response team.
Vice President of Customer Success
DeVero Inc. (acquired by Netsmart Technologies)
01.2013 - 01.2015
- Promoted to lead all client operations business functions, providing guidance and mentorship to support, implementation, and retention teams
- Served as voice of customer to inform internal decisions on product development and management
- Enabled $3M in annual recurring revenue by managing SaaS implementation for largest post-acute home health and hospice care organization in US, launching 260+ locations within 10 weeks
- Drove 86% year-over-year business growth by introducing successful new client referral program
- Achieved less than 3% annual attrition rate and maintained average of 30 days from sale to revenue by creating and scaling valuable client-facing activities and programs.
Director of Client Services
DeVero Inc. (acquired by Netsmart Technologies)
01.2009 - 01.2013
- Joined electronic health record SaaS startup as one of company's first 4 employees
- Established and managed operational infrastructure to enable scalable company growth, constantly shifting focus and mindset to drive success across all business functions from strategy to client support to new product launches
- Recruited, hired, and managed initial staff and developed support, training, and implementation programs
- Grew client base from 1 to 300 by instituting and overseeing company's account management function, driving all development and facilitation of client-facing programs
- Supported increased business demands by developing and implementing operational teams and processes
- Optimized implementation and support plans to scale SaaS team, providing standards, best practices, and knowledge repository to maximize efforts.
Education
Bachelor of Arts / International Business -
California State University, Chico
Chico, CAUniversità Di Tornio, SAA - School of Management And Economics
Turin, ItalySkills
- Strategic Direction & Planning
- Continuous Process Improvement
- Revenue Generation
- Agile Development Methodologies
- High-Performing Team Development
- Software-as-a-Service (SaaS) Delivery
- Customer Satisfaction
- Market Share Expansion
- New Business Development
- Data-Driven Decision-Making
- Product Roadmapping
- Product Marketing
- Product Portfolio Management
- Regulatory Compliance
- AI Strategy and Solutions
Timeline
Vice President, Product Management and Product Operations
Netsmart Technologies
01.2019 - 07.2024
General Manager
Netsmart Technologies
01.2018 - 01.2019
Vice President of Strategic Solutions
DeVero Inc. (acquired by Netsmart Technologies)
01.2015 - 01.2017
Vice President of Customer Success
DeVero Inc. (acquired by Netsmart Technologies)
01.2013 - 01.2015
Director of Client Services
DeVero Inc. (acquired by Netsmart Technologies)
01.2009 - 01.2013
Bachelor of Arts / International Business -
California State University, Chico
Università Di Tornio, SAA - School of Management And Economics
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