Katalin Mate

Serving in a leadership role conceptualizing, designing and executing creative solutions that consistently and clearly communicate the company’s brand identity. Executing vast social media marketing; leading as a professional photographer; and understanding print processes, print set-up and color.

• Designed vast spectrum of print products for in house clients (Digital, Large Format, and Offset print set-up)
• Carefully prepared design layouts into prepress files for offset, web and digital printing.
• Planned multifunctional brand application in print, web and social media marketing for the company
• Contributed to creative process through original ideas and inspiration.
• Managed client relationships and expectations for creative projects with varying budgets and objectives.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Created Extraordinary customer relations with small to well-established businesses building lifelong partnerships and trust. Just a few examples: Rio Tinto Borates Lithium Mine, Bisimoto Engineering, Purol, Zero Degree Inc, Elite Tuner, ShotOfDiscus.com, Vibez Body Contouring, ABS of Nevada.
• Negotiated vendor contracts and services to meet budget requirements.
• Negotiated contracts and timelines with service providers such as Wholesale printers, Photographers, Web designers.
• Anticipated design issues and proved to be proactive in developing effective solutions.
• Oversaw hiring, training and direction of creative personnel to achieve optimal results.
• Researched industry trends and evaluated competitive products that our clients can utilize .
• Established procedures and quality standards for department.
• Developed strategic communication and marketing plans.

Responsibilities included: product management, product marketing, event marketing, creative services, strategy, logistics and Budgeting.

• Recovered all established accounts from social media to domain and website access in a month to take full control over scattered accounts across the company
• Kept all in house brands marketing and creative developments up to date and organized with extremely elevated project management skills
• Directed the overall creative process from concept to completion in an ever-changing environment, creating and presenting work while managing the marketing advertising, and social media team members
• Developed brand identity and executed a new brand from concept to store shelves with step by step marketing and launch strategy (Level X)
• Rebranded Canna Hemp Complete Hemp Line, and AMA from idea to execution with product packaging and marketing strategy
• Executed creative projects across social, digital, and traditional media
• Implemented Online Marketing plan including digital and social media
• Cultivated and maintained solid relationships with suppliers and vendors while negotiating and administering an internal budget
• Collaborated with Events department and executive management to develop and execute marketing campaigns for trade shows, conventions
• Increased ROI through thoughtful conversion-oriented design and iteration
• Developed produced and managed various email marketing strategies and procedures including email retention marketing campaigns promoting new product launches, website features, and online promotions
• Initiated, scheduled, organized, and managed responsive email campaigns throughout all in house brands ( AMA, Canna Hemp, Canna Hemp X, Level X)
• Implemented major rebranding process on selected in house brands to secure higher revenue from reaching and appealing to a wider client base
• Project managed the Canna Hemp's brand new website development for 4 months, providing all assets, creative input, and team management
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Developed and recommended strategic brand pricing and positioning for ( AMA, Canna Hemp, Canna Hemp X, Level X)
• Created innovative strategies to drive customer engagement.
• Increased website traffic by average of 10% each month using cutting-edge inbound marketing techniques.
• Implemented marketing strategies which resulted in 15% growth of customer base.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Collaborated with designers and editorial team on marketing materials for all in-house brands ( AMA, Canna Hemp, Canna Hemp X, Level X).
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with VP of Investor Relations on designing effective PR strategy.
• Implemented successful marketing and promotional strategies worth over $65.000 in monthly revenue from only e-commerce for the Canna Hemp Brand.
• Developed metrics and measured success in order to further penetrate the CBD e-commerce marketplace.
• Organized and executed robust, creative experiential marketing events.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

Develop creative solutions for both print marketing and web initiatives including large scale campaigns, logo, flyer, indoor outdoor signage, promotional products design and marketing, promotional pages and website content flow

• Collaborated with the Art Director to provide renderings and presentations of final products, whilst supervised the promotional product set up and printing processes
• Managed international connections of the company and created International Athletes unique appearance in printed as well as in the social media marketing, exploring the needs for their new identity in this digital age marketing environment
• Negotiated sizable international contracts with a variety of large companies like Iron Man Europe and Adidas Germany

Gained valuable software, communication and teamwork skills throughout the branding process of the start-up company.

• Planned the company strategy of marketing and designed the logo and the brand of the company's print and web presence.
• Collaborated with the in-house creative team as well as multiple outside partners on the company's image on the online platform.
• Used my unique European aesthetic to create the Mr. Brotsky's professional brand appearance through a multitude of innovative and exciting design methods.
• Created style guides to standardize multiple sites around singular templates and design languages.
• Developed concepts, target audience, requirements, deadlines and budgets.
• Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.

Created and implemented school logos into monetary and profitable apparel for the High Schools and Middle Schools.

• Working as design lead of the creative team, responsible overseeing the final print projects and monitoring the marketing print processes.
• Gained valuable experience in turning plane imagery and logos into iconographic journeys portraying the school spirit.
• Crafted and produced all of the brand elements while managing the creative team as well as multiple outside partners and vendors.
• Created digital image files for use in digital and traditional printing methods.
• Contributed design ideas in early planning stages with customers and project managers.
• Worked with clients to gather and define requirements, establish scopes and managing project milestones.
• Applied knowledge of production to create high-quality images.
• Met with customers to present mockups and collect information for adjustments.

Oversaw and organized the inventory by color, design, and appearance of products.

• Promoted three times throughout the employment due to exceptional logistics, organization, and leadership skills.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Communicated best practices among on-site and external personnel to align efforts and goals.
• Managed overstocking, restocking and inventory control procedures during every shift.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.

Bachelor of Fine Art/ Design Emphasis 

Graduated with a 3.3 Cumulative GPA

Fine Art/ Graphic Design

Deans List: for a 4.0 Cumulative GPA for Spring 2008