Katarina Drace
Tampa,FL
Summary
Goal-oriented individual enthusiastically pursuing a Digital Marketing Internship opportunity to apply skills gained in classroom and work experience in a fast-paced work environment and specializing in campaign development, trend tracking, and project coordination. Excellent grasp of multiple platforms, algorithms, and platform policies.
Overview
3
3
years of professional experience
Work History
Marketing Intern
Minetum Consulting
08.2023 - Current
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Assisted in creating written, video and image content for marketing channels.
- Write weekly newsletter and blog post sent through MailChimp and Mailerlite.
- Plan and create weekly social media content including graphics, Instagram Reels, and TikToks.
- Collaborated with team members to help expand marketing channels.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Tracked key performance indicators to measure success of campaigns.
Director of Social Media
American Marketing Association Club
08.2022 - Current
- Plan, develop, and manage social media posts for association's social media accounts on Instagram, LinkedIn, Facebook using HubSpot software.
- Lead comprehensive data analysis to generate and apply actionable insights and content recommendations
- Increased average Instagram engagement by 100% for event posts
- Write and edit social media post bios specific to each platform and associated target audience
- Build digital posts unique for each supported promotion
- Continually search for and vet new media opportunities across digital landscape
Sales Associate (Seasonal)
The Paper Store “TPS Group Holdings, LLC”
12.2022 - 01.2023
- Assist on average 40 customers per day in finding or selecting items and upselling customer to help reach and surpass daily sales goal
- Stock, replenish, and organize inventory with accuracy and efficiency
- Maintain accurate and attractive merchandise displays, ensuring strategic placement of products in order to maximize purchases
Senior Counselor
Jeff Lake Day Camp
06.2021 - 08.2022
- Communicated closely with other counselors to devise programs and activities based on developmental and academic levels.
- Worked with upper leadership to coordinate camp-wide events, including Color War, Freshman Camp Sing, & Olympics
- Complete end-of-summer evaluations for each camper and assistant counselors
Education
Bachelor of Science - Marketing , Minor in Communication
The University of Tampa
Tampa, FL05.2025
Skills
- Certification in Inbound Marketing- HubSpot Academy
- Content Marketing Certified- HubSpot Academy
- Social Media Certified- HubSpot Academy
- Google Analytics- Google Analytics Academy
- Google Ads Search Certified
- Email Marketing Certified- HubSpot Academy
- Microsoft Suite
- Adobe Premiere Pro
- Canva Graphic Design
- Content Creation
- Data Analysis
- Web Design
Timeline
Marketing Intern
Minetum Consulting
08.2023 - Current
Sales Associate (Seasonal)
The Paper Store “TPS Group Holdings, LLC”
12.2022 - 01.2023
Director of Social Media
American Marketing Association Club
08.2022 - Current
Senior Counselor
Jeff Lake Day Camp
06.2021 - 08.2022
Bachelor of Science - Marketing , Minor in Communication
The University of Tampa