Katarina Greene

Complete trading company with - focus on U.S, China and Sweden.

• Handled all product stages from product and market research as well as product development to customs clearance and market launch programs. Main brand creation - Endless Candles ™ LED lights.
• Implemented processes to enforce compliance with partner agreements worldwide.
• Collaborated with colleagues and support staff to maximize team efficiency worldwide. Recruiting of both partners and internal staff as well as contractors.
• Stayed informed on industry developments and market trends to gain competitive advantage in Europe.
• Developed and implemented strategies to enhance partner relations.
• Evaluated productivity and quality of service regularly and made recommendations for improvement to reach company's short-term and long-term goals.
• Launched in large retail store chain in Sweden for EC.
• Managed 350 customer accounts in 10 European countries for EC.
• Entered agreement with multinational U.S retail company for client along with several other retail channels.

• Complete ownership of Sales and Marketing, daily operations, creative and HR duties, worked with clients and contractors. Generated revenues yearly and effectively capitalized on industry growth. To name a few:
• Amy Dombroski - professional cyclist. Sponsorship management.
• Claesson AB - Website-, sales- and marketing material development.
• Safehouse Progressive Alliance for Nonviolence - Tour Director SPAN The Rockies - Fundraising bike event.
• National Sport Center for the Disabled - Event Manager Fat Tire Classic - Fundraising bike event.
• Body Bar Systems - Account Manager Sponsorship program with USA Wrestling and individual athlete at Olympic Training Center including contract development, event planning and logistics.
• Sportactive - Developed launch strategy for US market through various online marketing tools.
• Fitwise Training - Online marketing research, planning and execution including website development, CPC and SEO.
• Swedish American Chamber of Commerce - Colorado Chapter. Marketing and membership expansion development.
• Endurance Sports Marketing - Event Consultant Rocky Mountain Sports Marketing Conference. Target marketing, event planning, sales.
• InterExchange -NW Colorado agent and coordinator. Marketing research, programs and coordination .

Inventor of the original Body Bar. Brand leader and fitness equipment manufacture as well as producer of award winning education material.

• Reporting to VP of Operations & Business Development, as part of team that reached 20 year sales record
• Restructure marketing department to base actions on research, establish measurable goals and implement tracking to ensure accountability across organization.
• Create company's first objectives based marketing plan, and implement PR function hiring and working closely with PR consultant and sales team.
• In charge of creating and implementing marketing budget and supporting budget justification
• Estimated 200% increase in press coverage over 12 months.
• Account Manager for sponsorship with USA Wrestling Olympic Training Center.
• In charge of creating sale plan followed by recruiting and structuring national sales team.
• Drove European expansion - Successfully set up distribution, contract negotiation, closing sales, supply chain and logistics matters and generating press coverage for launch.
• Managing designer, communications consultant, and various outsourced professionals.
• Planning and executing all major events and tradeshows.

Non profit organization founded in 1895 that represents Sweden for IAAF and EAA. 1000 membership organizations, 23 regional associations. Developed 8 internationally known educational centers providing athletic and academic training for coaches and athletes through University level.

• Reported to General Secretary and Marketing Director, managing marketing efforts for major Scandinavian track and field events.
• Managed 20 key accounts with sponsors: PUMA, Eniro, Folksam, Expressen, Powerade, Fortum, and Mc Donald's.
• Coordinated travel for appr. 50 executives from key accounts for events such as The World Cup Helsinki 2005, Nationals and Track & Field Grand Prix inc. ticket managing, flights, hotels, programs and logistics.
• Coordinated Finnkampen's VIP lounge (200 attendees) and sponsor area (100 attendees).
• Managed Finnkampen's sponsor tent and volunteers, tent design and caters including activities such as invitations and athletes' interviews.
• Finnkampen- the oldest event and meet, between Sweden and Finland - awarded - ”Winner of the best sport event of the year in Sweden 2005”.
• Coordinated of the “Annual Swedish Track and Field Award Ceremony 2005”.
• Worked closely with Olympians, Word Record Holders and Word Cup athletes to ensure positive relations between them and sponsors.
• Part of re-branding & repositioning team member- first logo change since 1909.
• Produced marketing collateral and press releases.
• Field work: Banners, program ads, various marketing efforts and VIP arrangements.