Summary
Overview
Work History
Education
Skills
Timeline
Additional information
Links
OperationsManager
Katarina Kragovic

Katarina Kragovic

Belgrade

Summary

Operations Manager with 9 years of experience in digital marketing and project management, renowned for implementing SEO strategies that increased organic traffic by 40% and doubled conversion rates. Demonstrates expertise in Content Marketing, SEO, and team leadership, consistently achieving timely project delivery and enhancing operational efficiency.

Overview

9
9
years of professional experience

Work History

Operations Manager

Tradie Digital
01.2021 - Current
  • Implemented SEO strategies boosting organic traffic by 40% and rankings by 20% in six months.
  • Enhanced content strategies, doubling conversion rates within six months.
  • Managed web projects, ensuring timely delivery and SEO alignment.
  • Conducted SEO audits achieving 90+ health scores on major tools.
  • Streamlined client communications, improving project efficiency.
  • Streamlined project workflows, achieving timely delivery of initiatives and enhancing overall operational efficiency.
  • Fostered a collaborative team environment, encouraging open communication and boosting morale among team members.
  • Implemented new operational procedures that reduced costs while maintaining service quality, resulting in increased client retention.
  • Analyzed client feedback to refine service delivery, resulting in marked improvements in customer satisfaction ratings.
  • Coordinated cross-functional teams to execute projects on time, strengthening communication and boosting overall team morale.

Digital Marketing Manager

Qode Interactive
09.2018 - 01.2021
  • Led reporting and analysis, boosting ROI by 10% monthly and documenting processes for productivity.
  • Managed budgets, identified savings, cutting marketing costs by 5% monthly.
  • Selected high-potential WordPress themes, increasing revenue and expanding market reach.
  • Executed SEO audits, keyword research, and link-building, increasing organic traffic by 10% monthly.
  • Designed newsletters, achieving incremental increases in click and open rates.
  • Conducted in-depth market analyses to identify emerging trends, enabling informed decision-making and enhancing competitive positioning.
  • Conducted extensive market research, identifying key trends that informed strategic initiatives and strengthened competitive positioning.
  • Maintained precise performance metrics to track digital campaigns, ensuring alignment with business goals and optimizing resource allocation.

Lead Management Specialist

Mplus
11.2016 - 09.2018
  • Developed presentations to boost employee service knowledge, enhancing cooperation efficiency.
  • Managed social media, driving a monthly 15% follower growth and expanding audience reach.
  • Executed Google Ads targeting key demographics, increasing campaign effectiveness.
  • Implemented lead nurturing campaigns with a 20% open rate, improving engagement.
  • Defined content plans with keyword research, achieving a 5% rise in organic search traffic.
  • Fostered cross-departmental collaboration to develop marketing initiatives, which enhanced brand visibility and drove measurable growth in audience reach.

Education

Master of Project Management -

University of Belgrade, Faculty of Organisational Sciences
01.2021

Bachelor of Arts - Journalism

University of Belgrade, Faculty of Political Sciences
01.2016

Skills

  • SEO Strategy

  • Technical SEO

  • Project Management

  • Team Leadership

  • Keyword Research

  • Competitive Analysis

  • AI Marketing Workflows

  • Problem-Solving

  • Operations Management

  • Process Improvement

  • Onboarding and Orientation

  • Content Marketing Strategy

  • Web Design Principles

  • Google Analytics Understanding

  • Conversion Rate Optimization

  • Decision-Making

Timeline

Operations Manager

Tradie Digital
01.2021 - Current

Digital Marketing Manager

Qode Interactive
09.2018 - 01.2021

Lead Management Specialist

Mplus
11.2016 - 09.2018

Bachelor of Arts - Journalism

University of Belgrade, Faculty of Political Sciences

Master of Project Management -

University of Belgrade, Faculty of Organisational Sciences

Additional information

  • Google Analytics
  • Google Search Console
  • Google My Business
  • Ahrefs
  • SEMRush
  • SiteBulb
  • Screaming Frog
  • HotJar
  • StoryChief
  • SERPFox
  • ChatGPT
  • Browserstack
  • WordPress
  • Google Drive
  • Asana
  • Bugherd
  • Trello
  • MS Project

Links

  • LinkedIn
  • Portfolio

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