Katarina Stanojevic,MBA

Key Competencies: Recruitment, Cross-Functional Leadership, Performance Analysis, Market Research, Metrics

Achieved 40% YoY improvement in CPA and CPH for paid media campaigns, while boosting application flow by 70%

● Analyzed and optimized paid media campaigns, collaborating closely with Media Analytics team

● Facilitated weekly team meetings to update clients to foster trust and long-term partnerships

● Briefed media vendors and prepared market reports for strategic decision-making

Key Competencies: Team Building, Coaching, Motivation, Goal Setting, Leadership, Training, Inspiring

Mentored 2 Customer Success Reps, fostering career growth to Senior and Management levels within 6 months

● Conducted monthly 1:1 sessions to support employee professional growth

● Engaged with VPs and C-level Executives, gaining insights across teams for leadership and coaching

● Provided feedback to enhance CSR communication and encourage project ownership and client presentations

Served as key member of client service team for Philip Morris Alpe Adria Region, Romania, Bulgaria, Digital Serbia, Digital Initiative Serbia, and FCA Serbia. Developed, established, and maintained marketing strategies to meet organizational and client objectives. Managed several direct reports and provided guidance and mentorship to other members of the marketing team. Power the marketing, advertising, and promotional activities of the organization. Executed online and offline marketing initiatives, integrating digital media, social media, email, website, experiential, SEM/SEO strategy development, brand awareness, and other marketing initiatives.

Key Competencies: Deadlines, Organization, Sales, Creativity, Negotiation, Innovation, Collaboration

Retained Fiat Chrysler Automobiles (FCA) account amid global competition, preventing loss to another agency

● Developed comprehensive communications plans

● Produced pitch video summarizing benefits of FCA collaboration, emphasizing added value to FIAT

● Managed project with precision, juggling multiple tasks, and presented work to FCA global office in Italy

Key Competencies: Business Process Improvement, Campaign Launch, Digitalization, Planning, Organization

Pioneered Digital Serbia Initiative, transforming Serbia into digital society and paving way for future campaigns

● Collaborated with creative and digital teams to craft unprecedented marketing engagement materials

● Advised and consulted on groundbreaking awareness campaign for Serbian public

● Executed approved materials, including TVC, OOH, print, digital banners, and consumer engagements

Key Competencies: Project Management, Event Marketing, Consumer Engagement, Event Planning, Task Execution

Enabled sale of 146 cars in single night with orchestration of Night of Miracles event at request of FCA

● Assembled competent creative team for project and delegated specific duties to each member

● Scrutinized creative work to align with client requirements and brand guidelines before presenting proposals

● Partnered with various BTL and digital vendors to execute approved proposals, ensuring timely delivery

Key Competencies: Project Management, HTML, CSS, Salesforce, Multi-Cultural Knowledge, Leadership

Spearheaded Digital Serbia Trade app, enhancing partner education, streamlining orders, and tracking sales

● Crafted digital-focused logo and enticing name for app in collaboration with creative and digital teams

● Oversaw creation of 15+ trade engagements, programming, and incorporation of 30+ brand variants

● Facilitated digital workshop, providing clients with opportunity to acquire programming skills