Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Languages
References
Timeline
Generic

Katarina Vukotic

New York City,USA

Summary

Strategic marketing and communications professional with proven experience in social media management, content creation, and digital marketing. Skilled in driving audience growth, brand awareness, and engagement through data-driven campaigns, viral content production, and trend-focused strategies. Strong background in content optimization, team leadership, public speaking, and cross-functional collaboration within fast-paced media environments.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Head of Social Media Department & TV Panelist

Televizija E
Podgorica
08.2024 - 06.2025
  • Directed department strategy to enhance content production and drive digital growth.
  • Managed a team of 10 in production, post-production, and design to ensure project completion.
  • Regularly featured as TV panelist, providing insights on culture, entertainment, and current events.
  • Oversaw content creation and curation across multiple social media platforms.
  • Analyzed audience engagement metrics to inform content adjustments and improvements.
  • Trained team members on effective social media tools and platforms usage.
  • Tracked KPIs such as follower growth rate, post engagement rate in order measure progress towards goals.

Social Media Manager

Televizija E
03.2024 - 08.2024
  • Created and managed daily content, driving brand awareness and follower growth.
  • Collaborated cross-functionally to ensure cohesive brand messaging.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.

Server

Hard Rock Cafe
Atlantic City, NJ
06.2022 - 09.2023
  • Provided exceptional service in a high-paced, multicultural environment.
  • Seasonal
  • Handled guest complaints and resolved issues effectively.
  • Provided exceptional service to high volume of daily customers.
  • Responded efficiently to guest inquiries and complaints in a professional manner.

Communications Assistant - Internship

Trust Digital
Belgrade
10.2022 - 05.2023
  • Supported digital campaigns and content production for diverse clients.
  • Conducted market research to inform strategy and content direction.
  • Coordinated logistics for events and meetings, ensuring smooth execution.

Distributor & Requisition Assistant

Tivat Cultural Center
Tivat
06.2018 - 08.2019
  • Assisted with logistics and production for cultural events.

Education

Master's in Marketing & Digital Communication -

Libera Universita Maria Santissima Assunta
Rome, Italy
06.2025

BA in Communication & Public Relations -

Faculty of Media & Communications
Belgrade, Serbia
01.2023

Erasmus+ Applied Communications Exchange -

Kauno Kolegija
Kaunas, Lithuania
01.2022

Skills

  • Social media strategy and analytics
  • Content creation and video editing
  • Public speaking and presentation
  • Audience engagement and growth
  • Campaign planning and digital marketing
  • Team leadership and collaboration
  • Problem solving
  • Video editing tools (Premiere, CapCut, Canva)
  • Adobe Creative Suite expertise
  • Adaptability

Certification

  • Balkan Voices Project – Tackling Fake News & Disinformation (2021)
  • Erasmus+ Leadership Program – Applied Communications (2021)
  • Regional Youth Leadership – Creativity Against Passivity, Theater & Arts (2019)

Languages

English (C1), Italian (B1), Spanish (A2), Russian (A1), Montenegrin (Native)

Accomplishments

  • Produced viral content generating 1–2 million views per month and millions of profile impressions, driving consistent audience growth.
  • Scaled multiple social media platforms by tens of thousands of followers — a remarkable benchmark for the regional market.
  • Contributed as an on-air television panelist, strengthening audience engagement and public perception of the network.

Languages

Italian
Professional
Croatian
Native/ Bilingual
Spanish
Elementary

References

References available upon request.

Timeline

Head of Social Media Department & TV Panelist

Televizija E
08.2024 - 06.2025

Social Media Manager

Televizija E
03.2024 - 08.2024

Communications Assistant - Internship

Trust Digital
10.2022 - 05.2023

Server

Hard Rock Cafe
06.2022 - 09.2023

Distributor & Requisition Assistant

Tivat Cultural Center
06.2018 - 08.2019

Master's in Marketing & Digital Communication -

Libera Universita Maria Santissima Assunta

BA in Communication & Public Relations -

Faculty of Media & Communications

Erasmus+ Applied Communications Exchange -

Kauno Kolegija

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