Summary
Overview
Work History
Education
Skills
Timeline
Generic

KATE ALEXA GEORGE

Old Lyme,CT

Summary

Results-driven leader with extensive experience in retail management, excelling in operational excellence, brand management, and new business development. Thrives on collaboration, adaptability, and an entrepreneurial mindset. Skilled at developing team members' strengths to build high-performing teams that consistently surpass company goals.

Overview

2026
2026
years of professional experience

Work History

Store Manager

Boll and Branch
05.2024 - Current
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Promoted team collaboration, performance, and efficiency by fostering a healthy environment focused on mutual success.
  • Maintained open lines of communication with corporate partners, sharing pertinent information about store performance and requesting support when needed.
  • Organized special events such as community partnerships to drive foot traffic into the store and increase sales opportunities.
  • Enhanced employee performance by establishing clear goals and providing regular feedback.
  • Fostered culture of excellence and accountability on the team.
  • Outperformed 2023 results by % (Driven by fourth quarter results)
  • Prioritized Elevated Services increasing appointment sales,VDC, and HDC significantly in 2024 and continued in 2025
  • YTD outperforming 2025 goals +8% Forecast, +25% LY, UPT 2.6 +18% LY, AOV $404.52 +7% LY, Positive Conversion 30%

Director of Stores

AERIN
01.2021 - 2024
  • Developed Overall Retail Strategy
  • Implemented Sales Plans and KPI goals
  • Focused store teams on business acumen
  • Grew existing CRM strategy to impact traffic and sales results
  • Partnered with Ecommerce team to enhance the “Trade” program
  • Worked with Estee Lauder team to develop stronger training to increase category penetration from 7% to 10%
  • Increased profitability through category focus and increased overall product margins year over year, 53%-57%
  • Worked with Merchandising, Buying and Planning teams to develop new allocation strategy to impact dollars per square foot, create appropriate assortment, reduce shrink
  • Created Trunk Show and Pop-Up strategy producing over $100,000 in additional sales each year
  • Developed Brand Ambassador Program with PR team
  • Planned events that were appropriate to each market to attract potential clientele

Multi-Unit Manager

Michael Kors
01.2019 - 01.2021
  • Reevaluated census and staffing needs filling critical roles
  • Maintained profitability in payroll
  • Focused teams on gross margin to maintain profitability +17% to LLY
  • Implemented client centric strategy to drive traffic resulting in strong retention/reengagement
  • Produced top CRM results in the East at 91%
  • Implemented category focus producing month over month growth in key categories

Team Manager

Louis Vuitton
01.2018 - 01.2019
  • Increased business in second half of the year from +2% to +21%
  • Elevated service levels in the store resulting in increased VOICE scores, exceeding goal at 55% delighted clients.
  • Increased number of Exceptional clients from 13 to 57 with an average 10K spend.
  • Worked with Expert Client Advisors to create accountability through weekly meetings and action plans.
  • Implemented training for team in all categories to increase cross category selling, reaching goal of 13%.
  • Identified staffing needs and partnered with store and regional leadership to fill roles.
  • Introduced a stronger floor management strategy to reduce shrink and increase the customer experience.

District Manager

Tory Burch
2014 - 01.2018
  • Developed business of nine high profile locations in Greater Northeast
  • Cultivated cohesive unit of stores with outstanding profitability and operational excellence, resulting in 5% sales increase in 2017
  • Developed, retained team of highly motivated, well-rounded leaders, store teams
  • Acted as liaison between field teams and corporate office to ensure appropriate field changes
  • Developed and maintained client-centric, relationship focused store atmosphere resulting in top client sales percent in the U.S. from 2016-2018
  • Utilized entrepreneurial skills to build brand loyalty by participating in several company technology launches, including Tory Burch Client Book platform, Medalia and Tory Burch Dashboard
  • Represented the brand by upholding company aesthetic in the marketplace
  • Established operational objectives and work plans and delegated assignments to subordinate managers.

General Manager

Tory Burch
01.2012 - 2014
  • Promoted to Market Manager, New England 2014
  • Managed high profile location in Greenwich, CT, led team to number one increase to plan for 2015
  • Successfully opened full priced boutique in Farmington, CT 2013
  • Increased business in high volume outlet location in Wrentham, MA by 20% 2012
  • Helped develop Training Store Manager Program and became one of first Training GM's
  • Earned exceptional ratings and testimonials from clients through NPS in all locations
  • Developed metrics and measured success to further penetrate the marketplace
  • Championed client driven business for region
  • Collaborated with CRM, Marketing and Regional Leadership to ensure that client business met forecast
  • Earned company's Culture Award in 2014

Training Store Director

JCrew
01.2007 - 01.2012
  • Motivated and developed management team
  • Recruited, hired and retained top talent resulting in strong bench for brand
  • Controlled expenses, including meeting company shrink goals with most improved shrink in 2011
  • Impacted margin through attention to pricing, product levels and communication with business partners
  • Maintained company visual standards
  • Built relationships with clients through excellent service standards
  • Gained market share through local outreach and marketing
  • Lead region for event and appointment planning
  • On-boarded all new management in region
  • Provided continued mentorship and resources for all trainees

Education

Communications

Castleton University
Castleton, VT

Skills

  • Team leadership
  • Talent acquisition
  • Client relationship management
  • Operational efficiency enhancement
  • Team development
  • Human resources administration
  • Project coordination
  • Cost management and forecasting

Timeline

Store Manager

Boll and Branch
05.2024 - Current

Director of Stores

AERIN
01.2021 - 2024

Multi-Unit Manager

Michael Kors
01.2019 - 01.2021

Team Manager

Louis Vuitton
01.2018 - 01.2019

General Manager

Tory Burch
01.2012 - 2014

Training Store Director

JCrew
01.2007 - 01.2012

District Manager

Tory Burch
2014 - 01.2018

Communications

Castleton University

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