Kate Barker
Katy,TX
Summary
Accomplished Vice President with a progressive industry background and a decisive leadership style. Possessing strategic planning abilities, with a hands-on background in all facets of the consumer journey and needs, enabling facilitation of marketing success. Approach driven by data and measurement, constantly seeking opportunities to gain insights while effectively meeting goals.
Overview
21
21
years of professional experience
Work History
Vice President, Executive Director Account Services
THE JOHNSON GROUP
01.2023 - Current
- Oversight of Account Service & Project Management Teams, supporting business development with new and current clients
Senior Director, Marketing
MEMORIAL HERMANN HOSPITAL SYSTEMS
08.2021 - 01.2023
- Develop and plan marketing efforts for a the Primary Care Service line while launching new collaborations with a co-branded Urgent Care
VP, Account Services
HIGH FIVE MARKETING PARTNERS
03.2020 - 08.2021
- Onboard new agency accounts through prospecting and submitting responses to RFP
Director of Marketing
ORANGETHEORY FITNESS AFTERBURN HOLDINGS LLC
04.2019 - 03.2020
- Responsible for the execution of the marketing plan, building the regional team from scratch and supporting acquisitions of additional territories
Senior Manager Media Planning
ACADEMY SPORTS + OUTDOORS
06.2017 - 04.2019
- Led communication for the regional marketing team
Account Executive
SPECTRUM (formerly TIME WARNER CABLE)
09.2015 - 06.2017
- Consulted clients of all industries and strategized the best marketing solution; Rising Star for sales excellence award recipient
Director of Media & Client Services
RHYCOM
09.2013 - 09.2015
- Planned, purchased, and monitored all media business
Marketing Specialist
MEREDITH (KCTV5/KSMO)
04.2013 - 09.2013
- Customized marketing materials for sales staff
Client Solutions Manager
SPECTRUM (formerly TIME WARNER CABLE)
05.2010 - 04.2013
- Managed Kansas City team and coordinated local initiatives with corporate level management
Brand Contact Manager
SULLIVAN HIGDON & SINK
03.2008 - 05.2010
- Lead media buyer/planner on the Pizza Hut team
Local Integrated Media Buyer
BARKLEY
03.2005 - 03.2008
- Negotiated, placed and evaluated performance for clients
Territory Manager
TMC ORTHOPEDIC
03.2004 - 03.2005
- Met daily with doctors, nurses, and hospital staff members to discuss product availability
Education
B.A. Communications with an advertising emphasis -
LAMAR UNIVERSITY
Beaumont, TX01.2004
Skills
- Leadership experience: Management experience (direct reports 5, 25 indirect), management of agency partners (3)
- Personal strengths: team building, integrated/cross functional planning, strategic planning & decision making, coaching
- Budget management: $140M client-side budget (marketing, media, vendor), $15M agency-side budget management, FTE Management
- Research: ComScore, Nielsen, MRI, Mintel, Scarborough, eMarketer, Polk, Experian
- Media planning & buying: OTT, OLV, national/local broadcast & cable, OOH, radio (terrestrial and streaming), display, paid search, direct mail, printed insert, organic & paid social, print, email, retail media, influencers, sponsorships
- Buying systems: Adware, Strata, Donovan, Fluency
- Project/Sale Management tools: Asana, JIRA, Mindbody, ClickUp
- Collateral development & tools: Microsoft Office (Word, Excel, Outlook, PowerPoint), Adobe Photoshop, InDesign, Emma, Canva, Hootsuite, Sprout, SocialChorus
- Business development: Media Sales ($2M) & Agency Account ($3M) business development
- Consistently presenting to and meeting with C-Suite executives
State
TX
City
Katy
Timeline
Vice President, Executive Director Account Services
THE JOHNSON GROUP
01.2023 - Current
Senior Director, Marketing
MEMORIAL HERMANN HOSPITAL SYSTEMS
08.2021 - 01.2023
VP, Account Services
HIGH FIVE MARKETING PARTNERS
03.2020 - 08.2021
Director of Marketing
ORANGETHEORY FITNESS AFTERBURN HOLDINGS LLC
04.2019 - 03.2020
Senior Manager Media Planning
ACADEMY SPORTS + OUTDOORS
06.2017 - 04.2019
Account Executive
SPECTRUM (formerly TIME WARNER CABLE)
09.2015 - 06.2017
Director of Media & Client Services
RHYCOM
09.2013 - 09.2015
Marketing Specialist
MEREDITH (KCTV5/KSMO)
04.2013 - 09.2013
Client Solutions Manager
SPECTRUM (formerly TIME WARNER CABLE)
05.2010 - 04.2013
Brand Contact Manager
SULLIVAN HIGDON & SINK
03.2008 - 05.2010
Local Integrated Media Buyer
BARKLEY
03.2005 - 03.2008
Territory Manager
TMC ORTHOPEDIC
03.2004 - 03.2005
B.A. Communications with an advertising emphasis -
LAMAR UNIVERSITY
Similar Profiles
James GarrisonJames Garrison
Electrical Apprentice at Johnson GroupElectrical Apprentice at Johnson Group
JAMES OLIVER BRADLEYJAMES OLIVER BRADLEY
Journeyman Electrician at Johnson Group Inc.Journeyman Electrician at Johnson Group Inc.
Jermaine HopkinsJermaine Hopkins
Floor Manager at Signature Management/ Franklin & Johnson GroupFloor Manager at Signature Management/ Franklin & Johnson Group
Miranda SoutherlandMiranda Southerland
Administrative & Event Assistant at Katy Independent School DistrictAdministrative & Event Assistant at Katy Independent School District
Brayden ArnoldBrayden Arnold
IT Professional at Texas A&M Transportation InstituteIT Professional at Texas A&M Transportation Institute