Kate Beebe
Swampscott,MA
Summary
Results-oriented Marketing Leader with 19 years of B2B experience in integrated marketing strategy, demand generation, and go-to-market execution. Delivered substantial revenue impact by aligning brand, product, and lifecycle marketing with business objectives. Led cross-functional teams and managed large-scale initiatives while influencing senior stakeholders. Expertise in performance optimization, analytics, and scalable campaign execution.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager Employer
Teladoc Health
07.2019 - Current
- Drove $80M+ employer segment sales quota, contributing to 20% pipeline growth and generating $40M+ in opportunities.
- Launched growth initiatives aligned with company goals, driving measurable segment impacts and enhancing overall performance.
- Led marketing strategy for Large Employer segment while previously directing efforts for Labor and TPA channels.
- Executed full-funnel marketing campaigns to drive brand visibility, lead generation, and revenue growth.
- Oversaw lifecycle of integrated marketing campaigns, ensuring successful execution and thorough analysis of campaign results.
- Crafted comprehensive content strategies across multiple channels to bolster demand generation efforts.
- Managed performance tracking through competitive insights and campaign metrics, informing strategic marketing decisions.
- Coordinated alignment of marketing with sales enablement initiatives through cross-functional team engagement.
Client Data and Insights Marketing Lead, Americas
Willis Towers Watson
Boston
07.2015 - 07.2019
- Led reporting and performance analysis for Americas marketing campaigns, generating insights that contributed to 15–20% increase in revenue-influenced opportunities.
- Led reporting and performance analysis of marketing campaigns, generating actionable insights that informed strategy and optimized revenue impact.
- Mentor the Client Data and Insights Marketing team in interpreting key metrics and identifying opportunities to drive client growth and retention.
- Mentored a regional team of 2 analysts, improving adoption of data-driven recommendations by ~80%.
- Oversaw audience segmentation strategies using automation tools and CRM systems, enhancing targeting for marketing and business development goals.
- Developed audience segmentation strategies using CRM and automation tools, driving 20% lift in engagement for targeted campaigns.
- Collaborate with technical teams to ensure data integrity, optimize reporting functionality, and recommend system enhancements.
- Partnered with technical teams to optimize reporting functionality, improve data accuracy by 15%, and recommend system enhancements.
- Provided training and guidance on CRM utilization, improving team efficiency and ensuring data accuracy.
- Serve as the primary liaison for the Americas Client Development Group and regional leadership teams, ensuring alignment across marketing and business initiatives.
- Acted as primary liaison for Americas Client Development Group, aligning marketing insights with business development initiatives and supporting client growth and retention.
Marketing Manager
Willis Towers Watson
Boston, MA
01.2013 - 06.2015
- Executed regional marketing strategies that increased lead generation and improved client retention in New England market.
- Developed targeted programs, including sponsorships and live events, fostering growth in key industry segments.
- Managed partnerships with vendors, media, and associations to enhance branding and generate leads.
- Leveraged CRM data for market segmentation and campaign optimization.
- Trained teams on CRM utilization to enhance tracking and reporting.
- Analyzed sales data to identify opportunities and refine marketing efforts.
Marketing Account Manager
Epsilon
Wakefield, MA
06.2012 - 01.2013
- Directed marketing strategy and performance measurement for three major pharmaceutical brands by aligning with client stakeholders to define objectives and KPIs.
- Managed end-to-end campaign development, execution, and performance monitoring as brand marketing lead, aligning strategies with client goals.
- Collaborated with brand managers to execute integrated campaigns across CRM, email, social media, digital advertising, TV, and mobile, ensuring cohesive messaging.
- Designed and optimized consumer email campaigns for Abbott Labs, driving engagement and maximizing ROI.
Marketing Manager
Deloitte Managed Analytics
Waltham, MA
12.2011 - 06.2012
- Led go-to-market strategy and outbound communications for managed analytics solutions across multiple industries, enhancing brand visibility through website content, datasheets, and campaign assets.
- Developed and executed targeted sales campaigns aligned with specific analytics offerings to drive engagement and support pipeline growth.
- Oversaw marketing automation platforms, CRM systems, and email marketing tools, streamlining campaign execution and improving audience segmentation.
Marketing Manager
BDO USA, LLP
Boston
01.2006 - 01.2010
- Developed industry, territory, and marketing strategy in line with company goals through collaboration with BD Directors.
- Managed public relations and communication efforts to enhance brand visibility in targeted market segments.
- Managed segmentation of prospects and designed telemarketing campaigns for targeted industries.
- Supervised marketing events, implementing improvements that increased attendee engagement.
- Followed up on plans to optimize ROI from events, ensuring alignment with strategic marketing objectives.
Education
Bachelor of Science - Business Administration
Emmanuel College
Boston, MAAssociate of Arts - Liberal Arts
Fisher College
Boston, MASkills
- Go-to-market strategy
- Strategic marketing planning
- Revenue marketing
- Integrated campaign management
- Lead generation and demand strategy
- Product positioning and solution development
- Digital marketing and performance analytics
- Account Based Marketing
- CRM strategy and lifecycle marketing
- Content strategy and thought leadership
- Sales enablement and cross-functional collaboration
- Event strategy and executive engagement
- Team leadership and mentorship
Accomplishments
- Directed marketing strategy across multiple business segments for a Fortune 500, virtual healthcare company, leading digital communications and targeted growth initiatives to support new client acquisition and existing client expansion.
- Collaborated with senior business and marketing leaders to develop and execute integrated, multi-channel campaigns focused on driving engagement, conversion, and measurable ROI.
- Developed high-impact content and messaging frameworks for conference keynotes, advertising, email campaigns, websites, sales enablement, and social media, aligning with brand and business priorities.
- Advised executive leadership and cross-functional stakeholders on innovative digital and communication strategies, influencing the adoption of emerging channels to improve campaign performance and audience reach.
Certification
Forrester Demand and ABM Certification
Timeline
Senior Marketing Manager Employer
Teladoc Health
07.2019 - Current
Client Data and Insights Marketing Lead, Americas
Willis Towers Watson
07.2015 - 07.2019
Marketing Manager
Willis Towers Watson
01.2013 - 06.2015
Marketing Account Manager
Epsilon
06.2012 - 01.2013
Marketing Manager
Deloitte Managed Analytics
12.2011 - 06.2012
Marketing Manager
BDO USA, LLP
01.2006 - 01.2010
Bachelor of Science - Business Administration
Emmanuel College
Associate of Arts - Liberal Arts
Fisher College