KATE BEMIS
New London,NH
Summary
Experienced and dynamic biotech marketing and sales leader skilled in fostering strategic partnerships, facilitating collaboration, and driving initiatives to amplify thought leadership impact. Demonstrated ability to cultivate relationships, synthesize complex information, and enhance regional and national brand strategy. Possess superior strategic thinking, communication, coaching, account management, planning, and execution skills. A flexible learner who can quickly adapt to evolving environments and manage multiple projects simultaneously. Deep understanding of the managed care environment, specialty pharmacy, buy and bill, and hospital formulary processes. Recognized as an excellent collaborative partner with a proven track record of leadership and achieving results.
Overview
25
25
years of professional experience
Work History
Senior Thought Leader Liaison/Ecosystem Marketer
Genentech, Member of the Roche Group
10.2020 - 06.2024
- Develop and leveraged effective partnerships with existing and emerging Key Opinion Leaders (KOLs) in MS and NMOSD markets to identify and synthesize insights, connect opportunities with appropriate KOLs and inform brand strategy
- Drove KOL advocacy in order to shape markets and support organizational priorities to advance science, improve patient care, facilitate improvement of processes and establish Genentech as trusted leader and partner
- Facilitated compliant sharing of insights with internal partners to support growth of business
- Led and collaborated cross functionally on development of medical congress activities, disease state and product education, advisory board meetings concept and content, and access marketing strategy
- Collaborated with home office marketing and agencies on development, refinement, approval and execution of field strategy, messaging and materials through analysis and utilization of insights and ICX data
- Coached and strategized with ecosystem’s cross functional field teams to develop strategic and tactical account plans, facilitate formulary preservation, synthesize analytical reports, map stakeholders, analyze competitor activity, train and provide ongoing support of sales and cross functional teams
- Directed pull-through efforts of brand priorities, resources, sponsorships and clinical education events with field teams
- Advisor for rejuvenating product campaign to re-launch within NMOSD market
- Collaborated with Medical on pre-launch activities and insights gathering in challenging Alzheimer's Disease market
Senior Clinical Specialist -NeuroImmunology
Genentech
06.2016 - 10.2020
- Successfully launched and promoted OCREVUS in competitive MS therapy market in NH/VT territory achieving market share of 33%; exceeded sales goals for all semesters since launch
- Facilitated clinical and internal trainings at the division and region level to optimize training as Division Field Based Trainer; consulted with CT&D regularly; elected to be FBT for Region 10/18
- Collaborated on the Northeast Access Partnership Workstream; best practice sharing between Region and Division; facilitating two-way communication between field partners and home office partners
- Connected and meet with regional advocacy groups to understand needs and partnership opportunities.
Regional Program Manager
Genentech
07.2019 - 07.2020
- Supported Regional Field Director; strategically coordinated and developed content for biweekly Region calls and LT calls and provided analytical support
- Developed and drove strategic vision for region pertaining to current and future market changes and partnered with the LT to shape culture for Northeast as a member of the Northeast Leadership Team
- Partnered on the Franchise RPM Reporting Structure Pilot contributing insights and learnings to National leadership from field perspective to improve and strategically plan for Ecosystem transition
- Designed the Airstream (National Franchise Newsletter) connecting pertinent information between the field and home office and G+ and assisted to shape culture within the brand.
- Established a culture of continuous improvement, promoting innovation within the team.
Division Manager-Interim
Genentech
01.2018 - 06.2018
- Supported 8 New England Division Representatives; Division PTP=112%, 3rd in Nation Q1, 1st in Nation Q2
- Resulted in being awarded Division of the Year 2018, awarded Pinnacle Award 2019
- Conducted specific analytical training for division to support development of business plans; culminated in presentations to leadership
- Achieved consistent growth in market share through targeted marketing efforts, competitive analysis, and strategic planning activities.
- Monitored division sales performance, goals and sales contests, territorial issues; assessing needs, championing representative’s achievements and coaching in areas of development
- Developed strong team dynamics through regular communication, collaboration, and goal-setting initiatives.
- Aligned and communicated regularly with cross-functional partner groups and managers (including MCCO Account Management, TLLs, MSLs, Nurse Educators, Field Reimbursement Manager’s, Marketing and other Franchises) to problem solve
- Managed my own territory throughout Interim time frame, achieving 130% PTP in 1H.
Senior Clinical Specialist -Rheumatology
Genentech
08.2008 - 06.2016
- Successfully launched and promoted ACTEMRA in competitive Rheumatology marketplace within NH/VT/Boston North territory
- Effectively promoted Rituxan for RA
- Developed thorough understanding of buy and bill and infusion suite processes
- Partnered collaboratively with internal partners to coordinate deployment of resources to meet and exceed account expectations.
Medical Center Representative
Roche Labs
09.2001 - 08.2008
- Successfully launched four products
- Responsible for promotions hospital-wide in oncology, infectious disease, emergency medicine, anesthesiology, pharmacy and primary care
- Implemented formulary switches at UVM Health Center, Dartmouth-Hitchcock Medical Center, Southern New Hampshire Medical Center and Concord Hospital.
Acute Care Representative
Roche Labs
05.1999 - 09.2001
Education
MBA - Paul School of Business
University of New Hampshire
Durham, NH01.2022
B.S. - Business Management
Virginia Tech
Blacksburg, VA01.1994
Skills
- Solution Oriented
- Influencing Others
- Patient Centric
- Coaching abilities
- Strategic Planning
- Relationship Building
- Teamwork and Collaboration
- Infusion process expertise
- Adaptability
- Access and Reimbursement expertise
Awards
*Winner of 3 External Impact Awards (2022, 2023, 2024)
*Winner of 2 Marketing Awards (Marketing Team of the Year Award 2023 and NeuroImmunology TLL team 2023)
*Region of the Year Award winner 2019
*Division of the Year 2018
*Pinnacle Award 2019
*Winner of Essence of Division Award 2017
*Region Award for Collaboration in 2018
Timeline
Senior Thought Leader Liaison/Ecosystem Marketer
Genentech, Member of the Roche Group
10.2020 - 06.2024
Regional Program Manager
Genentech
07.2019 - 07.2020
Division Manager-Interim
Genentech
01.2018 - 06.2018
Senior Clinical Specialist -NeuroImmunology
Genentech
06.2016 - 10.2020
Senior Clinical Specialist -Rheumatology
Genentech
08.2008 - 06.2016
Medical Center Representative
Roche Labs
09.2001 - 08.2008
Acute Care Representative
Roche Labs
05.1999 - 09.2001
MBA - Paul School of Business
University of New Hampshire
B.S. - Business Management
Virginia Tech
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