Hi, I’m
Kate Bragg
Summary
Dedicated HealthTech marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best position the organization.
Storyteller • Healthcare Nerd • Strategic Thinker • People Enabler • Product Marketer • Content Marketer • Bridge Builder • Solution Finder
Overview
12
years of professional experience
Work History
Olio
Director of Product Marketing
11.2022 - 11.2023
Job overview
- Drove a 36% increase in MQLs with development and execution of comprehensive product marketing strategy for Patient Co-Management Platform
- Conducted market research to identify new opportunities and target markets
Jobvite
Product Marketing Manager
07.2022 - 11.2022
Job overview
- Drove marketing initiatives to increase product visibility and market performance
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
Casted
Senior Product Marketing Manager
09.2021 - 07.2022
Job overview
- Increased acquisition and retention among enterprise brands, including CAT, IBM, and Salesforce, with category creation and launch of Amplified Marketing Platform
Zipari
Product Marketing Manager
04.2021 - 09.2021
Job overview
- Managed the creation of marketing collateral, sales enablement materials, and product documentation, ensuring consistent and compelling messaging across all touchpoints
Zipari
Content Marketing Manager
12.2018 - 04.2021
Job overview
- Collaborated with Demand Gen to create high-performing lead magnets across channels, including webinars, white papers, guides, videos, and infographics
Indiana University Health
Program Manager, Communications & Engagement
03.2016 - 09.2018
Job overview
- Met with project stakeholders on regular basis to assess progress and make adjustments
- Coached team members on productivity strategies to accomplish challenging goals
Indianapolis City Market
Director, Event Management & Public Relations
10.2015 - 03.2016
Job overview
- Secured Southwest Airlines Heart of the Community funding nomination for Indianapolis
- Worked closely with organizational leadership and board of directors to guide operational strategy
PGTPL Public Library
Programming & Public Relations Assistant
02.2014 - 09.2015
Job overview
- Enhanced community activation through targeted programming and events driven by market research
- Improved social media engagement by 68% MoM
NUVO, Newsweekly
Coordinator, Marketing & Events
02.2012 - 02.2014
Job overview
- Led 17% MoM growth in ad sales through strategic campaigns
Education
Indiana University
Bachelor of Arts from Communication Studies
Skills
- Go-to-Market Strategy & Launches
- Market Research and Analysis
- Positioning, Messaging, & Storytelling
- Cross-Functional Collaboration
- Presentation Development & Delivery
- Sales Enablement & Training
- Customer Insights and Segmentation
- Competitive Intelligence
- Communications & Public Relations
- Team Building & Leadership
- Personas & Segmentation
Deep Roots in Healthcare
- Proven innovation & results in healthcare technology marketing
- B2B and B2B2C healthcare technology SaaS marketing, sales, and operations
- Experience working for and with hospitals, health systems, health plans, commercial TPAs, employers, physician groups, ACOs, and specialty and post-acute care providers
Deliverables
- Branding & SEO Content
- Digital Campaigns
- Sales Training Materials & Playbooks
- User Guides & Technical Documentation
- Pitch Decks & Board Decks
- User Stories & Case Studies
- White Papers, eBooks, & Reports
- Websites, Landing Pages, & Blogs
- One Pagers, Brochures, Flyers
- Webinars, Podcasts, Videos
Timeline
Director of Product Marketing
Olio
11.2022 - 11.2023
Product Marketing Manager
Jobvite
07.2022 - 11.2022
Senior Product Marketing Manager
Casted
09.2021 - 07.2022
Product Marketing Manager
Zipari
04.2021 - 09.2021
Content Marketing Manager
Zipari
12.2018 - 04.2021
Program Manager, Communications & Engagement
Indiana University Health
03.2016 - 09.2018
Director, Event Management & Public Relations
Indianapolis City Market
10.2015 - 03.2016
Programming & Public Relations Assistant
PGTPL Public Library
02.2014 - 09.2015
Coordinator, Marketing & Events
NUVO, Newsweekly
02.2012 - 02.2014
Indiana University
Bachelor of Arts from Communication Studies
Similar Profiles
Branddon Silva OrtizBranddon Silva Ortiz
Sales Associate/Server Manager at OlioSales Associate/Server Manager at Olio
Adeline BicknellAdeline Bicknell
Manager at Olio Fields ConcessionsManager at Olio Fields Concessions
Julia NoelJulia Noel
Farm Assistant at Olio NuovoFarm Assistant at Olio Nuovo
JEN LEVERTY BORGSTROMJEN LEVERTY BORGSTROM
Director of Product Marketing at AppcastDirector of Product Marketing at Appcast
Hallie PridhamHallie Pridham
Director of Product Marketing at UpwardsDirector of Product Marketing at Upwards