Hi, I’m
Kate Bragg
Summary
Dedicated HealthTech marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best position the organization.
Storyteller • Healthcare Nerd • Strategic Thinker • People Enabler • Product Marketer • Content Marketer • Bridge Builder • Solution Finder
Overview
12
years of professional experience
Work History
Olio
Director of Product Marketing
2022.11 - 2023.11 (1 education.year_Label)
Job overview
- Drove a 36% increase in MQLs with development and execution of comprehensive product marketing strategy for Patient Co-Management Platform
- Conducted market research to identify new opportunities and target markets
Jobvite
Product Marketing Manager
2022.07 - 2022.11 (4 education.months_Label)
Job overview
- Drove marketing initiatives to increase product visibility and market performance
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
Casted
Senior Product Marketing Manager
2021.09 - 2022.07 (10 education.months_Label)
Job overview
- Increased acquisition and retention among enterprise brands, including CAT, IBM, and Salesforce, with category creation and launch of Amplified Marketing Platform
Zipari
Product Marketing Manager
2021.04 - 2021.09 (5 education.months_Label)
Job overview
- Managed the creation of marketing collateral, sales enablement materials, and product documentation, ensuring consistent and compelling messaging across all touchpoints
Zipari
Content Marketing Manager
2018.12 - 2021.04 (2 education.years_Label & 4 education.months_Label)
Job overview
- Collaborated with Demand Gen to create high-performing lead magnets across channels, including webinars, white papers, guides, videos, and infographics
Indiana University Health
Program Manager, Communications & Engagement
2016.03 - 2018.09 (2 education.years_Label & 6 education.months_Label)
Job overview
- Met with project stakeholders on regular basis to assess progress and make adjustments
- Coached team members on productivity strategies to accomplish challenging goals
Indianapolis City Market
Director, Event Management & Public Relations
2015.10 - 2016.03 (5 education.months_Label)
Job overview
- Secured Southwest Airlines Heart of the Community funding nomination for Indianapolis
- Worked closely with organizational leadership and board of directors to guide operational strategy
PGTPL Public Library
Programming & Public Relations Assistant
2014.02 - 2015.09 (1 education.year_Label & 7 education.months_Label)
Job overview
- Enhanced community activation through targeted programming and events driven by market research
- Improved social media engagement by 68% MoM
NUVO, Newsweekly
Coordinator, Marketing & Events
2012.02 - 2014.02 (2 education.years_Label)
Job overview
- Led 17% MoM growth in ad sales through strategic campaigns
Education
Indiana University
Bachelor of Arts from Communication Studies
Skills
- Go-to-Market Strategy & Launches
- Market Research and Analysis
- Positioning, Messaging, & Storytelling
- Cross-Functional Collaboration
- Presentation Development & Delivery
- Sales Enablement & Training
- Customer Insights and Segmentation
- Competitive Intelligence
- Communications & Public Relations
- Team Building & Leadership
- Personas & Segmentation
Deep Roots in Healthcare
- Proven innovation & results in healthcare technology marketing
- B2B and B2B2C healthcare technology SaaS marketing, sales, and operations
- Experience working for and with hospitals, health systems, health plans, commercial TPAs, employers, physician groups, ACOs, and specialty and post-acute care providers
Deliverables
- Branding & SEO Content
- Digital Campaigns
- Sales Training Materials & Playbooks
- User Guides & Technical Documentation
- Pitch Decks & Board Decks
- User Stories & Case Studies
- White Papers, eBooks, & Reports
- Websites, Landing Pages, & Blogs
- One Pagers, Brochures, Flyers
- Webinars, Podcasts, Videos
Timeline
Director of Product Marketing
Olio
2022.11 - 2023.11 (1 education.year_Label)
Product Marketing Manager
Jobvite
2022.07 - 2022.11 (4 education.months_Label)
Senior Product Marketing Manager
Casted
2021.09 - 2022.07 (10 education.months_Label)
Product Marketing Manager
Zipari
2021.04 - 2021.09 (5 education.months_Label)
Content Marketing Manager
Zipari
2018.12 - 2021.04 (2 education.years_Label & 4 education.months_Label)
Program Manager, Communications & Engagement
Indiana University Health
2016.03 - 2018.09 (2 education.years_Label & 6 education.months_Label)
Director, Event Management & Public Relations
Indianapolis City Market
2015.10 - 2016.03 (5 education.months_Label)
Programming & Public Relations Assistant
PGTPL Public Library
2014.02 - 2015.09 (1 education.year_Label & 7 education.months_Label)
Coordinator, Marketing & Events
NUVO, Newsweekly
2012.02 - 2014.02 (2 education.years_Label)
Indiana University
Bachelor of Arts from Communication Studies