Chief of Staff & Strategic Business Leader with significant experience in the skincare and beauty industry. Proven success in driving revenue growth, optimizing operations, and spearheading cross-functional initiatives across marketing, retail partnerships, and product development. Adept at streamlining business processes, launching innovative brand strategies, and fostering executive alignment to enhance organizational efficiency. Passionate about scaling mission-driven beauty brands through strategic planning, financial oversight, and operational excellence.
Overview
10
10
years of professional experience
Work History
Chief of Staff & Business Optimization Consultant
Gatherhouse
Moraga, CA
12.2024 - Current
Developed a 90-day business optimization initiative to reduce operational costs and increase revenue at Gatherhouse by acting as Chief of Staff and auditing all systems
Conducted a comprehensive assessment of operations, identifying inefficiencies and implementing strategic improvements
Standardized client onboarding processes, including a Welcome Guide and automated communication templates to enhance the client experience
Created a data-driven project estimation tool in Google Sheets, improving accuracy in cost projections and time tracking
Analyzed team roles, workflows, and communication strategies to enhance efficiency and delegation
Implemented financial management strategies, optimizing material profit margins and improving project budgeting through time-tracking insights
Refined and documented Standard Operating Procedures (SOPs) for scalability and process consistency
Established reporting structures and performance evaluation metrics to track cost savings and operational efficiency gains
Chief of Staff
Ancora Investment Holdings, LLC
Chicago, IL
08.2022 - 04.2023
Collaborated closely with the CEO and portfolio brand founder, Indie Lee, to conceptualize and implement long term strategic plans, aligning with financial goals
Oversaw various cross-functional initiatives, such as new product launches, strategic retail partner activations, and marketing campaigns, ensuring seamless execution
Facilitated communication between key stakeholders, including the CEO and founder, to ensure effective decision-making and timely execution of initiatives
Prepared all portfolio brand board decks working closely with finance team on financial projections and key investor insights
Streamlined organizational enhancements to improve workflow and communication, including establishing stakeholder meetings, introducing new project management systems, and refining checks and balances protocols
Designed and implemented a structured monthly sales reporting process for the sales team, accompanied by monthly reflections to drive growth
Identified and implemented cost-saving opportunities within the organization to improve overall financial performance and efficiency, supporting the achievement of long-term strategic goals
Manager of Emerging Platforms
Ancora Investment Holdings, LLC
Chicago, IL
01.2022 - 08.2022
Partnered closely with the VP of Sales & Business Development to identify and establish strategic e-commerce partnerships, aligning with sales projections to drive growth
Collaborated with the founder, Indie Lee, to optimize time management and leverage founder influence within crucial retail relationships, maximizing omni-channel impact and fostering growth
Contributed to the formulation of strategies for key retail partners, determining budget allocation to maximize returns and enhance market presence
Implemented monthly sales reporting system for Emerging Markets, utilizing data-driven insights to make informed decisions regarding the retention or removal of retailers based on growth rates and return on investment
Identified growth opportunities in emerging markets by analyzing market trends, competition, and customer preferences to develop strategic plans for market penetration
Director of Sales & Marketing
Back to Basics Shop
Manhattan Beach, CA
01.2021 - 10.2021
Implemented a 3-year marketing strategy highlighting refinements to brand positioning, assortment curation, product pipeline, and 360 product focuses
Developed comprehensive 360 education-first marketing plan for 2021 across various channels including: website, blog content library, social media platforms, newsletter, events, and printed materials to align with company year-end goals
Implemented project management systems such as Asana, Hubspot, and slack to streamline communications and organizational workflow through marketing and sales
Introduced a cross-functional review process and established KPI’s to inform business performance
Developed a new brand website resulting in 20% sales growth within 1 month of launching
Curated growth strategy in partnership with brand founder resulting in three new wholesale accounts
Generated new marketing materials to scale the business through wholesale and retail accounts; educational content, DTC strategy, sampling, etc
Day to day liaison for all new and existing account partners
Retail Marketing
Youth To The People
Los Angeles, CA
10.2018 - 11.2020
Developed and executed sales growth strategies for key accounts, including: Sephora US, Sephora CAN, Sephora AUS, Nordstrom, Anthropologie, and Free People alongside senior leadership team
Spearheaded operational rollout of $500,000 visual merchandising budget across key accounts including: Sephora US 378 doors and 11 fixture variations
Translated brand marketing strategies across 10+ retail accounts through consistent communication with merchant and marketing teams to align on global messaging
Facilitated new product omni launches for global accounts, aligning with retailer animation timelines for maximum exposure
Worked cross-functionally with operations and NPD to strategize on all retailer launch timelines, sampling initiatives, and limited edition SKUs and kits for all key accounts
Developed and implemented a data-driven approach to measure the effectiveness of retail marketing strategies, analyzing key performance indicators to optimize future campaigns and initiatives for maximum impact and ROI
Key Account Wins: Drove over 400% YoY growth for Sephora AUS through strategic partnership across all launches, event participation, sampling opportunities and animation timelines
Led YTTP onsite participation in Sephora AUS Beauty Beats event Feb
2020
Assisted in 50% YoY growth for Sephora US and received the first Single Branded Campaign and 360 Campaign
Listing Manager
Halton Pardee + Partners Real Estate Brokerage
Venice, CA
10.2016 - 10.2018
Sold over $85,000,000 in over 40 units to date on a 2-person team under a senior agent
Led all listings through each stage of the listing process: managed client experience, kept track of deadlines, coordinated all property maintenance work, facilitated showings, and assisted in negotiations
Managed all contract paperwork, CRM, and tracking on a daily basis
Collaborated with creative team to develop innovative marketing strategies to increase visibility and engagement of listings, utilizing social media platforms, online advertising, and networking events to attract potential buyers and maximize sales opportunities
Developed and maintained strong relationships with key stakeholders, including property developers, investors, and other real estate agents, to expand the network of potential listing opportunities and drive business growth
Sales & Marketing Assistant
Marcie Hartley Estates
Beverly Hills, CA
01.2016 - 10.2016
Developed and executed strategy for $1,500 monthly marketing budget through tracking ROI from print ads, digital ads, and newspaper ads targeting clientele
Prepared all listing presentation materials, listing property and marketing plan, escrow documents and timeline
Increased online presence with over 50% more reach, increased client interaction via online platforms by 25%
Created and implemented 2016 Marketing Proposal; developed social media strategies resulting in lead generation and client acquisition and analyzed deal completion relative to monetary investment
Created innovative social media campaigns to increase brand awareness and attract new clients for Marcie Hartley Estates
Collaborated with the design team to create visually appealing and engaging marketing materials that showcased the unique selling points of properties listed by Marcie Hartley
Financial Assistant to Controller
Hilton & Hyland
Beverly Hills, CA
04.2015 - 01.2016
Developed breakeven analysis on rehiring versus retraining of staff members
Prepared new escrows, commission payments, bank transfers, and company financial reporting
Processed all leases, referrals, and reimbursements
Assisted with company budgeting and forecasting and implemented a plan to cut costs
Supported Relocation Director by responding to referrals assessing best agent placement
Analyzed financial data to identify cost-saving opportunities and streamline financial processes for improved efficiency
Revenue Cycle Optimization Manager at Columbia University Irving Medical CenterRevenue Cycle Optimization Manager at Columbia University Irving Medical Center
Senior Business Consultant /Chief Business Officer at Dr Aravinds IVF / India IVF / Seeds Of Innocens IVFSenior Business Consultant /Chief Business Officer at Dr Aravinds IVF / India IVF / Seeds Of Innocens IVF
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.