Kate Brousseau, MBA

Responsible for the GTM strategy for bringing AI-enabled and for-public-good K12 tech products to market.

• Lead the district partnerships and support teams
• Develop strategic partnerships with market connectors and influencers
• Oversee pipeline development and reporting
• Manage portfolio of $20m+ in grants and contracts
• Event program planning and sponsorship
• Partner to product, UXR, brand and communications teams
• Executive sponsor of culture working group

Established the customer success function and brought it to scale for 50k educators and 11 million learners, maturing capabilities to encompass customer success management, advisement, user assistance, operations and analytics.

• Provided strategy and leadership to a team of 130
• Established and managed to revenue retention and churn KPIs and customer health scores
• Delivered 11.6% revenue growth and 86% GRR during period of significant product transition and customer migration
• Accountable for $13m annual OpEx budget
• Onboarding of 20k new instructors annually
• Scaled digital touch with 31.68% CTOR YTD, and self-serve to 1.5m views per month
• Advisement webinar strategy impacting $5m annual revenue
• Executive Sponsor of Women in Learning Leadership (WILL)

Scaled customer experience and loyalty initiatives to all US Higher Ed markets.

• Led team of 30 and managed $3m annual OpEx budget
• Launched instructor communities and early social engagement campaigns, generating 123k unique visitors monthly, 51.7% returning traffic, and an active membership of 5,000
• Scaled self-serve training guides, reaching 1.2m unique views
• Documented customer journeys and piloted digital engagement with 17 user groups

Led marketing for the $125m Business and IT division (2008-2011) and $50m+ Mathematics & Statistics product portfolio (2007).

• 2009 Outstanding Product Team of the Year - Accounting
• 2008 Outstanding Product Team Award - MyITLab
• Accountable for $500k event budget and the highly regarded PHIT and PHASE events
• Launched Faculty Advisor advocacy program and early community and social marketing campaigns

Decorated Marketing Manager of $30m product portfolio for the mathematics and statistics market.

• 2005 and 2006 Marketing Manager of the Year Award recipient

Math and science content and technology sales specialist for the southern U.S. region.

• 109.8% of 2004 sales goal
• Developed sales strategies for high-stakes and complex committee decisions, coaching local sales representatives, and quarterbacking key stakeholder presentations

Cultivated leads and sold the Raiser's Edge fundraising software, feature upgrades, training, services, and support contracts to nonprofit organizations in the NW region.

• 118% of 2002 quota
• 2002 President's Club

Content and technology sales representative for northeast.

• Retained $1m territory base and grew it 9% YoY
• Appointed to Sales Representative Advisory Board

Managed relationships and revenue of wholesalers, book clubs, and resellers into business, industry and government markets.

• 1997 President's Award
• 1997 Business, Industry & Government Sales Rep of the Year