KATE COGHLAN
San Francisco,CA
Summary
Passionate Lifecycle Marketing Lead with 8 years of experience driving hyper-personalized email strategies that enhance member experiences and boost revenue. Proven ability to optimize campaigns through experimentation and collaboration, leveraging technical skills in Iterable while fostering clear communication across teams. Creative problem-solver adept at prioritizing in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Lifecycle Marketing Lead
Spring Health
01.2025 - Current
- Lead strategy, cross-functional collaboration with product, and own deployment to launch hyper-personalized, dynamic emails that reduce friction, improve member experiences, and drive revenue.
- Leverage technical skillset to partner with engineering by defining data requirements and QA to enable new features in email journeys and campaigns.
- Own lifecycle roadmaps to identify areas of opportunity, prioritization, and implementation plans to increase experimentation velocity.
- Demonstrate a high level of initiative and a capability to get scrappy to efficiently generate learnings that can be applied to improving other campaigns.
Senior Lifecycle Marketing Manager
Reforge
11.2021 - 01.2025
- Drove lifecycle experiment planning, execution, and optimization across the customer journey (activation, monetization, engagement)
- Drove seasonal promotional campaigns to increase course enrollments.
- Collaborated with our analyst to develop a lifecycle dashboard, enabling the team to easily track and report on results.
Engagement Marketing Manager
Instacart
08.2021 - 10.2021
- Developed and deployed experiments to increase conversions for SMS campaigns.
- Managed budgets for coupons and special promotions
- Created and executed campaigns targeting specific geographical locations
Lifecycle Marketing Program Manager, Engagement
IPSY
07.2019 - 08.2021
- Created implementation plans, deployment, and analysis of experiments to scale learning to other member journeys.
- Collaborated with engineering to test propensity models aimed at improving segmentation and tailored messaging.
- Optimized existing journeys by testing time of day and frequency of sends to improve the member's experience.
- Managed and provided career development leadership for the Lifecycle Marketing Intern
Lifecycle Marketing Specialist
IPSY
04.2018 - 07.2019
- Managed email campaign operation including creation, scheduling, deployment and reporting for activation and resurrection journeys.
- Owned end-to-end QA process to ensure emails rendered correctly and links worked properly.
Education
Bachelor of Arts - Sociology
University of California, Berkeley
Berkeley, CA01-2014
Associate of Arts - Sociology
Santa Barbara Community College
Santa Barbara, CA01-2012
Skills
- 8 years of experience utilizing Iterable
- Strong background in best practices for experimentation
- Ability to remain flexible and prioritize while working in fast paced environments
- Developing clear communication across multiple teams, functions and stakeholders
- Creative with identifying and implementing solutions even with limited resourcing
Timeline
Lifecycle Marketing Lead
Spring Health
01.2025 - Current
Senior Lifecycle Marketing Manager
Reforge
11.2021 - 01.2025
Engagement Marketing Manager
Instacart
08.2021 - 10.2021
Lifecycle Marketing Program Manager, Engagement
IPSY
07.2019 - 08.2021
Lifecycle Marketing Specialist
IPSY
04.2018 - 07.2019
Bachelor of Arts - Sociology
University of California, Berkeley
Associate of Arts - Sociology
Santa Barbara Community College