Kate Feinberg
Brooklyn
Summary
My mission is to help companies identify what makes them unique in a saturated market and translate those
findings into clear, impactful brand stories. With an academic background and dissertation focused on motivated reasoning in political communication and media, I’m now seeking to apply my knowledge of public perception and
consumer behavior to real world brand strategy.
Overview
4
4
years of professional experience
Work History
Junior Marketing Associate
Turtle & Hughes
03.2024 - 03.2025
- Conducted market research to identify trends and inform marketing decisions.
- Partnered with internal team to help position the company as a leader in sustainable electrical distribution focusing on eco-conscious practices and innovative solutions.
- Managed projects between outsourced marketing professionals and internal branding team to strategize and launch campaigns to achieve targeted results.
- Oversaw comprehensive competitive analyses of industry analytics, providing insights and recommendations to inform strategic decisions and enhance digital strategy.
President
WIUX Pure Student Radio
03.2021 - 05.2023
- Served as President of the largest student radio organization on campus, leading and managing a team to drive programming and enhance the station’s impact and outreach.
- Engineered two of the largest media school collaborations to foster collaboration and campus engagement.
- Coordinated work across all board directors in the Content, Operations and Infrastructure, and External Affairs departments to manage progress status and project direction.
- Devised and presented business plans and forecasts to board of directors.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Creative Development Intern
Burr! Productions
09.2021 - 05.2022
- Conducted script coverage, development notes, and comprehensive field research.
- Executed and participated in film pitches and other development ideation.
- Presented mock pitches as training for the development process.
Education
Bachelor of Arts - Political Science
Indiana University-Bloomington
Bloomington, IN05-2023
Bachelor of Arts - Media Studies
Indiana University-Bloomington
Bloomington05-2023
Skills
- Creative direction
- Account management
- Scrum
- Strategy
- Digital marketing
- Market research
- Data analysis
- Brand development
- Salesforce
- ZoomInfo
- Mailchimp
- Microsoft 365
- Adobe cloud
Accomplishments
- Profiled in Indiana Daily Student (IDS)(Fall 2020)
- Intercollegiate Broadcast System (IBS) Media Award nominations (one in Spring 2021, nine in Spring 2023)
- Led Indiana University’s three largest media organizations in a 2022 Midterm Election coverage collaboration
Timeline
Junior Marketing Associate
Turtle & Hughes
03.2024 - 03.2025
Creative Development Intern
Burr! Productions
09.2021 - 05.2022
President
WIUX Pure Student Radio
03.2021 - 05.2023
Bachelor of Arts - Political Science
Indiana University-Bloomington
Bachelor of Arts - Media Studies
Indiana University-Bloomington
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