Kate FitzGerald
Summary
- 25 years communications and marketing experience
- Expert in all phases of marketing campaigns with strong focus on brand messaging and strategy
- 25 years working in diverse organizations on both client/agency side to accomplish complex objectives
- Expert in handling large scale communications campaigns and campus-wide events with senior executives
- Highly organized, detailed team manager with experience managing multiple teams and cultivating employee skills
Overview
25
25
years of professional experience
Work History
Director of Marketing & Communications
McNulty Leadership Program
01.2011 - Current
- Drive all data-driven marketing and communications initiatives across the McNulty Leadership Program
- Oversee initiatives including brand management, technology, data analytics, and social media across multiple programs
- Develop and implement long-term strategic marketing plans and overall brand identity
- Director of the Authors@Wharton Speaker Series with Professor Adam Grant
- Implement a multi-channel social media presence which has seen 20% growth year over year
- Responsible for all website creation/development, content, and marketing assets
- Handle all speechwriting for a variety of internal executives
- Marketing Director for the 'Leadership in Action' Radio Show, creator of Leadership Digest, blog and annual stewardship reports
- Staff Leader for international student education trips
- Marketing Director for three conferences per year; manage events team delivering 50+ events annually
Associate Director, Central Marcom Office
The Wharton School, University of Pennsylvania
01.2007 - 01.2011
- Work with MBA and Undergraduate Admissions to carry out long/short term marketing campaigns to increase yield and strengthen brand
- Lead creation of multimedia assets designed for recruitment and brand awareness
- Project manager for MBA and Undergraduate website redesign, in charge of all production from wireframe to launch - resulting in year over year page view increases of 17% and 18%
- Initiated and managed Wharton Overview Brochure - co-author content and oversee production
- Collaborated with Social Media Director to provide new media solutions that deliver on brand
- Created 12+ targeted student video FAQs - resulting in 8,000+ Youtube hits and increased use in Hobson's CRM emails
- Editor for Wharton Brand Standards website - a branding resource site for the School and writer of bi-monthly newsletter.
Marketing Manager
Advertising Specialty Institute
01.2005 - 01.2007
- Marketing manager with $400k marketing budget
- Implemented multi-channel advertising campaigns for 20+ b2b and b2c trade publications
- Supported advertising sales department in achieving $15 million sales goal for 2006
- Worked with executive management to create marketing plans designed to promote company services
- Wrote ad copy and worked with five in-house designers on new email designs
- Evaluated and provided recommendations for ad placements based on analytics and ROI
- Marketing team member on internal marketing campaigns (e.g., Top 100 places to work in Philadelphia)
Senior Marketing Manager
Porsche Cars North America
01.2000 - 01.2005
- Responsible for successful implementation of $4M direct response campaign aimed at 200+ dealers across the country
- North American direct marketing representative participating in international meetings and product launch plans, travelling to Germany 12x per year
- In-house project manager for all identity branding needs
- Worked on international brand team ensuring communications consistency throughout global headquarters
Education
Bachelor of Arts - Communications
University of San Diego
San DiegoMaster of Science - Marketing & Advertising
Emerson College
Maastricht, The NetherlandsMaster of Science - Organizational Dynamics
University of Pennsylvania
Philadelphia, PA05.2020
Board of Trustees
Philadelphia Outward Bound
American Marketing Association Member
Member, Association For Women in Communications
Member, Int'l Assoc. of Business Communicators
Skills
- Brand Messaging
- Corporate Communications and Speechwriting
- Public Relations
- Campaign Development
- Marketing and Web Analytics
- Social Media content creation
- Vendor Management
- Event Management
- Project Management
Timeline
Director of Marketing & Communications
McNulty Leadership Program
01.2011 - Current
Associate Director, Central Marcom Office
The Wharton School, University of Pennsylvania
01.2007 - 01.2011
Marketing Manager
Advertising Specialty Institute
01.2005 - 01.2007
Senior Marketing Manager
Porsche Cars North America
01.2000 - 01.2005
Bachelor of Arts - Communications
University of San Diego
Master of Science - Marketing & Advertising
Emerson College
Master of Science - Organizational Dynamics
University of Pennsylvania
Board of Trustees
Philadelphia Outward Bound
American Marketing Association Member
Member, Association For Women in Communications
Member, Int'l Assoc. of Business Communicators
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