Kate Frankel
Charleston,SC
Overview
6
6
years of professional experience
Work History
Senior Content Manager
Podean
Charleston, SC
11.2024 - Current
Content Manager
Podean
Los Angeles, CA
12.2021 - 10.2024
- Lead the content strategy on some of our biggest accounts, such as e.l.f. Cosmetics, Rothy's and CHI Haircare.
- Conceptualized Podean's entire internal content reporting database as well as the format for presenting content data to all of our clients, which was rolled out in Q1 2023/
- Lead trainings to better our team and ensure we are all using the most optimal processes.
- Manage four direct reports.
Ecommerce Content Associate
Podean
Los Angeles, CA
04.2021 - 12.2021
- Podean is a global marketplace-focused marketing agency. We work with global and progressive local brands, delivering on their needs as they relate to accelerating their sales on Amazon and other emerging marketplaces. Our services span ecommerce strategy, content creation and optimization, media management, retail operations and consulting.
- Conceptualized Podean's entire internal content reporting database as well as the format for presenting content data to all of our clients, which was rolled out in Q1 2023
- Collaborate with clients to lead the development of their content strategy and create a unique and consistent brand voice/presence on various marketplaces through product copy, imagery, ads, virtual storefront design and more.
- Collaborate with our internal design team, as well as clients' external teams, to create PDP infographics and other design elements.
- Balance using keywords to optimize copy for SEO with maintaining a creative brand voice and ensuring that all of the consumer's potential questions are answered to help boost conversion rates.
- Perform audits of potential clients’ current content on various marketplaces and perform competitor analyses to be able to successfully pitch them Podean
- Create email marketing templates for brands
- Measure performance of content through A/B testing and pivot when necessary
Assistant Buyer & Copywriter, Men's Apparel
Verishop
Los Angeles, CA
03.2020 - 04.2021
- Created pitch decks for potential brands, participated in pitch calls, and served as one of the main points of contact for brands during the onboarding process
- Ran daily, weekly, and seasonal sales reports to analyze business and aid in conceptualizing marketing promotions/strategies to move existing stock
- Conducted research on competitors and incoming trends in the market
- Managed the design of the sales floor and marketing promotion pages to be aesthetically pleasing and according to sales trends
- Assisted the lead copywriter in writing product descriptions and email marketing as a part-time second role: wrote all of the product descriptions for the women's accessories category (jewelry, handbags, sunglasses, etc.), helped craft automated trigger emails, performed analysis of influencer marketing campaigns through A/B testing, and brainstormed creative methods to relate retail content to target demographics and develop a voice aligned with our brand image and values
Merchandise Coordinator & Copywriter
Verishop
Los Angeles, CA
03.2019 - 03.2020
- Managed the purchasing process for the entire women's apparel category and served as the main point of contact for our brands regarding orders, receiving, and potential marketing campaigns
- Monitored various product markets and made orders and pricing accordingly
- Assisted in designing the sales floor in accordance with sales trends
- Managed product sku setup from start to finish and pushed products live on a daily basis
- Assisted the lead copywriter in writing product descriptions and email marketing as a part-time second role: wrote all of the product descriptions for the women's accessories category (jewelry, handbags, sunglasses, etc.), helped craft automated trigger emails, performed analysis of influencer marketing campaigns through A/B testing, and brainstormed creative methods to relate retail content to target demographics and develop a voice aligned with our brand image and values
Education
Bachelor of Arts - Sociocultural Anthropology
University of California, Berkeley
05.2018
Skills
- Microsoft Office
- Google Analytics
- Excel
- Canva
- Social Media
- Content Creation
- Video Editing
- A/B Testing
- Data Analysis
- Copywriting
- SEO Optimization
- Project Management
Timeline
Senior Content Manager
Podean
11.2024 - Current
Content Manager
Podean
12.2021 - 10.2024
Ecommerce Content Associate
Podean
04.2021 - 12.2021
Assistant Buyer & Copywriter, Men's Apparel
Verishop
03.2020 - 04.2021
Merchandise Coordinator & Copywriter
Verishop
03.2019 - 03.2020
Bachelor of Arts - Sociocultural Anthropology
University of California, Berkeley
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