Kate Gordon
Summary
Forward-thinking senior account manager with several years of experience leveraging managerial skills and commitment to innovation, trained leadership and efficiency. Works hard alone or in teams with outstanding communication, demand for accountability and approachable personality.
Overview
6
6
years of professional experience
Work History
Senior Account Manager, Experiential
160over90
06.2023 - Current
- Daily client contact to build and retain strong client relationships, understanding their goals, needs, and expectations.
- Project oversight from brief to execution to recapping, ensuring all deliverables meet client vision and stay within budget.
- Manage a team of account executives and coordinators to ensure all project deliverables are met.
- Act as a liaison between client and internal creative and production teams, ensuring clear communication and feedback.
- Developed and implemented strategic plans for assigned accounts to increase customer satisfaction.
- Conducted regular meetings with clients to review performance metrics, progress, and future goals.
- Analyzed market trends to identify new business opportunities for the company.
- Conduct project budget oversight of budgets between $10k-$3M
- Draft and create scopes of work outlining agency and client deliverables and payment schedules
- Work with finance to ensure all payments and financials are met.
- Manage all company travel and expense reporting
- All on-site event management
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Streamlined account management processes, improving overall efficiency and productivity.
Event Sales Manager
Penn National Gaming
01.2022 - 05.2023
- Oversee all event sales aspects at River City Casino and Hollywood Casino.
- Effectively guide clients through their event experience, from initial contact to event execution.
- Draft, create, and deliver proposals and contracts to all clients.
- Conduct planning meetings with clients and ensure all deliverables are met
- Manage client payments in a timely manner including invoice tracking
- Conduct internal weekly meetings with property department heads including food and beverage, audio visual, banquets, hotel and security to ensure all client needs are met for upcoming events
- Well-versed in Salesforce, Delphi, Sertifi, LMS hotel system, and Social Tables diagram creation programs.
- Successfully booked over $700,000 in revenue
- Manage all communication with outside vendors and handle invoicing.
- Managed a diverse portfolio of corporate and social events, effectively coordinating all logistics to ensure seamless execution.
- Cultivated new business opportunities by attending industry conferences, networking events, and conducting targeted outreach initiatives.
- Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.
- Collaborated with cross-functional teams, including marketing, operations, and finance to optimize event outcomes and profitability.
Senior Account Executive
Moosylvania
06.2021 - 01.2022
- Day-to-day client contact to manage all deliverables, expectations, budgets, scopes and timelines
- Act as the liaison between the client and the internal creative/ production teams to make sure all deliverables are met on time and up to client standards
- Manage all clients monthly POAs as well as social editorial calendars
- Write scopes of work based on each program as well as managing all client budgets for both retainer jobs, non-retainer jobs and all client out of pocket costs
- Manage internal team's time based on scopes of work to ensure we always stay on track for budgets
- Manage the Sapporo on-site experiential events such as Colorado Dragon Boat Festival, Eat See AZ, and LA Fleet Week
- Manage all vendors for each program to ensure timelines align and orders are received
- Manage all client communications from email to weekly status meetings
- Assist on miscellaneous internal projects such as our client holiday gifting campaign
Account Executive
160over90
02.2020 - 06.2021
- Day-to-day client contact to manage all deliverables
- Helped oversee a team of 17 market managers servicing 30 wholesalers nationally in sampling initiatives and activations
- Trained market managers on how to properly conduct activations for new and existing products
- Managed all Apollo programs with new product roll outs for brands such as Bud Light Seltzer, Budweiser Nitro, BABE Wine, Michelob Ultra Pure Gold, Stella Solstice and others
- Provided weekly data recaps on field activations to client and respective brand teams
- Worked with programs such as Network Ninja, Lilypad, and Workamajig
- Managed brand ambassador payroll to be paid out weekly
- Worked closely in programs such as Powerpoint and Excel as well as their Google counterparts
- Provided solutions to clients in the midst of Covid-19 shut downs by pivoting to off-premise accounts and implementing backup programs for our teams
- Thorough knowledge of complete Anheuser-Busch portfolio and marketing campaigns
- Assisted account manager with program budgets
Account Executive- Experiential
Ansira
03.2019 - 01.2020
- Managed and executed the Cisco Connect event series
- Day-to-day client contact to meet on all deliverables
- Managed brand ambassadors and their tasks for each event
- Worked with Cvent to ensure smooth registration processes
- Worked with the Cisco internal team to create and send out invitations and follow ups based on a strict schedule
- Managed the budget on an event to event basis and tracked all data needed to provide client feedback
- Sent out weekly recaps to local Cisco reps, attendees and sponsors
- Worked with Ansira internal creative and production teams to ensure all printing and shipping needs met client deadlines
- Sourced venues using Cvent and other venue sourcing platforms
- Created event diagrams and layouts for each event
- Ordered A/V and food and beverage for each event based on the previous year's budget and attendance estimates
- Created new ways to keep up with industry trends to provide excellent events for the client, sponsors, and attendees
- Traveled to 75% of the events throughout the US and Canada and provided on-site execution and event management
- Managed all expense reporting using Concur
Sales and Marketing Manager- Events & Catering
612North Event Space + Catering
05.2018 - 03.2019
- Managed all sales aspects of events from initial inquiry to execution
- Conducted tours for potential clients
- Booked over 75 events for the first 3 years of the venue opening
- Generated over $1M in revenue in booked business
- Worked with outside vendors to ensure client satisfaction and vision
- Conducted pre-event BEO meetings with management team
- Hired, trained and managed event staff and day-of coordination
- Attended tradeshows to promote social and wedding business
- Provided excellent customer service to all event hosts and attendees
Education
Bachelor's Degree - Communication, Public Relations
University of Missouri- St. Louis
St. Louis, MO12.2014
Skills
- Excellent negotiation skills
- Budgeting master
- Client services oversight
- Customer Relations
- Vendor Management
- Staff Management
- Leadership management trained
- Account growth
- Schedule Management
- Strategic Planning
- Business Development
- Sales expertise
- Revenue Generation
- Teamwork and Collaboration
- Contract Negotiation
- Account Management
- Client Relationship Management
- Goal-Oriented
Affiliations
- Meeting Professionals International- St. Louis
- Ladies Ancient Order of Hibernian's- St. Louis
- Midwest Children's Burn Camp- Volunteer
Timeline
Senior Account Manager, Experiential
160over90
06.2023 - Current
Event Sales Manager
Penn National Gaming
01.2022 - 05.2023
Senior Account Executive
Moosylvania
06.2021 - 01.2022
Account Executive
160over90
02.2020 - 06.2021
Account Executive- Experiential
Ansira
03.2019 - 01.2020
Sales and Marketing Manager- Events & Catering
612North Event Space + Catering
05.2018 - 03.2019
Bachelor's Degree - Communication, Public Relations
University of Missouri- St. Louis
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