Kate Guimbellot

Marketing and operations leader with 25+ years of executive level experience transforming brands, marketing and sales teams, and cultures by translating ideas into action plans for growth. Expertise in identifying and defining a brand's unique vision, then bringing that vision to life in a compelling way by crafting relevant and authentic brand stories through world-class events, an impactful narrative, and engaging creative strategy. Known for delivering a total brand experience that establishes a deep emotional connection with consumers. Builds and leads organizations to inspire and better service their customer base, minimize risk, broaden product portfolios, and aggressively expand into new markets.

• Brand Management, Created and established the brand standard for MyTravelBiz, including web design, copy voice, graphic design, and print materials and successfully launched it across 40+ international markets in 16 months., Established a website presence across multiple platforms for MyTravelBiz, building an audience of 98,000 to 180,000 unique visitors per year, per website., Built out the brand for TravelCoin Foundation, which successfully launched two digital currencies in 18 months and gained the title of one of 'Cryptonite’s Top Private Crypto Projects for 2018' by the Cryptonite Organization., Rebranded a boutique shopping experience that included merchandise redesign, display design, and theme rebrand. Achieved a 43% increase in per attendee spend, from $87.59/person the year before to $125.09/person after rebrand.
• Training & Development, Conceived and executed leader training program that enabled an increase of up to 32% in sales volume for those leaders within 6 months of the training., Enhanced onboarding, recognition, training and support systems for representatives, improving performance by over 18+% overall for new reps in the first year., Reorganized Field Development team to focus on representatives by rank instead of by region. Saw a lift of up to 12% in rank promotions across North America., Provided Train the Trainer support for up to 72 people per year, helping to achieve a rise in seminar ratings YOY from 3.8 out of 5 to an average of 4.6 out of 5.
• Marketing Planning, Developed the social media campaign, including pacing, messaging, and imagery, achieving an average of 16,000 to over 37,000 impressions per month, per channel., Grew a brand-new merchant program to achieve 20+ merchants who accepted TravelCoin with over $1M worth of TravelCoin exchanged in the first 6 months., Created the marketing campaigns and messaging that supported MyTravelBiz to build a motivated global network of representatives in 40+ countries with year-one revenue topping $18 million.