Kate Herbert
New York,NY
Summary
Global Ad Tech Executive with 20+ years expertise in supply & demand monetization, go-to-market strategy, and partnership & business development. Highly skilled in translating market needs into innovative technology solutions, achieving substantial revenue growth for leading technology companies including Google, Twitter, and Oracle.
Overview
22
22
years of professional experience
Work History
Senior Director - Strategy & Business Development
Oracle Advertising
06.2021 - 01.2024
- Spearheaded establishment of Product Development Stakeholders Group, chaired initiative to drive collaboration and prioritize items to develop and add to Oracle Advertising roadmap
- Implemented comprehensive business case review process, empowering team to make more informed and strategic decisions
- Refined LiveRamp CTV Marketplace deals' foundational ID crosswalk, leading to improved audience accuracy
- Partnered with product and engineering to assess, negotiate and stand up inaugural CTV Identity data provider, unlocking new revenue opportunities and strengthening OA's resilience beyond third-party cookies and into CTV environment
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Instituted formal operating procedures and enforced adherence to compliance policies and privacy regulations.
Director - Identity Strategy & Business Development
Oracle Data Cloud
10.2019 - 06.2021
- Built a best-in-class ID Graph powering ODC products, reducing reliance on partners and enhancing the quality of the graph
- Managed RFI process and evaluation of partners
- Designed testing criteria and success metrics to support decision-making
- Assessed market opportunities for ODC in new identity areas
- Established new alliances and data partnerships for PII, B2B, CTV, and consented networks.
VP Global Partnerships & Platforms
Criteo
03.2018 - 10.2019
- Managed $100M+ relationships with major partners including Facebook, Appnexus, Microsoft, Verizon Media, and Rubicon
- Acted as commercial point of contact globally, building regional relationships with senior commercial leads
- Developed account plans and forecasted quarterly/annual spend/revenue targets
- Led cross-team projects to unlock and optimize opportunities
- Managed development, implementation, and rollout of new products on Criteo's platform.
Independent Consultant
KHH Programmatic Consulting
01.2017 - 03.2018
- Provided C-level advisory and business development consulting for startups
- Developed pre-launch strategy and business development for Uru (video brand safety and content recognition) and Harvest Platform
- Consulted on market fit and program development for The Forem
- Closed new accounts for BlastPR, including Contently and NYIAX.
Sr. Director, Platform & Exchange
Twitter, Inc.
01.2013 - 01.2017
- Key member of MoPub commercial leadership team, pre and post Twitter acquisition
- Led Global Client Services team, developing Publisher Account Management, Exchange Analytics, and Professional Services functions
- Drove product and commercial strategy, achieving aggressive revenue growth targets
- Retained 100% of client base through acquisition
- Partnered with product and engineering teams to commercialize MoPub Ad Serving, Mediation, and Exchange
- Grew and managed a team of 40, achieving consecutive quarterly revenue targets
- Expanded publisher partnerships and accelerated monetization via MoPub and Twitter Audience Platform
- Provided industry thought leadership at key conferences and events
- MoPub voted Twitter's 'Best Team' of 2015.
Head of Media & Platform Solutions APAC
Google, Inc.
02.2011 - 01.2013
- Oversaw dynamic technical client services team for Google's programmatic display business
- Commercialized multiple DoubleClick products globally
- Facilitated Partner Acceleration training to scale business for torso and long-tail publishers
- Managed client escalations and hired Technical Account Managers, Solutions Consultants, and Team Leads globally
- Top Performer awarded DoubleClick President's Club Honors.
Sr. Manager, DoubleClick Global Ad Exchange Services
Google, Inc.
02.2009 - 08.2011
- Oversaw dynamic technical client services team for Google's programmatic display business
- Commercialized multiple DoubleClick products globally
- Facilitated Partner Acceleration training to scale business for torso and long-tail publishers
- Managed client escalations and hired Technical Account Managers, Solutions Consultants, and Team Leads globally
- Top Performer awarded DoubleClick President's Club Honors.
Sr. Manager, DoubleClick EMEA Ad Exchange Services
Google, Inc.
02.2007 - 08.2009
- Oversaw dynamic technical client services team for Google's programmatic display business
- Commercialized multiple DoubleClick products globally
- Facilitated Partner Acceleration training to scale business for torso and long-tail publishers
- Managed client escalations and hired Technical Account Managers, Solutions Consultants, and Team Leads globally
- Top Performer awarded DoubleClick President's Club Honors.
Director, DoubleClick North American Solutions Consulting
Google, Inc.
10.2004 - 01.2008
- Oversaw dynamic technical client services team for Google's programmatic display business
- Commercialized multiple DoubleClick products globally
- Facilitated Partner Acceleration training to scale business for torso and long-tail publishers
- Managed client escalations and hired Technical Account Managers, Solutions Consultants, and Team Leads globally
- Top Performer awarded DoubleClick President's Club Honors.
Senior Solutions Consultant, DoubleClick
Google, Inc.
04.2002 - 10.2004
- Oversaw dynamic technical client services team for Google's programmatic display business
- Commercialized multiple DoubleClick products globally
- Facilitated Partner Acceleration training to scale business for torso and long-tail publishers
- Managed client escalations and hired Technical Account Managers, Solutions Consultants, and Team Leads globally
- Top Performer awarded DoubleClick President's Club Honors.
Education
Bachelor of Science - Psychology
University of California at Davis
Davis, CaliforniaWomen Unlimited, TEAM and LEAD programs -
Davis, CAundefined
Skills
Global Leadership Product Commercialization and GTM Strategic Planning Business Strategy & Development Project Management Contract Negotiation Stakeholder Presentations Market Analysis
Volunteer Experience
Grand Central Tech, Mentor, 01/01/2017, Present, Work with early-stage startups in NYC in an advisory capacity.
Timeline
Senior Director - Strategy & Business Development
Oracle Advertising
06.2021 - 01.2024
Director - Identity Strategy & Business Development
Oracle Data Cloud
10.2019 - 06.2021
VP Global Partnerships & Platforms
Criteo
03.2018 - 10.2019
Independent Consultant
KHH Programmatic Consulting
01.2017 - 03.2018
Sr. Director, Platform & Exchange
Twitter, Inc.
01.2013 - 01.2017
Head of Media & Platform Solutions APAC
Google, Inc.
02.2011 - 01.2013
Sr. Manager, DoubleClick Global Ad Exchange Services
Google, Inc.
02.2009 - 08.2011
Sr. Manager, DoubleClick EMEA Ad Exchange Services
Google, Inc.
02.2007 - 08.2009
Director, DoubleClick North American Solutions Consulting
Google, Inc.
10.2004 - 01.2008
Senior Solutions Consultant, DoubleClick
Google, Inc.
04.2002 - 10.2004
Bachelor of Science - Psychology
University of California at Davis
Women Unlimited, TEAM and LEAD programs -
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