Kate Hindemith

Led cross functional team of over 50 people to relaunch Trips, Tripadvisor's travel planning experience powered by AI and machine learning. Travelers who plan with Trips drive 5x more value to the business than those who don't.

Piloted new business opportunities as the lead PM of the New Ventures team, an incubator squad within Tripadvisor. Concepts included Reco (2-sided marketplace for custom travel planning) and Dining Club (restaurant benefits membership).

Successfully managed multiple consumer travel websites in a cross functional organization, specializing in affiliate revenue. Grew affiliate to $1M in incremental annualized revenue in first year.

Oversaw revenue optimization, running more than 50 AB tests per year across two high traffic consumer travel sites. Additionally: Took owned sites international for the first time, migrated legacy sites to a modern codebase to increase efficiency.

Helped pivot the business into the restaurant space focusing on mobile payments and loyalty. Led team that designed, launched and reported on campaigns for restaurants ranging from single locations to large international chains. LevelUp was later acquired by Grubhub for $380M in 2018.

Was hired as the fifth employee at LevelUp, a Google Ventures backed startup that produced location-based games. Designed SCVNGR's proprietary games as well as games for major brands including The Smithsonian, Coca-Cola, Warner Brothers Studios, and Showtime.