Kate Hock
Royal Oak,MI
Summary
Creative and strategic marketing lead with a proven track record of developing successful programs from ideation to execution. Passionate about cultivating relationships with key partners and working cross-functionally to bring ideas to life. Excels at creating strategies that resonate with the target audience and drive results for the business.
Overview
6
6
years of professional experience
Work History
Alienware Influencer Manager
Dell Technologies
05.2021 - Current
- Spearheaded and managed the launch of Alienware's first long-term, comprehensive brand ambassador program expanding reach, engagement, and positive sentiment.
- Managed a growing influencer network of 60+ influencers maintaining rapport with influencers and agency partners.
- Developed all influencer gaming strategies across social, brand creative, events, and new product launch campaigns securing buy-in from executive stakeholders.
- Managed all influencer activations end-to-end including strategy development, influencer scouting, outreach, negotiations, contracting, product seeding, content review, deliverable management, payment, and reporting.
- Developed custom influencer programming for events to provide interactive experiences for fans on-site and social amplification.
- Monitored and analyzed campaign performance to make data-driven adjustments, optimize results, and drive growth for the business Q/Q.
- Increased brand awareness, purchase consideration, and conversion by developing and executing effective influencer marketing campaigns driving YOY growth for the program by 81%.
Consumer & Gaming Influencer Advisor
Dell Technologies
06.2020 - 05.2021
- Developed influencer marketing strategies that accomplished overall marketing goals exceeding campaign goals by 14%.
- Identified and engaged influencers that aligned with target audience and brand values.
- Spearheaded the influencer integration into brand and social creative campaigns.
- Managed influencer seedings, content planning, and feedback provisions.
- Provided reports to executive stakeholders on campaign performance, industry trends, competitive insights, and program optimizations.
Alienware Marketing Brand Manager
Dell Technologies
06.2019 - 06.2020
- Managed high-profile partnership with NVIDIA overseeing multi-million-dollar budgets, financial dashboards, and partner landing pages.
- Executed co-branded NVIDIA x Alienware campaigns leveraging 5-6 marketing vehicles per quarter including email, paid social, online advertising, paid search, influencer campaigns, affiliates, and events.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
Commercial Marketing Project Manager
Dell Technologies
05.2018 - 06.2019
- Managed project on standardizing the presales discovery method to deepen client relationships.
- Created training module on presales discovery method for all Sales Associates to increase client retainment by 13%.
- Analyzed CRM database to identify areas of opportunity for the business.
Education
Bachelor of Arts - Marketing & Economics
Michigan State University
East Lansing, MI2019
Skills
- Influencer Marketing
- Social Media Marketing
- Campaign & Event Management
- Community Management
- Budget Management
- Data Analytics
- Editorial Calendar Management
- Communication
- Microsoft Office Suite
- Sprinklr Platform
- CreatorIQ Platform
Timeline
Alienware Influencer Manager
Dell Technologies
05.2021 - Current
Consumer & Gaming Influencer Advisor
Dell Technologies
06.2020 - 05.2021
Alienware Marketing Brand Manager
Dell Technologies
06.2019 - 06.2020
Commercial Marketing Project Manager
Dell Technologies
05.2018 - 06.2019
Bachelor of Arts - Marketing & Economics
Michigan State University
Similar Profiles
Reventh Raj YataReventh Raj Yata
SENIOR PRINCIPAL BUSINESS INTELLIGENCE MANAGER at DELL Technologies (DELL EMC + Dell Entities)SENIOR PRINCIPAL BUSINESS INTELLIGENCE MANAGER at DELL Technologies (DELL EMC + Dell Entities)
Taarun RajBhalanTaarun RajBhalan
Principal Software Engineer – Performance Engg at Dell Technologies Inc, Dell International ServicesPrincipal Software Engineer – Performance Engg at Dell Technologies Inc, Dell International Services
M.Banu PrakashM.Banu Prakash
Senior Analyst, Sales at Dell International Services (Dell Technologies)Senior Analyst, Sales at Dell International Services (Dell Technologies)
Reginald WilkinsonReginald Wilkinson
Quality Engineer at DELL TECHNOLOGIES / DELL EMCQuality Engineer at DELL TECHNOLOGIES / DELL EMC
Christina NorrisChristina Norris
Account Manager - B2B Business Development at Inteplast Building ProductsAccount Manager - B2B Business Development at Inteplast Building Products