Hi, I’m
Kate (Hovey) Hornsby
New Canaan,CT
Overview
25
years of professional experience
Work History
Fifth Color Films
Co-Founder & Senior Producer
05.2017 - Current
Job overview
- Lead full cycle video and photo productions from pre-production through post-production.
- Direct and supervise production and post-production endeavors across diverse projects including commercial and lifestyle shoots, live-action and docu-style video productions and corporate video.
- Ability to direct on-screen talent, models and executives.
- Creatively partner with client and agency leads to concept video productions and photo shoots with storyboarding and scripting.
- Build and manage teams of freelance cinematographers, photographers, gaffers, editors, audio engineers and directors.
- Thrive in a fast-paced environments.
- Develop project budgets and manage production costs.
- Secured over $3M in production contracts
LesserEvil Snacks (contract)
Producer, Social Media Video
01.2023 - Current
Job overview
- Concept, direct and produce 30+ social media videos to date
- Oversee creative development and filming of social media first video content
- Manage and oversee post-production video editing, motion graphics design, scheduling and delivery
- Direct on-screen talent on-site and ensure on-brand messaging during filming
- Establish and maintain production budgets and crew scheduling
- Collaborate with LesserEvil brand and design teams on video concepts, asset needs, edit feedback and shoot planning using ASANA
Corcoran Realty
Senior Video Producer
08.2018 - Current
Job overview
- Lead ideation and production of Corcoran's franchise video series, “The Local Next Door”
- Partner with Corcoran's creative directors and marketing directors in the development of a national video platform that is now a core offering to Corcoran agents nationwide.
- Hire and manage crews of cinematographers, directors, sound engineers and editors for each shoot
- Craft video scripts and secure location agreements
- Develop project budgets and manage production costs
National Inventors Hall Of Fame
Executive Producer
07.2021 - 12.2022
Job overview
- Produced 11 retrospective films showcasing and the stories of some of the world's most captivating inventors.
- Partnered with NIHOF's in-house creative directors and editors to achieve an overarching cinematic quality to all film projects.
- Sourced freelance crews and managed equipment selections to achieve high quality footage for each individual story and location.
- Crafted shot lists, interview questions and scene development with creative directors and editors.
Compass
Senior Producer & Studio Manager
02.2022 - 07.2022
Job overview
- Implemented the beta program for COMPASS Studio (Compass Real Estate’s in-house video production studio) in partnership with Creative Circle 360 Agency.
- Managed scheduling and production of over 50 docu-style agent biographical and listing-based videos.
- Produced and directed five lifestyle photography shoots for Compass agents in NYC and CT
- Spearheaded scripting of videos in post production and oversaw all edits and deliverables to adhere to Compass branding guidelines and agent needs.
- Presented production ideas and determined creative scenarios for production and delivery.
- Developed production plans and organized resources to achieve prompt delivery of projects.
- Developed and implemented strategies to increase production efficiency.
- Collaborated with marketing teams to achieve successful creation and launch of videos.
AFAR Media
Branded Content Creative Producer
02.2016 - 09.2017
Job overview
- Envisioned, sold and produced custom video and photo content for AFAR Media advertising partners
- Produced a $300k award-winning video series for Visit Napa Valley.
- Produced a $150k video series for illy Cafe.
- Produced a $20k video series for TUMI.
- Produced and edited recap and promotional videos for the signature AFAR Conversations event series.
- Sourced and managed freelance video and photography crews for AFAR Media custom content programming.
- Built and maintained production budgets as part of overall media buys with AFAR Media.
AFAR Media
Luxury Sales Director
04.2014 - 05.2017
Job overview
- Brought in more than $1MM in yearly print and digital advertising revenue.
- Drove development of digital and print advertising strategies for luxury clients such as Tiffany & Co., Hermes, LVMH, Swatch Group, Leading Hotels of the World, Marriott, Forevermark, Tumi and DeBeers.
- Created custom events for luxury advertisers catering to UHNWIs and influencers.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Increased longevity of accounts by providing superior customer service and developing relationships with account holders, top executives and agency leads.
SANDOW Media
Luxury Sales & Partnerships Director
05.2010 - 04.2014
Job overview
- Partnered with Sandow publishers and executives to re-launch WORTH Magazine and position it as a luxury media publication for wealth managers and high net-worth individuals.
- Grew WORTH Magazine’s luxury advertising business to a $1M+ book of business inclusive of advertisers such as: Cartier, Bulgari, DeBeers, Hermes, Mercedes, Breguet, Breitling, Omega, Louis Vuitton, Net Jets, Moet Hennessy and others.
- Curated and developed custom wine, cigar, timepiece and jewelry events for private wealth managers and their UHNW clients.
- Designed and sold sponsorships to experiential luxury events across the country aimed at the private aviation consumer.
- Wrote and designed marketing proposals to communicate advertising opportunities and generate revenue.
- Presented to C-level executives, agency leads and media teams on a weekly basis.
Niche Media
NE Advertising Director
02.2009 - 05.2010
Job overview
- Managed a $2MM book of luxury advertising business across Hamptons Magazine, Gotham Magazine, Ocean Drive, LA Confidential, Wynn Magazine and other Niche Media properties.
- Sold national and co-op advertising across Niche Media’s portfolio of magazines and websites including partnerships with The Wynn Las Vegas, Wempe and Rolex, Dolce Gabbana, Kate Spade and Saks Fifth Avenue.
- Collaborated with marketing teams to create customized event sponsorships and custom content programs for target advertisers.
DoubleDown Media / Trader Monthly
Luxury Director
12.2005 - 02.2009
Job overview
- Drove national luxury advertising business for the first lifestyle magazines targeted to Wall Street traders, private equity and C-Suite executives. Publications included: Trader Monthly, Corporate Leader Magazine, Private Air Magazine and The Cigar Report.
- Broke all luxury brand business for the company and generated over $3MM in luxury advertising sales and event sponsorships for Trader Monthly.
- Conceptualized, built and launched "The Wall Street Watch Club" - A monthly event series in NYC and Miami for HNW traders and financial executives to connect them with fine timepieces and jewelry brands.
- Worked closely with Publishers and CROs to target and hit quarterly revenue goals.
Relix Magazine
Account Executive
09.2004 - 12.2005
Job overview
- Leveraged my experience in sales development and marketing into a sales role.
- Built and cultivated a book of national outdoor and adventure brand advertising business for Relix music magazine.
- Created sponsorship opportunities for apparel and outdoor gear brands to partner with music festivals.
- Attended networking events to build relationships and identify sales opportunities.
- Collaborated with internal teams to develop account strategy.
Golf Magazine | TIME INC
Sales Development Manager
10.2002 - 09.2004
Job overview
- Analyzed advertising sales data to identify opportunities for sales reps to target.
- Worked directly with the NE and SW Advertising Directors and Publishers in the creation of marketing programs and sales tools for advertising and sponsorship buys.
- Wrote marketing decks and compiled industry research to provide sales executives with pitch decks and presentations.
- Spearheaded the creation of The GOLF Magazine Dream House and PGA Tour sponsorship packages.
Sports Illustrated / TIME INC
Executive Assistant to the Publisher
08.2000 - 10.2002
Job overview
- Managed the post-sale process, advertising operations and administrative tasks associated with the office of the Publisher.
- Organized logistics and materials for each meeting.
- Managed travel and day-to-day scheduling for the NW Publisher and all sales team members.
- Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
- Corresponded daily with advertising agencies and sports clients on proposal follow-ups, advertising specs and delivery dates, etc.
BBDO New York
Account Management Intern
05.1999 - 08.1999
Education
University of Colorado At BoulderBoulder, CO
Bachelor of Science from Advertising
Skills
- Pre Production (concepting, scheduling, budgeting, storyboarding, crew development, location management)
- Field Production
- Post Production Direction and Oversight
- PremierPro (intermediate level)
- Photography Production
- Production Planning
- Advertising Sales
- Magazine Publishing
- Digital Media
- Marketing Strategy
- Sales Development
- Business Development
Timeline
Producer, Social Media Video
LesserEvil Snacks (contract)
01.2023 - Current
Senior Producer & Studio Manager
Compass
02.2022 - 07.2022
Executive Producer
National Inventors Hall Of Fame
07.2021 - 12.2022
Senior Video Producer
Corcoran Realty
08.2018 - Current
Co-Founder & Senior Producer
Fifth Color Films
05.2017 - Current
Branded Content Creative Producer
AFAR Media
02.2016 - 09.2017
Luxury Sales Director
AFAR Media
04.2014 - 05.2017
Luxury Sales & Partnerships Director
SANDOW Media
05.2010 - 04.2014
NE Advertising Director
Niche Media
02.2009 - 05.2010
Luxury Director
DoubleDown Media / Trader Monthly
12.2005 - 02.2009
Account Executive
Relix Magazine
09.2004 - 12.2005
Sales Development Manager
Golf Magazine | TIME INC
10.2002 - 09.2004
Executive Assistant to the Publisher
Sports Illustrated / TIME INC
08.2000 - 10.2002
Account Management Intern
BBDO New York
05.1999 - 08.1999
University of Colorado At Boulder
Bachelor of Science from Advertising
Summary
Advertising director turned video producer specializing in branded content and commercial productions. A doer!
Seeking in-house creative producer opportunities with brands, publishers and agencies.
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