Created and implemented strategic social media content that enhanced brand visibility, engaged target audiences, and drove measurable growth across various platforms.
Crafted compelling written content for blogs, newsletters, promotional materials, and press releases, significantly boosting audience engagement and brand recognition.
Tracked media coverage and analyzed key metrics to assess the effectiveness of PR and marketing initiatives, offering actionable insights to optimize campaign performance and outcomes.
Assisted in planning and executing a high-profile client event by coordinating logistics, drafting the run of show, sourcing catering vendors, and supporting overall event production to ensure seamless execution.
Sales and Marketing Representative
Chill Life Style
Madison, CT
01.2021 - 08.2024
Networked and maintained relations to customize apparel for over 50 clients.
Analyzed merchandise sales to predict popular items among targeted audiences.
Designed and launched a branded website while concurrently managing and updating social media accounts to ensure consistent digital presence and audience engagement.
Coordinated the planning and execution of nationwide trade shows and pop-up shops, overseeing event setup, merchandising, and on-site sales.
Leveraged strong communication and customer engagement skills to effectively promote the brand, drive product awareness, and contribute to increased sales.
Intern
PANDA PR & Marketing
New York, NY
05.2021 - 08.2021
Collaborated on the creation and rollout of strategic PR campaigns designed to elevate brand visibility and connect with target audiences across key markets.
Built and maintained partnerships with over 150 social media influencers to expand brand reach and engagement.
Managed and scheduled daily content across PANDA’s social media platforms, ensuring consistent brand messaging and audience interaction.
Strengthened relationships with brand ambassadors and clients, enhancing brand advocacy and long-term loyalty.
Contributed to customer acquisition efforts through targeted outreach, digital engagement, and campaign support initiatives.
Intern
CCSU Design Internship
New Britain, CT
12.2024 - 04.2025
Utilized design principles to craft visually compelling and strategic graphics for a wide range of projects, aligning with brand objectives and client goals.
Collaborated cross-functionally with team members to brainstorm and develop creative concepts, ensuring diverse perspectives were integrated into the design process.
Conducted in-depth market research to stay ahead of design trends and industry best practices, ensuring innovative and on-brand visual solutions.
Education
Master of Science - Strategic Communication & Leadership
Belmont University
Nashville, TN
05-2026
Bachelor of Arts - Graphic & Digital Design
Central Connecticut State University
New Britain, CT
05-2024
Skills
Proactive Self-Starter
Effective Problem-Solver
Strong Communication Skills
Data Analysis & Interpretation
Collaborative Team Player
Creative Thinker
Highly Organized
Project Management Expertise
Thrives Under Pressure
Awards
Dean's List, 2022-2024
NCAA Academic Honor Roll, 2021-2024
CCSU Women's Lacrosse Team Captain, 2023-2024
Timeline
Intern
CCSU Design Internship
12.2024 - 04.2025
Intern
Crisp Communications
09.2024 - Current
Intern
PANDA PR & Marketing
05.2021 - 08.2021
Sales and Marketing Representative
Chill Life Style
01.2021 - 08.2024
Master of Science - Strategic Communication & Leadership