Kate Jurcak
Grosse Pointe Park,Michigan
Summary
Highly skilled and motivated Internet Marketing Specialist with a proven track record of driving successful digital marketing campaigns. Experienced in crafting and implementing comprehensive online strategies across various platforms, including paid search, social media, and display advertising. Proficient in conducting in-depth keyword research, optimizing campaign budgets, and improving conversion rates to achieve business objectives.
Demonstrated expertise in analyzing campaign performance, leveraging data insights to refine strategies and maximize ROI. Adept at utilizing web analytics tools and staying abreast of industry trends to continuously improve marketing efforts. Collaborative team player with excellent communication skills, dedicated to delivering results and exceeding expectations in the fast-paced world of digital marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Internet Marketing Specialist
Moosejaw Mountaineering
09.2019 - Current
- Crafting and testing paid search ad copy.
- Researched and analyzed industry trends to inform search marketing strategies.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Conducting keyword research to help grow Moosejaw’s keyword portfolio.
- Improving CTR and Quality Scores through optimization and testing.
- Creating new paid search campaigns in Google Adwords, Yahoo Gemini, and Bing Adcenter.
- Managing keywords based on product availability and seasonality.
- Assisting in setup and optimization of display and display remarketing campaigns.
- Assisting in setup and optimization of paid social campaigns.
- Assisting in the setup and optimization of paid search campaigns.
- Monitoring and reporting on paid search, paid social, and display campaigns.
- Creating customer audiences using our customer data platform (Acquia CDP) to target with display, search, and social campaigns.
- Collected and analyzed data to improve strategies.
Web Content/Ecommerce Specialist
Summit Sports/SKIS.com
09.2015 - 09.2019
- Proven track record of delivering high quality and engaging copy for various industries and platforms.
- Strong ability to understand and adapt to different brand voices and tones.
- Experience in creating compelling headlines, taglines, and product descriptions that capture attention and drive sales.
- Proficient in conducting thorough research to ensure accuracy and credibility in content creation.
- Skilled in SEO copywriting techniques to optimize content for search engines and increase organic traffic.
- Collaborate with designers, marketers and other stakeholders to achieve cohesive messaging.
- Excellent attention to detail and ability to meet tight deadlines without compromising quality.
- Knowledgeable about current trends and best practices in content marketing and digital advertising.
- Familiarity with various content management systems and tools for content planning and organization.
Education
Associate of Arts - Marketing
UMass Global
Online12.2022
Bachelor of Arts - Hospitality Management
University of South Carolina - Beaufort
Bluffton, SC05.2011
Skills
- Google Ads
- Social Media Platforms
- Campaign Development
- Online Content Development
- Manage Budgets
- Search Engine Optimization Expertise
- Social Media Campaigns
- Website Copy
- Keyword Research
- Google AdWords
Certification
- Google AdWords
- Google Analytics
- Google Shopping
- Microsoft Ads
- Meta
Timeline
Internet Marketing Specialist
Moosejaw Mountaineering
09.2019 - Current
Web Content/Ecommerce Specialist
Summit Sports/SKIS.com
09.2015 - 09.2019
Associate of Arts - Marketing
UMass Global
Bachelor of Arts - Hospitality Management
University of South Carolina - Beaufort
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