Kate Liegey
New York,NY
Summary
Highly creative and result-oriented professional with extensive experience in design, technical, product development, and production. Proven track record of successful ventures in the fashion and apparel industry, ranging from launching brands to collaborating with iconic figures like Taylor Swift, Jessica Simpson, Kendall & Kylie Jenner and Michael Jackson apparel launch for Cirque du Soleil. Notable achievements include reducing piracy by $200 million for various celebrities including star Keith Urban & Taylor Swift and achieving a $60 million initial launch at Tommy Hilfiger and a $160 million launch for Ralph Lauren Intimates.
Overview
27
27
years of professional experience
Work History
Director of Product Research Development & Design: Apparel, Lingerie, & Active/Lounge/Swim
Mas Holdings/Bodyline (PVT) Ltd.
01.2020 - 01.2024
- Spearheaded new product ideas for a diverse portfolio of renowned brands including Gap, Triumph, Victoria’s Secret, ASOS, Nike, Lulu lemon, New Balance, and Target Home, The Front Row, pricing, and technical packages through comprehensive design and evaluations
- Champion sustainable initiatives for multiple brands, driving forward eco-friendly practices and products
- Innovatively designed products with a sharp focus on print and fabric direction while introducing new line concepts and product development
- Developed technical packages, sketches, FlexPLM, fit
- Conduct comprehensive reviews of Pre-Production (PP) and Top of Production (TOP) samples in conjunction with sales and design teams, ensuring all quality expectations were met
- Orchestrate the end-to-end flow of production, overseeing the journey from PP samples to shipping, with meticulous attention to detail
Product Development & Production: Apparel. Lounge, Active, T-shirts & Graphics
Taylor Swift
01.2015 - 01.2020
- I pitched the concept and spearheaded the product development, design and production of a diverse range of apparel for Taylor Swift in Nashville, TN for her ecommerce site in US & China.
- Sourced all product, did technical packages, negotiated costs, centric PLM
- Successfully expanded Taylor Swift’s brand presence by launching her apparel line on a prominent China e-commerce platform, while skillfully negotiating licensing deals to ensure brand integrity
- Developed and implemented a pioneering tracking system that effectively reduced piracy by $200 million in China and the US, showcasing problem-solving and strategic planning skills plus anti-piracy hangtags.
- Played a key role in designing and managing the TMall website, enhancing Taylor Swift’s online presence and sales
- Designed and conceptualized packaging ideas, adding a unique and creative touch to the brand’s products
- Orchestrated the organization of pop-up stores and tour merchandise, ensuring seamless operations and enhancing the fan experience
Director of Production & Design: Lingerie, Shape wear, Active & Sleep
Jessica Simpson-Vince Camuto
01.2009 - 01.2015
- Played a pivotal role in the successful startup launch of intimate apparel, shape wear, and sleepwear lines.
- Showcased comprehensive design skills by overseeing the entire brand process, including product design and graphics, contributing to the brand’s unique identity and appeal
- Sourced all product, did tecs, negotiated costs, and did transportation.
- Led the charge in research and trend direction, ensuring Jessica Simpson’s product lines were on the cutting edge of fashion and marketing trends
- Spearheaded the launch of an e-commerce website using Shopify, expanding the brand’s digital footprint and enhancing online sales and customer engagement
VP Merchandising for the first Sleepwear/Loungewear launch
Tommy Hilfiger
01.2005 - 01.2009
- Assumed responsibility for fit, production, and technical aspects, ensuring product quality and manufacturing efficiency while coordinating cross-functional teams
- Terry Lundgren said my designs were the difference between no store and all stores. $60 million-dollar launch that I orchestrated
Director of Merchandising & Production: U.S. Polo Association
Intertex Apparel/Jordache
01.2001 - 01.2005
- Pitched & Designed a concept for Family Dollar using the brand FUBU resulting in a $40 million-dollar deal.
- I also pitched Joe Nakash the “idea” to start US Polo association with a presentation with real polo players and I designed the first launch of it.
Director of Merchandising
Sara Lee
01.1997 - 01.2005
- Ralph Lauren/Wonder Bra I designed the first launch of RL intimates and the Wonderbra
Education
Bachelor of Arts - Merchandising and Business
Marymount University
Post Graduate Courses - Lingerie
Central Saint Martin’s Courses
Skills
- Apparel, lingerie, active & sleepwear experience
- Proficient in design, compliance, production and technical packages
- Strong analytical skills and the ability to negotiate licensing & costing effectively
- Excellent communication, organizational, and time management skills
- Adept at web-building, AI, SEO, and utilizing various software tools
- Creative problem solver
- Strong factory base worldwide and domestic of over 100 factories
- Built over 30 E-commerce sites
Timeline
Director of Product Research Development & Design: Apparel, Lingerie, & Active/Lounge/Swim
Mas Holdings/Bodyline (PVT) Ltd.
01.2020 - 01.2024
Product Development & Production: Apparel. Lounge, Active, T-shirts & Graphics
Taylor Swift
01.2015 - 01.2020
Director of Production & Design: Lingerie, Shape wear, Active & Sleep
Jessica Simpson-Vince Camuto
01.2009 - 01.2015
VP Merchandising for the first Sleepwear/Loungewear launch
Tommy Hilfiger
01.2005 - 01.2009
Director of Merchandising & Production: U.S. Polo Association
Intertex Apparel/Jordache
01.2001 - 01.2005
Director of Merchandising
Sara Lee
01.1997 - 01.2005
Post Graduate Courses - Lingerie
Central Saint Martin’s Courses
Bachelor of Arts - Merchandising and Business
Marymount University
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